Photography is the art of capturing images with a camera and presenting it in a creative manner. Professional photographers like Ram Chary and others know that there are some basic tips that can help you to step into the world of photography.

Here are some basic tips for beginners:

Use a Tripod

Using a tripod for your photos is a good idea as it makes the camera more stable and takes better pictures. Also, you can use a timer for self-portraits.

Make Use of Light

Good lighting plays an important role in photography. You can make use of sunlight or natural light to illuminate your subject. However, you must remember that a photograph’s exposure is determined by the amount of light falling on it. If you want to capture a rich and high quality image, use a tripod with a good camera at a low ISO setting with the aperture wide open.

Pay Attention to Focus

Good focus is required if you want to take better pictures. You can also try taking higher shots from above rather than looking from below, which will produce more attractive images as higher shots give an illusion that everything in the picture is bigger and wider.

Take Plenty of Shots

Never be satisfied by just one shot, as there are chances that you may miss out on something important due to lack of time or may overlook some small detail while clicking photos. So make sure that you keep on clicking until you see your desired result on your camera’s LCD screen.

Save Your Photos Properly

If you are using a digital camera, you should save your photos on the memory card as soon as you click them. This will ensure the safety of your images from getting lost or deleted due to any technical faults. Also, do not forget to format your memory card after saving your photos. If necessary, make a backup of all your photos on a CD or hard drive so that they can be recovered anytime if something goes wrong with the memory card containing those pictures.

Composition of Photos

Composition is very important for every photographer, and here are some basic tips regarding this:

• Always try to include some foreground elements in your photographs that will help you present viewers with more information about the subject in your photos. You can also use different experimental patterns for composing shots like triangles, circles, lines, etc.
• Never leave your camera on automatic mode if you are not satisfied with the images produced by it. Try to play with aperture, focus, exposure, etc., in order to get better quality photos which you can later edit if required.
• Do not include too many things in one shot as it may confuse your viewers about what you want them to see, thus producing an irrelevant picture that will spoil your entire collection of photos. So be selective while taking pictures and make sure that everything included in them is worth looking at; otherwise, delete them immediately.

Add Colors With Proper Editing

After clicking a photo, you should spend some time editing them as they will make your pictures look more natural, vibrant, and eye-catching. You can also add some introductory music to your edited photos in order to make them lively and entertaining for your viewers.

As a beginning photographer, you may be overwhelmed with the number of photography techniques. Professional photographers like Ashwin Khubchandani and others say that there are nine techniques all photographers should master. Here’s the list of techniques to always remember while taking a picture.

1. Be Patient

Remember, the best shots are often when you least expect them. So be patient and wait for that perfect shot. If you’re rushing, then your pictures will come out blurred and unfocused. By taking your time and not rushing, you’ll capture the perfect shot.

2. Watch your lighting

Natural light is always best for taking photos because it shows the subject’s natural beauty. Avoid direct sunlight when taking a photo, as this can create harsh shadows and highlight imperfections. Rather than using direct sunlight, use the sun behind you as a directional light for your subject.

3. Know your camera

Always take time to know your camera and how it works. This will help you understand what settings are most appropriate for each shot. In addition, it makes taking pictures much easier when you already know what to do.

4. Pay attention to the background

It’s not just the subject that matters, but the background too. Make sure you look around, so you avoid clutter or messy backgrounds distracting from your photo’s main subject. A clean and uncluttered picture shows a good composition and makes for an impressive shot.

5. Use leading lines in your photos

Leading lines can make a picture much more compelling and interesting. These come from many sources, such as roads and fences. Leading lines lead the viewer through your image and direct their attention toward the subject in focus. The viewer should be naturally led to the important part of the photo by these precise lines.

6. Have a clear focal point

A picture is not just about taking an image for its own sake, it’s also about providing information. So there should always be one major focal point that readers’ eyes are drawn towards – this could be engaging, or perhaps something that tells a story or evokes a feeling in the viewer. In addition, it should often evoke a sense of movement, either leading you to see a moving subject or creating a sense of flow across the image.

7. Use Rule of Thirds

When you place your subject in the right position, it makes for a more interesting shot. Imagine dividing your viewfinder into thirds, both horizontally and vertically – this will give you four intersecting points within the frame. Position your subject on one of those intersections to give it focus and create an artistic shot.

8. Watch out for distracting background elements

Not only are messy backgrounds ugly – they detract from what should have been the main focus of the photograph, which is often the subject itself. By keeping an eye on background distractions, you can make sure that nothing is pulling away from your photo’s main point. This way, people will appreciate seeing a clean and focused image instead of a distracting background.

9. Be spontaneous

You may know what your subject will be, but sometimes the most interesting photos come from being spontaneously creative with your shot. Take a step back from your composition for a minute and consider whether it needs anything else that could make it more attractive or eye-catching. For example, you can incorporate flowers, people, or even animals into the photo for more interest and atmosphere.

One of the most asked questions photographers like Bruce Weber get is how to achieve an interesting background when shooting with available light. The answer lies in having a great location, being prepared with plenty of props, knowing your camera angles well enough so that the changing of lenses is quick and simple, and finally, knowing how to interact with your subject so that you can keep their attention focused on your camera.

Having good contact with your model is essential.

Props are essential for more than just filling up pictures that might otherwise be bare. To set the mood or give a “touch” of authenticity, they will always add something to the picture. Many times, if it’s funny, offbeat, or provocative enough, it may become the center of attention in the picture rather than the model.

A prop like a fishing net can be used in numerous ways.

The great location is, of course, essential for getting any picture in the first place and is part of what makes it accessible to others outside of your studio or living room. The more unusual and striking it is, the better chance you’ll have with interesting backgrounds.

One thing that has changed over the years in fashion photography is how important it is for models to interact with their surroundings rather than pose. Nowadays, that approach doesn’t interest younger generations of photographers and models really…nor does it bother those who are now interested in shooting photos. The more “real” it seems, the better.

What about the time of day? Well, that’s another key factor to take into account when thinking about locations that have interesting backgrounds or where you want to shoot your subject against a particular kind of background. If it’s an unusual location, you’ll need to do your scouting before the actual shoot. There’s nothing more frustrating than showing up with your model and finding that the location isn’t what you expected it to be or that it lacks any interest at all.

Another element to keeping the background interesting is knowing how to take advantage of available light. The more you know about available light, the less likely it will be for you to find yourself in a situation where you can’t take advantage of any of it. Other times, one has to make do with what’s available and try using different kinds of props and changing your camera angles and positions to get what you want out of the shot.

A big part of good background is knowing how to position your subject to work with the lighting and tell a story.

The first skill you need to master is how to use your camera angle creatively for more than just getting rid of backgrounds or filling up bare walls. You will also learn how changing your angle can create new relationships between you, the background, and the person in front of your lens.

Whether you’re taking a portrait or photographing the background first and your subject second, it’s important to know how to position them within your camera frame so that there is some dynamic going on between what’s in front and what’s behind them.

Holidays are characterized by spending time with loved ones. Gifting is an indication of how deeply you care for someone. When sending gifts this season, remember to send along a custom Mixbook Christmas photocard for an outstanding gifting experience.

About Personalized Holiday Photo Card Templates by Mixbook

Do you seek to create the perfect holiday photo card this season? Fortunately, Mixbook is there for you. This platform makes it easy to upload your favorite photos and even add your personal touch to it. This season, you can create customized holiday photo cards that are adorable to your friends and relatives.

Mixbook lets you make your photo cards with a rare background and images. It also lets you select the text and theme you prefer. Give your recipient a unique experience this season by selecting a unique holiday template from Mixbook.

Gift Ideas and Trends You Should Consider

If you are considering sending holiday cards this season, it would be best to partner it with a meaningful gift. This season, think of something that speaks to the soul of your relationship with your recipient. Considering your loved ones’ hobbies and interests to come up with a relevant gift always shows how much you care.

Thoughtful gifts can come in handy. Consider something simple but resourceful. If you are undecided about what may tickle their fancy, consider holiday theme photo books, gift cards, or take them out on a dinner.

Remember to always include a copy of your custom photo holiday cards with your gift. Not only will it let your recipient know who gave the present, but they will also acknowledge the time, work, and effort you put in to come up with your personalized card.

With the online editor, Mixbook gives you limitless possibilities for designing tailor-made holiday photo cards. You can browse a wide range of beautiful designs, then customize your holiday greetings to your heart’s content.

With Mixbook, everything from graphics to backgrounds to the text you use is entirely customizable. You get to choose a template, whether traditional or modern. This gives you access to a set of custom holiday photo cards that will be memorable to your dear ones. Also, Mixbook is equipped with designs that express your spiritual self. You can choose from hundreds of religious photo Christmas cards or create your own custom Christmas photo book to share with your favorite persons.

Why You Should Try Mixbook

· User Friendly – Unlike other platforms, Mixbook is easy to apply. It simplifies uploading photos from the year and editing them to come up with a unique and lovely card.

· Customizable – Mixbook lets you explore your creativity. Its various features ranging from backgrounds, texts, and themes, are entirely customizable. This allows you to design your card according to your tastes.

· Many Features – As a photo editor, Mixbook gives you numerous features to choose from. Besides simplifying your work, its varied features let you come up with an original masterpiece with ease.

· Quick Delivery – Mixbook demands minimal waiting time. After placing your order, you will get your photo goods in a timely manner, thus reducing inconveniences.

Bottom Line

This holiday, choose to make your seasonal greeting remarkable. Give your relatives and loved ones a unique gifting experience by using personalized holiday photo cards from Mixbook.

If you have an eye for beauty and can do wonders with a scene most people would deem ordinary, then photography is an excellent career path for you. However, starting in this field can be a bit challenging, especially if you don’t have a complete arsenal of equipment and the necessary resources to produce top-quality pictures.

Fortunately, you can now get access to top-of-the-line lighting equipment and picturesque backgrounds within a weather-proofed space with the help of photo and video studio rentals.

As the name suggests, these companies offer photography and videography professionals a place to shoot excellent pictures and films in for a fraction of what it would usually cost to having their own studio.

To make the most out of what you pay for, you must look for studio rentals that fit not only your budget but also your specific needs. To get started, consider these five factors that you need to consider in finding the right video and photography studio to rent successfully:

What You Need

Necessity is not only the mother of all invention, but it is also a crucial consideration when it comes to seeking a studio rental for photoshoots.

Since not all studios are alike, you’ll have to narrow down your options and focus on establishments that can give you what you need. And the first step to making this happen is listing down the items that you will require for your photo or video shoot.

For example, if you show up with just your camera in tow, you might need a studio that has everything else. In case you like using strobes, you might need to look for a studio that has a dry space with a couple of different backdrops.

If you’re just starting in photography and have no idea what you’ll need in a photoshoot, below are some of the essential offerings you should look for in a studio rental:

Backdrops

The background can make a big difference in photographs as it separates the mediocre from stellar, awe-inspiring images. This reason alone is enough for you to look for a photo studio that offers a variety of high-quality backdrops you can choose from and could match the theme of the shoot.

Lighting

A full setup of a professional photography studio often has more lights than people within the space. This is because proper lighting is crucial in conducting a professional-grade photoshoot.

If you’re new in the trade, you might find it overwhelming to find the right set of lighting equipment for your photoshoot, especially considering the number of options you need to choose from. You’ll need just about anything: from overhead lights and umbrella lights to rim lights and light disks. The key is to think long and hard about the type of photography you want to focus on.

On the technical side, you can also factor in the color of your output (tungsten or fluorescent), the direction needed (sidelight, under, overhead, or circular light), the quality (continuous or flash-type), and the quantity of light you need.

Tripod

Camera tripods are a photographer’s best friend. Aside from stabilizing the camera for a clear photograph, these stands also serve as an extension of your hand. They also have been proven to be useful for taking pictures that require photographers to squeeze in narrow, tall, or awkward spaces.

While you can always buy your own later, you can rely on photo studio rentals to have tripods ready for your photoshoot when you’re just starting out in photography.

Of course, you would have to identify the specific type of stand that you’ll need. Remember that this type of equipment can come in a variety of weights, sizes, and even materials – each having its own advantages. Do some research on what will suit your needs best.

Price

Photo studios offer many different types of packages. Some offer eight-hour and four-hour packages. Photoshoot studio rentals can be booked by the hour as well.

When choosing, make sure to consider the total package rate. Also, think long and hard about your requirements and determine whether you can get the most value for your money. Don’t choose a studio just because the price is low — factor in cost efficiency, too.

Studio Size

Another consideration you must think about before hiring a photo studio is its size. Again, this should be based on what type of photography you’ll be doing.

For instance, if you’ll only be taking portraits and headshots for modeling portfolios, you don’t need to rent a big studio. However, if you’re doing a group picture or have a crew of five or more coming with you, you might want to consider a wider space.

Accessibility

Although this doesn’t affect the quality of pictures you can produce, the accessibility of a photo studio is also a crucial factor you must consider, especially if you’re working with models or clients.

This is because there are instances when teen models might only be able to get to you via public transportation. If this is the case, choosing a studio with good transport links is an excellent decision.

Also, consider whether the location for the shoot is easy to find. You wouldn’t want clients complaining about going through a maze of unnamed streets and roads before finally reaching the photo studio. This will help you save time as well.

Trade Experience

Aside from your own experience, it would also be wise to rent a photo and video studio that offers more than just space and equipment for the shoot. You must also look for one that is owned by people with experience in the trade.

Remember that a studio proprietor can have a wealth of knowledge under their belt since they’ve seen virtually everything. Who knows? You might even get to learn from them, especially things like the effective use of lights and other trade-related tips and tricks.

Quick Roundup

Renting a space for a photoshoot can make or break your project. Whether you’re a professional or a newbie in the trade, make sure you look at all the options available. Don’t forget to factor in these major considerations for a hassle-free photoshoot experience using this article as a guide.

AUTHOR BIO

Adam Jacobs is the owner of Windsor Photo Studios in Melbourne, Australia and Managing Director of Bubblegum Casting, the country’s longest operating modelling, talent and casting agency for babies, children and teens. Adam is a creative digital marketer focused on growing companies’ online presence and performance using both tried and true as well as cutting-edge growth marketing and growth hacking tactics.

Can you imagine a big fat Indian wedding without a wedding photographer? Perhaps not, right! The wedding planning is deemed to be incomplete without hiring of a wedding photographer. The wedding photographer owning to their experience in the field successfully captures the true festive spirit of the wedding. They also capture the wedding emotions and the various priceless moments of the special day. Over the years the concept of wedding photography has undergone through transformation. No longer is the wedding limited to the traditional wedding photography.

With the advancement of technology numerous wedding photography styles have been developed over the period of time. The wedding photography styles and types is what adds oodles of charm to the wedding. Are you planning to get married sooner? With the wedding bells nearing you must be in quest of wedding photographers and photography styles. The wedding market has several wedding photographers available who have their own unique technique of clicking pictures. With the number of choices available getting confused about your choice is easy.

If your one such couple stuck with the dilemma of which photographer and which photography style you should opt for then worry not as we have got your back. To make your wedding planning easy you can consider booking who professional and experienced wedding photographers from Shaadidukaan.com. The company is a one step solution for all your wedding queries. To help you out with the choice of wedding photography styles we present before you a list of the best photography styles and types that you can consider giving a try. Scroll down to find out more about the various wedding photography styles.

1. Candid Photography

When it comes to wedding photography the style that tops the list is candid photography. The candid wedding photography style owning to its ability to capture those off the cuff wedding moments has gained on much popularity this wedding season. The idea of having a camera to your face during the entire wedding can be daunting especially when you shy away from the camera. Indian weddings are a myriad of rituals, ceremonies and emotional outbursts and the candid photography captures those priceless candid moments that are worth a million bucks. The impromptu wedding moments wherein the couple and guests are soaked in the wedding vibes are worth the capture and that is when candid photography comes to aid. Candid photography add more charm to the wedding album as it captures the emotions of the people while they are seen enjoying the festivities.

2. Drone Photography

The wedding ceremonies last longer and during the ceremonies there are various priceless moments that might go unnoticed. With the wedding photographer being busy in capturing the couple and the guests these priceless moments go ignored. That is why the concept of drone photography has become a hyping trend. Drone photography capture the various wedding moments from bird’s eye view.

3. Portrait Photography

Dressed in red and adorned in her bridal ensemble a bride is considered as the epitome of beauty and grace. The portrait photography captures the beauty of the Indian bride. The portrait photography yields mesmerizing shots of the blushing crimson bride and also shots of the happy couple during their wedding. The portrait photography owning to the beauty of the shots yielded has gained on much popularity this year. Portrait photography is mostly used to capture snaps of the bride, groom and the couple during pre wedding shoots.

4. First Look Photography

The moment when the bride walks down the aisle for taking the vows of eternity and the couple see each other for the first time is priceless, a moment worth the capture. The beauty of the moment had given rise to first look photography which trended back in Victorian era. Of late the first look photography has made a comeback this wedding season. The couples nowadays are seen opting for the first look photography because of its beauty.

5. Black and white photography

Remember the times when black and white photography was the sole source of capturing moments. Devoid of color the black and white photography has its own charm. The beauty of the black and white photography is the reason why it has made a comeback this wedding season. The monochrome imagery of the black and white photography enhances the mood of the mood of the pictures thus yielding timeless and classic shots.

6. Vintage Photography

If you’re a lover of the retro theme then you should consider giving the vintage photography a try. The vintage photography style incorporates the use of retro elements such as photoframes, flower pots, wall papers in order to recreate the vintage scene. The vintage photography style makes use of color distortion filters in order to transform the mundane images into works of art. The nostalgic feel evoked from vintage photography is why it has gained popularity in this year’s wedding season.

So these are a few trending wedding photography styles and types. Tell us about your thoughts on the post in the comments below. Also if you’re searching for wedding photographers then end your quest with Shaadidukaan. For more information and booking visit here. Find a number of experienced and skilled wedding photographers who are well versed with the various aspects of photography.

Having a beautiful face, glowing skin, and excellent physique will take you places if you want to be a print model. When you have all three traits, you will have better chances of getting amazing photographs all the time. This will help you stand out and land the best modeling jobs for teenagers.

Knowing how to pose in front of the camera will also ensure you look great in all your photos. When you look fabulous in every shot, your agent and photographer will have no qualms recommending you to other clients. Your chances of working with the same brands repeatedly will be higher as well.

If you want to be a print model but still haven’t mastered the art of looking great in photos, follow the posing tips below to turn things around:

Master the art of smiling.

A smile can do wonders on how you look in your photos. It can light up your face and lift your cheekbones to give you a more youthful look. More importantly, it will convey the kind of emotion you or your photographer wants to express.

As such, practice different smiles in front of a mirror. If you want to show off genuine happiness in your pictures, learn to smile with your eyes. Try crinkling your eyes, parting your lips slightly, and tilting your chin to achieve this look. If you want to convey love and affection in the photo, tilt your head sideways when smiling.

Your headshots will look amazing when you know how to express the right emotion with a natural smile.

Avoid looking directly at the camera.

Unless the photographer tells you, do not gaze directly into the camera. Avoid staring out of the corner of your eyes as well. When you do, your eyeballs become more exposed and increase the amount of white in your eyes. And this always results in unappealing photos.

For better results, always look at something behind the camera. By doing so, your eyes will look more alive. You will appear more attractive in the photo as well.

If you need to rock the dreamy look during a photoshoot, stare at something far behind the camera. If the photographer wants you to give off a more intimate vibe, follow your nose with your eyes or stare at an object that is near the camera.

Learn to elongate your neck.

Although this can be hard to do since it feels unnatural, you will look taller and poised in your pictures when you extend your neck even just a little. It will help you avoid the dreaded double chin as well.

Again, practicing will help you master this. Stand in front of a mirror and look at yourself as you stand or sit normally. Next, roll your shoulders back, thrust your face forward, and keep your chin up.

Observe your neck as you do these two poses alternately. When your shoulders are rolled back and your face thrust forward, your neck and face look slimmer. And this will translate to better, more beautiful photos.

Use your hands to frame your face.

For portrait photos or headshots, you can use your hands to create shapes that will emphasize your face and convey various emotions.

To show off a lazy or sleepy look, place the heel of your hand to your forehead and tilt your chin upwards while directing your gaze downwards. If you want to appear deep in thought, rest your chin gently on the back of your hand.

But when using your hands, make sure your palms don’t look flat. It should only be their sides that appear on the photo as well.

Keep your arms and hands loose and relaxed.

For full-body portrait photos, always bend your arms naturally. Place your hands around your waist or in your pockets if you haven’t practiced any poses using them. These always look great on any picture.

Another classic position you can try is the hands-on-hips and neck over shoulder pose. This will make you look more confident and appear like a professional model.

If you need to show your hands, always keep your middle finger lower than the others while relaxing them with a slight curve. Avoid bunching your fingers together and showing the back of your hand since they will look big and fat on photos. Again, show only the sides of your hands since they are small and better to look at.

Know how to slouch the fashionable way.

If you are modeling clothes in a photoshoot, you will be asked to do the slouching pose. This curved, inward slouch allows you to highlight the lines or tailoring of a particular outfit.

To get this pose correctly, you have to know the difference between slouching and hunching over first. You need to know where and when to stop when bending so that your posture will make you look relaxed and natural and not someone with a bad back.

However, make sure you don’t lean back too much while slouching since your stomach will appear bigger.

Additionally, you will get this pose right by putting uneven weight on your feet and bending the foot supporting the lesser weight naturally.

Be creative and playful.

Finally, photos that show your natural side are always eye-catching and attention-grabbing. As such, be creative and work with what you have to get interesting pictures.

For instance, if you are wearing a flowy dress, toss it in the air or twirl the hemline. If you were given a hat or there are flowers, use them creatively so that you will have a few whimsical photos. You can also play with your hair to match the mood of the shot.

Whatever you do, remember to avoid covering your face with your prop or hair. Otherwise, the photo will be unusable.

As an additional tip, find out the theme of the photo shoot and what you will be wearing once you booked a job. In case you were hired to sell something, get as much information as you can about the product. You can get all these details from your modeling agency in Melbourne if you already have one.

When you have all these details, practice poses that will compliment or showcase the product or purpose of the photoshoot. Choose the best ones that won’t hide or put them in the background.

Finally, remember that knowing how to pose correctly in front of the camera will help you get amazing photos. However, you also need to listen to and follow the instructions of the photographer, your agent, and your client or employer during the photo shoot. You have to work with them to ensure your photos meet their vision so that they can be used for their intended purposes.

More importantly, when you show that you can take instructions, you create a reputation for someone easy to work with. This will help you greatly as you build your career as a professional print model.

AUTHOR BIO:

Adam Jacobs is the Managing Director of Bubblegum Casting, the longest running agency specialising in babies, children and teen talent in Australia. Bubblegum Casting works with some of Australia’s biggest brands, media properties and agencies to secure talented children to work in Television, Film and Modelling roles.

No one deserves body shaming. People need to be proud of their body, regardless of shape or size. Unfortunately, many people still resort to body shaming to make others feel terrible as if they do not already feel bad about themselves. If you are a body shaming victim, these are some ways to respond to your critics.

Do not think it is about you

You might be the subject of body shaming, but the words of the person bullying you reflect on their character, and not yours. In body shaming others, people reveal who they truly are, and the kind of prejudices they have. If anyone feels bad because of such action, it should not be you.

Address the comment

Yes, you do not have to defend yourself all the time, but you need to make others realise the adverse impact of their actions. Explain to them how terrible their words are, and how they make people feel bad. You might be tough to face those criticisms, but other people who have the same figure as you might not. Therefore, you are fundamentally speaking out for them, and not for yourself. Go back to the idea that it is okay to be of any shape or size as long as you stay healthy.

Keep quiet

If you are tough enough to address the concerns, you can do it; otherwise, it is okay to stay quiet. Other people will always have something to say anyway. If you respond to them, they will keep pulling you down. If you do not answer, they will think that you are a loser who is currently sobbing because you realised that the criticisms are correct. There is no way to win when you engage with these people and stoop down to their level.

Being angry is okay

In a world where body shaming and bullying happen all the time, it is easy for you to be angry. You try to hold your horses for as long as you can, but if you cannot, it is okay. You can say what you feel, and if you are angry when saying those words, there is nothing wrong with it. As long as you do not resort to name calling or shaming other people’s physical features in return, it is okay. You have the right to feel this way especially if you feel burdened because of the mockery. You can use your anger to educate others and make them realise that they are wrong.

Change yourself

There is no better way to prove to others how wrong they are by showing that you could change your physical appearance. It does not mean that you are giving in to what they want, but you acknowledge that you are not in your healthiest state. It also sends a message to people who are unhealthy that they can do something about their appearance.

You can hit the gym, change your diet, and sleep early. You might also undergo Aqualyx fat removal if this minimally invasive procedure works for you. As long as you are healthy enough to undergo the procedure, you have nothing to worry about.

You can shut down the critics by doing these things.

Have you ever wondered why companies make a big deal when they rebrand their image? From the almost unnoticeable change in the logo design to the slight adjustment of the colours of their logo, a company’s brand identity takes into consideration the study of colour theory and how it can affect and manipulate us in choosing the right service.

What’s in a brand?

A company’s branding condenses its vision, mission, product, and service all into one compact image. Future iterations and expansion through television ads, merchandise, and even staff uniforms are rooted in the brand’s logo. From t-shirt printing Nottingham offers to brand management offices in New York, all these industries require a stellar understanding of how colours work towards building an effective brand recognition strategy. Colours don’t just affect us in terms of what we want our house to look like or what combination of clothes we want to wear; they also influence us on what we choose to buy, and what service we decide to trust.

Colour in art therapy

Art therapy points to colour as an identifier or motivator for specific emotions. Some colours have a more significant impact on individuals than others either due to their personal biases or being linked to an event in their lives.

The colours of the spectrum can be divided into three different categories: warm, relaxed and neutral.

Warm colours, those that include reds, oranges, and yellows, primarily depict feelings of comfort, but can also portray rage and passion.

Cool colours, those that include blues, greens, and violets, tend to give a calming effect, but can also be related to grief and pain.

Neutral colors, by far, have the most confusing opposites. Whites, greys, and blacks can have complementing, contrasting, and interchangeable implications from formality to peace, to signs of evil and good.

Colours and their emotions

Brands go through thorough research and studies to find the appropriate colour scheme for their ads and promos. Depending on the industry that they are in and the service that they provide, some colour choices may be more effective in delivering their message compared to others.

Reds are commonly used in restaurants with familiar, well-known franchises such as McDonald’s and Burger King sporting the colour as an accent to their brands.

Blues and greens are commonly used for waiting areas, lobbies, or cafes. Light shades of blue have a calming effect on patients or people waiting in line. Bright greens follow the same result of a musky green which is used in correctional facilities and institutions to stabilise and create a sense of calmness.

Rare pairings of both warm and cool colours are apparent in industries too, with the colours red and black or blue as common choices for hospitals since the combination of colours represents life, trust, and professionalism.

Depending on the context and the arrangement of the colours, there can be a mixture of both warm, cool, and neutral colours to evoke the best emotional message of your company’s brand from the promotional material alone.