Josh Melick was the Co-Founder and CEO of Broadly.com, a local small company mobile CRM and messaging platform. Josh grew Broadly from zero to over 10,000 paying SMBs while raising approximately $30 million in venture finance. Before joining Broadly, Josh had product leadership positions at three different firms.

Josh spoke to us about his experience as a startup founder and entrepreneur and how he came up with the ideas for his businesses.

How did you come up with the idea for Broadly? What motivated you to get started?

Basically, it was a combination of two things. First, I had been in the marketing tech business for a long time and saw all these problems around local advertising and how local businesses market to their customers. But, at the same time, I noticed that all these SMB marketing products were complicated to use.

So, the combination of that left me thinking there’s a massive opportunity for a product in the space that brings technology to market in a way where it’s actually usable by small businesses but also has enterprise features…

I didn’t have any technical background; I just had a lot of experience in the marketing business. So that made me think that there was an opportunity to build something that could really change how small businesses market themselves at scale using technology.

Josh, what are some common mistakes you see entrepreneurs make when trying to find their idea?

Well, this is probably not a surprise to anybody in the room, but it’s going back to what you already know. I think that entrepreneurs are looking for an idea that is so new and so different than anything else out there, when actually they would be better served by evaluating their own experiences and thinking about what needs they see in the world every day…

I think all the data supports that you’re better off thinking about things from a vantage point of what I know and who I know, rather than trying to find something utterly foreign to me.

How did you validate your idea? Did you always have a great team in place? How did you grow it?

Well, we didn’t have a great team in place when we started. In the early days, especially in the tech business, you can get by with just having technology. But when sales are involved, it’s really how many customers you have and if your product works for them.

I don’t think anybody gets to scale without a great sales organization. Having said that, the first couple of salespeople we had were friends of mine, and they’re still our top performers. It comes down to finding somebody who believes in the vision and has a passion for it, and just being good.

How do you think about pricing? And also, tie that into how you got your first customers.

As far as how we did pricing, I think that it’s really about the value and reselling to your customers at the end of the day. So we thought about our pricing regarding what people were willing to pay for this product and what value looked like to them. In our case – it was a CRM, so it was helping drive sales.

We didn’t do a lot of discounting early on because we believed in our product and thought that offering discounts diluted the value proposition… So I guess you never want to start with discounts, and I think if you do, your unit economics aren’t going to work.

Employee theft is something that most small business owners and employers would probably not want to think about, but maybe should. What would you do if a trusted team member stole from your business? What would be the right course of action to take? Considering how substantial the losses from employee theft can be for small and midsize companies—a median loss of nearly $290,000 in 2016—you may want to take immediate action if you think an employee is stealing from your organization. However, missteps and hasty actions in response to theft accusations can be disruptive to your workplace and potentially lead to lawsuits, aggravating an already challenging situation. If you suspect an employee of theft, take a deep breath, compile evidence that can back up your claims, and follow the tips listed below.

Look for telltale signs and evidence of employee theft.

Detecting and proving workplace theft can be difficult, but being aware of common signs of these acts can help you determine if there’s merit to your suspicions. Missing inventory, disappearing equipment, payroll and expense inconsistencies, depleted cash, undue travel expenses, and a mysterious drop in your profits could indicate theft. Suspicious employee behaviors may include working late and putting in extra hours but never taking time off from work. While you may think employees who are always in are ideal compared to someone who always calls out, these individuals could be perpetrators of employee theft.

If you’ve equipped your workplace with surveillance cameras or other security systems, you could have security personnel review any recordings and surveillance videos. Security cameras have features that make them capable of seeing what guards and staff may be unable to see. For instance, a high-tech dome camera has a vari-focal camera lens that monitors at wide angles, allowing the camera to record your premises at various angles and considerable distances. This security camera has a night vision feature that makes it practical for indoor and outdoor use. Ultimately, this vandal-resistant security camera can produce high-resolution video, providing you with evidence of unusual events if they happen.

Assess and investigate the situation in the workplace.

Jumping to conclusions about who may be responsible for employee theft and making false accusations could be grounds for a defamation suit. If you firmly believe an employee stole from your organization, a thorough investigation in which you gather evidence for proving your case can be necessary. In such situations, it’s crucial to consult an attorney for legal guidance.

Establish any necessary consequences and implement prevention measures.

Suppose your suspicions are correct and you identify the wrongdoer. In that case, it’s up to you to determine a fitting punishment and present it and the evidence to the employee in a confidential meeting. For instance, termination may be the only option for employees who committed theft or other fraudulent acts with high dollar values. In contrast, written warnings, probations, or restitution may suffice for more minor incidents. Whether you choose to also report the situation to law enforcement and press charges against your employee, it’s crucial to follow fair employee dismissal policies if you decide on termination.

The ordeal of suspecting an employee of theft may prompt you to take measures of preventing workplace theft and misconduct more seriously. You can avoid employee theft by creating procedures and policies related to fraud, training employees on these policies, and using more caution in the recruiting process. When recruiting, require and validate references for applicants and ask them to complete background checks. In some cases, traditional methods of background reports may not produce complete information. A reputable online people search tool can help you uncover accurate, unbiased information about people that typical background checkers may not report. Online people searches can benefit you professionally and personally, providing you with a person’s first name, last name, and contact information such as email addresses and cell phone numbers. A people search with the right online resource can take it a step further, giving you information regarding an individual’s public records, court records, criminal records, criminal history, and more.

Ultimately, implementing an informed yet fair vetting process can help you avoid making a poor hiring decision that could contribute to employee theft.

Receiving a call from your clients when you are too busy at work for the same reason? Looking for that perfect receptionist to answer calls when you might be out of town or otherwise unavailable? A virtual receptionist is a great solution. Here are ten ways the virtual receptionist service will benefit your business.

1. You’ll Provide Your Clients with Superior Customer Service

Your clients are your customers. You provide them with a service; you also hope to have them as repeat customers. If your communications are always professional and courteous, you’ll establish a great reputation.

This is because most people know what type of care to expect from businesses specializing in customer service. They will know that it’s the same no matter who they talk to, from the receptionist to the manager. That is what your virtual receptionist offers.

2. You’ll Foster a Professional Image

People like working with companies that are on their level. You want to be professional, and you want the clients who call your company to feel comfortable doing so as well. The virtual receptionist allows you to maintain a professional attitude throughout every level of the business.

You will never have to interact with clients personally unless you choose to. This allows you to be present and energetic with the business to make the callers feel comfortable.

3. You’ll Cut Your Employees’ Overhead Costs

A virtual receptionist can help you save money by eliminating the need for employees who answer calls, respond to emails, and do other administrative tasks. This will reduce your business’s overall cost and help you take on more contracts in the long run.

You won’t have to worry about building a staff capable of handling more clients or projects either, because your virtual receptionist can help with that.

4. You’ll Have More Time for the Business

Many business owners feel that they don’t have enough time to spend with their customers. A virtual receptionist will allow you to take a step back and look at your business from a different perspective.

You may concentrate more on growing your company rather than taking care of every customer call. A virtual receptionist is like having additional staff at a lower cost.

5. You’ll Improve Your Return on Investment (ROI)

If you own a business that makes profits, the virtual receptionist service can help you to increase your ROI.

Not only will your clients have better customer service, but they will also be able to get in touch with your company more easily. You won’t need to answer phone calls or deal with emails frequently.

6. Your Clients Will Expect Better Quality

Your clients will expect high quality from your company. If you can’t deliver it, they will probably look for another company that can.

With a virtual receptionist, you can provide them with the same service they are used to from you. You won’t need to worry about making calls or handling complaints or complaints.

7. You’ll Be Able to Take on More Clients

One of the biggest benefits of a virtual receptionist is that you’ll be able to take on more clients. If you find yourself suddenly swamped with work, you can always add more clients without adding staff.

Since the virtual receptionist is generally cheaper than hiring another person, it’s an ideal tool for growing your business. You can bring in more work without having to worry about taking on additional overhead costs.

8. You’ll Have More Time to Market the Business

Many entrepreneurs spend their time managing the day-to-day activities of their businesses. Rather than spending a lot of time marketing the business to potential clients, they rely on word of mouth and other forms of advertising.

With a virtual receptionist, you can take more time out of your schedule to work with others and build the company’s brand.

9. Your Clients Will Feel More at Ease

Your clients will feel more at ease when they can contact your company by phone or email. They’ll know that someone will always be there to help them, no matter the time of day. This means that they won’t need to stress about when they need to call.

10. You Can Save Money

A virtual receptionist is much cheaper than hiring a full-time receptionist. It’s a great solution for those just starting a business and doesn’t have the money to invest in employees. It will save you money in the long run because you won’t have to pay salaries or benefits. It’s a good idea to consider the virtual receptionist before ever taking on an employee.

Conclusion

With a virtual receptionist, you’ll be able to provide your clients with superior customer service. You’ll make more money, free up your time to do other important business issues, and improve your return on investment.

Free trials are fun and all, but you have to convert your free users into paid ones if you want your business to thrive. There are several strategies for doing so, including upselling and cross-selling. Here are eight proven strategies your business can use to convert your free users into paid ones.

1. Incentivize

A lot of free users don’t care about your business and the money. This is why it is often the best strategy to offer incentives to your users. You can do this through anything from badges to bonuses for those who pay for subscriptions. But the trick is that it has to be tangible, not just a vague sense of goodwill.

2. Get Creative

You can do a lot with creativity. One free marketing tool that can help your business is social media. If your free users are active on social media, you can often entice them to make an in-app purchase by offering a discount or special promotion. Of course, you can also use this strategy to advertise your business on sites like Facebook.

3. Minimize Transactions

If you have a large number of free users, then you’ll minimize your revenue because they are free to sign up. You can fix this by ensuring that your business complies with Panda and Penguin by having fewer active users per day or week. This way, you can ensure that you will convert your free users to paid ones.

4. Upsell and Cross-sell

If you have a paid version of a service or product, upselling is one of the easiest ways to convert your free users into paid ones. This is one of the most powerful tools to use. After all, why pay $10 for software that only costs $10?

The second most common reason for people to convert into paying users is through cross-selling. That means selling other products or services that go with your product, such as subscriptions to other products.

5. Offer Concierge Services

If you offer services that enable your users to create more value from the product you offer, then it makes sense for you to ask them to pay for it. For example, suppose you have a service that allows users to automatically send notifications to their friends about things happening on social media.

In that case, a lot of those people will likely want to pay for the service. And, this is a great opportunity for you.

6. Promote Your Business Online and Be Patient

If your business is not big at the minute, then it would make sense for you to promote your business on social media. By doing this, you can reach a lot of people who are interested in what you do. This is the time to push your paid version of the service or product because they will be easier to convert to paid users.

The business world is a long game. If you are willing to wait a little longer, you will see that your free users will convert into paid ones. Several case studies from corporations recommend that you wait it out instead of pushing new users all the time.

7. Limit the Number of Free Users but Do not Forget about the Existing Users

There is a limit to how many free users your business can handle. And the limit is 25%. So if you have more than 25% free users, you are probably losing money. Convert your free users by setting a limit on the number of free users allowed to sign up.

Existing users are your trump when it comes to converting free users to paid users for your business. This is why you have to work hard to keep them happy with your service or product. It is also important that you update their software because of many built-in issues that compromise your product or service.

8. Track Your Success

It is important to track your free users and conversions. That includes the number of sign-ups and how many of them convert into paid users. The more analytics that your business has, the better. Keep in mind that even if you have free users, they need to be paid for you to make money from them. So you need to see that they are converting.

Conclusion

Free users are the lifeblood of any business, but they are hard to convert. This is why you have to be smart about it. If you follow these proven strategies, you will see that you can make some money from free users.

 

If you’re in the process of trying to immigrate to the United States, it’s possible to do it without a lawyer. However, despite it being possible to navigate the process on your own, doesn’t mean it’s necessarily advisable. There are plenty of things that can go wrong throughout the process, and having a legal professional on your side is considerably helpful. Here are some of the biggest reasons why you should consider hiring an immigration lawyer instead of trying to do it all on your own.

Less Risk of Mistakes

Again, even though it’s possible to go through the immigration process without a lawyer doesn’t mean it’s necessarily a great idea. The forms can be confusing, even for native English speakers, so you should seriously consider having a lawyer handle it for you. They are well versed in all of the forms and the legal jargon contained in them. Having the peace of mind knowing that you clearly understood everything that you filled out is well worth it. Not to mention you won’t lose precious time having your form sent back to you because you misunderstood something or made an error in an important section.

You May Not Know All Your Options

Immigration lawyers are well trained in their practice area, they may know certain loopholes or opportunities that you aren’t aware of. Working with an immigration lawyer means learning about all of the options you have available to you that you might not have otherwise known about had you gone through the process yourself.

Not only can they advise you on alternative options but they can also clearly explain them to you. Doing your research online isn’t always reliable. A lawyer can spell it all out for you in a way that’s easy to understand.

They Are Organized

A lot goes into your immigration application. You’ll need plenty of supporting documentation, and if any of it is missing, your application can get rejected. Lawyers are well versed on the entire process and extremely organized on all of the important deadlines. If you’re not used to administrative work, it can be difficult to stay organized and on top of your case. Hiring someone else to stay on top of important dates and information for you means you’ll never risk anything falling through the cracks.

They Have Experience

Chances are your immigration situation has unique circumstances. Nearly everyone has a unique set of characteristics in their case that may or may not work in your favor. A lawyer’s experience can help you determine the right kind of forms you need, and whether your case stands a chance. Because they’ve already worked on so many cases in their past experience, they have valuable knowledge that can help you gain a better understanding of your process.

Medical co-working is a concept that has recently gained a lot of popularity. The idea of medical office share seems like a great option for many. Sharing medical office space can be helpful for those who cannot get an entire space for themselves only due to any reason. To understand medical co-working better, some of the secrets of a medical office share are as follows.

Better Focus on Patients

A medical co-working space allows a qualified person to get an already running office for themselves. Once they have such a space, they can get right to work. In a co-working space, the need to manage the office is significantly very low as space is usually managed by a third party. This allows doctors to give all of their time and attention to their patients instead of other things.

All of the time that is spent in managing the operations and the logistical is saved in a co-working place as these co-working places are built thoughtfully by keeping a modern approach. The spaces have all the basic amenities so that a doctor can save as much time as possible and devote that time to his patients.

Increased Financial Efficiency

When anyone sets up their own office for the first time, a lot of money is spent in the process. The cost for the rent, or the lease, or the renovation can be very high. Getting the basic amenities in the workspace can also be very expensive. This is why choosing a medical office share can be a better option.

Getting a private office space would also mean a lot of expenses which can be cut short by choosing a medical co-working space. Most of these spaces have low rent as they are shared by people, and they have the basic amenities at a much lower cost. This can increase financial efficiency.

Flexibility

A medical co-working place gives a lot of flexibility that cannot be achieved in a private space. In a co-working space, there is an option to use the space only for the hours that the person would need it. This way, the doctor has to pay for only the time that he is using the space and nothing extra.

Conclusion

This option is efficient for those who are new to the practice and have only a few patients. Whenever the doctor starts getting more patients, he can opt for more hours or simply get a full-time space. The biggest benefit of this is that the risks are minimum this way.

A medical co-working space is a trend that is on the rise because it is financially efficient and allows doctors to be a part of a bigger community. A co-working space is flexible and has a more modern approach required by most people these days. It also provides a positive work environment because of the lack of the need to take care of other things, which increases the efficiency of practitioners in the long run.

Buchbinder Tunick & Company, LLP creates and conveys the innovation-driven danger and consistent warning and investigation-based administrations. The speed of progress because of continually propelling innovation implies organizations need to constantly adjust their frameworks and cycles to remain as getting and as effective as could be expected. While progression is positive from numerous points of view, valuable organizations are attempting to see how innovation can assist them with developing their organizations and stay significant in this new worldview. Our New York accountant has assisted numerous leaders with surveying and convey the best arrangements, both operational and innovative, for their organization. Our deft arrangements work in completely estimated associations.

At Buchbinder Tunick & Company, LLP, we accept that organizations need to settle on proved-based choices. We start with AI to examine your current information to empower bits of knowledge and proof about your business. In the following stage, we’ll move to catch information and aptitude inside your association. This data is then joined into our framework to shape the premise of a recreation model – the information and information consolidated as one. By arranging this data, we can work with you to choose the most productive and successful utilization of your kin, cycles, and innovation. As we move from the AS-IS to the future state, we will propose the most proficient method to carry out cutting-edge observing abilities to guarantee frameworks are set up to distinguish irregularities and examples of great danger sooner than human checking.

On the business effectiveness side, New York accountant attempts to evaluate and improve measures through robotization by utilizing AI-based PC demonstrating to distinguish framework bottlenecks, survey IT System Controls for information uprightness and administrative consistence and figure out where the best chance may lie for carrying out mechanical technology measure mechanization or Blockchain.

Most organizations need to advance beyond known and obscure dangers. They perceive the upper hand this kind of data can bring. The ROI can be very productive to numerous associations. With significant knowledge and an exhaustive perspective on hazards, associations can remain in front of dangers and construct certainty and trust in this new worldview.

The customary danger the board projects can regularly be responsive, moderate, and one-sided. This outcome in numerous dangers is unmonitored and unmitigated until it is past the point of no return. Buchbinder Tunick & Company, LLP gives a detailed view into arising hazards just as favorable circumstances. Associating innovation and business is one of the fundamentals of a skilled danger and consistent drive. Our answers can catch the executives’ outlook from inward documentation and information to guarantee that hazard administration keeps up the essential vision of the organization’s authority.

To best survey potential danger, we utilize:

• Key hazard pointer improvement (KRI)

• Risk profiling and hazard hunger investigation

• Analytics information assortment, benchmarking, and examination

• Risk Sensing arrangements utilizing AI and artificial reasoning

• Enterprise Risk Management

• Risk Taxonomy Analysis

Customer Example:

Venture Risk Management

A clinical gadget maker was hoping to carry out an Enterprise Risk Management measure. Utilizing our AI-based innovation that implanted different administrative principles and operational prescribed procedures, we made a target hazard-centered view into the organization.

 

Making your hard-earned money work for you as opposed to the other way round is the dream of all business owners, to pay lower fees and rates and to get more rewards and paybacks. To do this though you will need a smart savings and checking account for your company that is well managed, adjusted according to the business needs and financials and that offers the percentages that work with you.

Paying staff is easy enough via bank transfers and direct debits, but receiving money from clients and vendors can often backfire with all the deposit fees and transaction costs that come with depositing cheques or cash deposits, so what do you do?

Firstly, you need to be motivated, this will drive your ambition and take the focus off the costs, see some inspirational words here https://www.oberlo.com/blog/best-inspirational-business-quotes and then find a bank that understands these needs and transactional queries who will help you better understand how to go about smart banking and payment methods.

Account features.

So why is having a specific banking account for your business so important? For starters you would not want to mix up personal and company transactions and payments, it will get messy, complicated, and in the long run, could end up hurting you on both sides of the stick.

Lets’ take a look at the top reasons why successful business entrepreneurs and company CEOs opted to separate the two.

• Professionalism. Clients won’t be too impressed if you give them a banking address and account details that don’t reflect you as a brand or leader. A banking business cheque or savings account shows you are doing things the right way that this is a legitimate company, and you are serious when it comes to work ethics and being professional.
• Manage. When you have been in business for a while you will start to notice that the earnings and expenses increase, this is a sign that it is time to open a separate account. It not only allows you to keep track of all essential payments and payouts in one place but you can edit and maintain them based on performance and need.

This is especially true when keeping an eye on staff dealing with the money and accounts, a business checking account credit union could be what your company needs, you want to feel safe and have peace of mind that your earnings are safe and protected.

• Privacy. Using a company letterhead along with printed brand named cheques and invoices gives customers confidence in you that you are a successful business manager or owner. It also keeps personal information private and away from prying eyes, we can never be too safe when it comes to our financials.
• Relationship. Anyone who has built something from nothing knows how important a relationship can be with your suppliers and creditors. Showing the bank you are timely with payments and transact professionally instills in them the pride you want for future options.

If they see you manage your account and funds well and with somewhat ease you are more likely to get a line of credit, this could be helpful in the event of an emergency or to expand a growing business (which is always a good sign).

• Sold. It could be on the cards that a new venture has come up and you are unable to balance both, selling a well-established company is easier if they have their books in order and that their banking procedures are up to date and efficient. A quick look at the books and banking financials could be what makes or breaks the sale.

Saving for a rainy day.

You may not have thought about it or thought it necessary but having that backup financial security blanket is always advisable for businesses, it may be something that is not used for years but readily available if needed.

Having those funds on hand can help pull your business through and out of tough times, and help to grow it when the time is right and the appropriate proposal lands on your doorstep. We can never be too safe or careful in business, it may be that you start with small amounts, this is perfectly fine, and the main objective is that you are planning for a more secure future for you and your company.

Now that you have decided to open the checking business account, what do you need to look for, how do you go about the process without being overwhelmed or pressured into unnecessary ‘frills.’ A crash course essentially can be seen here but for the most part, there are few foundational elements that will get the ball rolling and have you headed in the right direction.

Research.

You will need to do your homework, research the company you’re considering, check their banking fees, perks, and fines, and read the fine print. If possible have your legal team go over the paperwork before you sign anything.

Once they give the go-ahead, you will need to gather the correct documentation and identifications, be sure that these are valid and up to date, if not it could delay the process. Depending on the bank and for some, the generation they grew up in, they might opt to open the account online but rather in-person if you need to ask further questions or have concerns.

If it all goes smoothly and the account has been cleared for use, you are already one step ahead of the game. All you need to do now is deposit your earned funds and build your empire.

Did you know that at least 3.5 billion web searches are done each day? Even harnessing the smallest amount of that traffic can drastically increase your leads and sales. But how do you go about getting quality organic traffic?

There are a number of ways to do this, though it is not as easy as many people make out. Read on as we discuss seven ways to increase organic traffic to your website.

1. High Volume and Low Competition Keywords

Keywords are essential to organic traffic generation. These are the search terms people are typing into Google and other search engines. If you create content and no one is searching for it, then you are not going to get the traffic you desire.

However, it is not as simple as targeting the most searched-for terms. These often have the most competition, which is often taken by the largest websites. For example, are you really going to compete with major, established sports brands on a search for red sneakers?

That is why the most valuable keywords are ones with high search volume but low competition. Lots of people are searching for the terms, but very few people are serving up answers to the request. This means more traffic for your site.

Bear in mind that these terms can change. Low competition keywords do not stay low competition for long, so you must constantly check back and update them.

2. Optimize Your Google Business Profile

This entry only works for those who have a physical business or service. Google Business is an excellent free tool, that brings up local businesses in answer to questions in a local area. For example, typing in ‘restaurants near me’ will bring up the best-rated eateries in your area.

Start by making sure all of your details on the page are up to date and correct. Then concentrate on reviews. Respond professionally to any negative comments and thank good reviewers for their service.

You could also inform customers to visit your Google page and leave a review. This makes your business and its services more credible.

The best thing about Google Business is that once people see your entry, they only have two choices. The first is to visit the website, driving traffic. If they don’t, then they will most likely go to the physical premises, bringing them even closer to making a purchase.

3. Write Guest Posts

As one of the most popular traffic generation strategies, writing guest posts is a great advantage for all involved. The premise is that you write a post that goes on someone else’s website. While it sounds counterproductive, it has a huge number of benefits.

The first is it gives you a lot of exposure. People come to see your name and recognize you as an expert in the field. Later when they need a related product or advice, your name will be one they search.

In addition to this, your post should contain a backlink to your own website. Backlinks raise your SEO score, as they are essentially a recommendation to search engines from other websites. The better the authority of the site you guest post on, the better it is for your SEO score.

Finally, the person who owns the website gets free content. In fact, there are many websites that get a lot of traffic just from posting other’s content and trading off their high authority.

4. Post to Social Media

Social media is a great way to increase website traffic organically, but it is not as easy to master as people think. With so much content on social media, it can be hard to gain a foothold. This is why it is important to open a page and post to it regularly, building a following.

Don’t go for every social media channel. Instead, pick one or two and try to own them. Get quality content and respond to comments, building communication between you and the audience.

5. Get on Podcasts

There are multiple podcasts that have sprung up recently. This is down to a huge desire for them. 44% of the US population listens to podcasts, making it a great way to reach your target audience.

However, starting your own podcast requires a lot of work. You need specialist equipment and time to edit the podcast. Instead, reach out to others and try to get a spot on their productions.

6. Write for Readers

There are endless website traffic tactics about how you should write to increase search engine traffic. However, what they fail to address is that writing for search engines will get you nowhere. You need to write for people, most notably your specific audience.

Know the language and keywords they use, both in everyday life and search queries. Tie all of your content into your demographic. This is more likely to make it enjoyable and, thus, sharable.

7. Get Organic Traffic Assistance

Getting more organic traffic is not an easy task. In fact, it can be extremely frustrating and daunting. That is why many companies choose to pay a third party to do this for them.

There are lots of excellent websites, such as seoclerk.com, that can do this for you. With very reasonable prices, you should look at how much time this will save you and measure up the cost. Good SEO takes a lot of time, effort, and knowledge to implement correctly.

Keep on Going

These tips will get you organic traffic, but they are not something you can do and forget about. SEO leads to organic traffic, and that can not be done then forgotten about. You need to embed it in everything you do, working consistently to make gradual gains.

If you enjoyed our article, visit the rest of our blog. With everything from marketing to website maintenance, we can help you thrive in the digital economy.

Did you know that the colors you choose for your retail store can determine whether customers make a purchase? Color psychology isn’t a new concept. Businesses from a variety of industries are using color in order to influence purchasing decisions, create memorable brand experiences, and set expectations for customers.

However, it can be hard to choose the best color scheme when there are hundreds of options available. In this guide, we’ll go over how to choose the best color schemes so that you don’t have to agonize over the decision any longer!

Know Your Brand

Before you start coloring the best paint color schemes, it’s important that you know your brand, customers, and product line inside and out. Here are a few questions to get you started:

• Would you describe your brand as a youthful one, or luxurious?
• What is the average age of your target audience?
• Do they want a relaxing or invigorating shopping experience?
• Do you already have well-defined visual branding?

By answering these questions, you’ll be able to make informed, educated decisions when it comes to choosing color schemes for your store. You can also click here for more tips on painting your retail store.

Use Your Logo

If you already have well-defined visual branding, we recommend starting simple–use the colors in your logo! These colors were chosen by your graphic designer because they set you apart from competitors as well as give customers a good idea of what you stand for in one glance.

Using the colors that are also used on your website, business cards, and other marketing materials can help strengthen the association between those colors and your brand. If you already have an established base of customers, they may also feel more comfortable shopping in a store with the colors and branding they’re familiar with.

You’ll also find that by using the colors of your logo, you may already be using colors that are associated with your industry. This is a great help to businesses that are just starting out and need more authority with customers.

Create an Inviting Space

It’s important that your retail space welcomes people inside and invites them to browse for longer amounts of time. Consider the mood that you want your customers to be in as they browse your store. If you have a brand that’s known for loud, youthful designs and trendy products, you may want a vibrant environment that boosts customers’ moods and beckons them to pay attention.

If you want a more vibrant setting, here are some of the best three color schemes:

• Orange and red
• Red and yellow
• Pink and red

On the other hand, lifestyle brands or yoga brands will probably want more peaceful, tranquil environments that are similar to the products they sell. Neutral colors excel when it comes to creating peaceful spaces.

Consider using off-whites, creams, taupe, with some accent colors that match your visual branding.

Consider Your Products

Keep the purpose of your retail store in the back of your mind–to sell your products! With this in mind, make sure you’re creating a space that highlights your products. Consider your product colors as well as their packaging.

You don’t want to choose paint color schemes that are too similar to those colors, as you’ll products will blend into the background of the store. Instead, you may want to paint your store with neutral or complementary colors where your products will be displayed. This will ensure that no one will miss the products you’re selling.

Utilizing Color Psychology

Last but not least, utilizing color psychology is a great way to begin considering color scheme ideas for your retail store. Before you start looking at colors, it’s important to know as many details of your target audience as possible, such as their:

• Age
• Gender
• Income bracket
• Hobbies
• Marital status
• And more

For instance, blacks, deep blues, and browns are typically used as masculine colors, while blush reds and light purples are usually preferred by women. Regardless of your gender, red typically grabs a person’s attention and can even increase your heart rate in large amounts.

Orange, on the other hand, usually has an association with enthusiasm, positivity, and happiness. This is a large reason why you may see many fitness brands utilizing the color orange.

Blue is a color used often for a variety of brands because it’s preferred by both men and women. It also has an association of trustworthiness as well as calm because it reminds people of the sky and ocean. The use of blue as a gradient can create the effect of a sky within your retail store.

You can also play with texture, tone, and shade when it comes to the colors you choose.

The Best Color Scheme: Know Your Brand

When it comes to choosing the best color scheme for your retail store, we recommend first deciding whether you already have well-established visual branding. This is because professional graphic designers often take time studying your competitors, the market, your mission statement, and more in order to find colors that perfectly exemplify your brand.

The best setup color schemes will showcase your brand and products without clashing. Even better, they’ll invite your target audience to shop and evoke emotions that are in line with your brand, industry, and the products you’re selling. For instance, people often expect to feel invigorated in a store selling workout gear!

Ready for more tips on how to create a vibrant brand experience? Keep reading the blog for more strategies!