Did you know that at least 3.5 billion web searches are done each day? Even harnessing the smallest amount of that traffic can drastically increase your leads and sales. But how do you go about getting quality organic traffic?
There are a number of ways to do this, though it is not as easy as many people make out. Read on as we discuss seven ways to increase organic traffic to your website.
1. High Volume and Low Competition Keywords
Keywords are essential to organic traffic generation. These are the search terms people are typing into Google and other search engines. If you create content and no one is searching for it, then you are not going to get the traffic you desire.
However, it is not as simple as targeting the most searched-for terms. These often have the most competition, which is often taken by the largest websites. For example, are you really going to compete with major, established sports brands on a search for red sneakers?
That is why the most valuable keywords are ones with high search volume but low competition. Lots of people are searching for the terms, but very few people are serving up answers to the request. This means more traffic for your site.
Bear in mind that these terms can change. Low competition keywords do not stay low competition for long, so you must constantly check back and update them.
2. Optimize Your Google Business Profile
This entry only works for those who have a physical business or service. Google Business is an excellent free tool, that brings up local businesses in answer to questions in a local area. For example, typing in ‘restaurants near me’ will bring up the best-rated eateries in your area.
Start by making sure all of your details on the page are up to date and correct. Then concentrate on reviews. Respond professionally to any negative comments and thank good reviewers for their service.
You could also inform customers to visit your Google page and leave a review. This makes your business and its services more credible.
The best thing about Google Business is that once people see your entry, they only have two choices. The first is to visit the website, driving traffic. If they don’t, then they will most likely go to the physical premises, bringing them even closer to making a purchase.
3. Write Guest Posts
As one of the most popular traffic generation strategies, writing guest posts is a great advantage for all involved. The premise is that you write a post that goes on someone else’s website. While it sounds counterproductive, it has a huge number of benefits.
The first is it gives you a lot of exposure. People come to see your name and recognize you as an expert in the field. Later when they need a related product or advice, your name will be one they search.
In addition to this, your post should contain a backlink to your own website. Backlinks raise your SEO score, as they are essentially a recommendation to search engines from other websites. The better the authority of the site you guest post on, the better it is for your SEO score.
Finally, the person who owns the website gets free content. In fact, there are many websites that get a lot of traffic just from posting other’s content and trading off their high authority.
4. Post to Social Media
Social media is a great way to increase website traffic organically, but it is not as easy to master as people think. With so much content on social media, it can be hard to gain a foothold. This is why it is important to open a page and post to it regularly, building a following.
Don’t go for every social media channel. Instead, pick one or two and try to own them. Get quality content and respond to comments, building communication between you and the audience.
5. Get on Podcasts
There are multiple podcasts that have sprung up recently. This is down to a huge desire for them. 44% of the US population listens to podcasts, making it a great way to reach your target audience.
However, starting your own podcast requires a lot of work. You need specialist equipment and time to edit the podcast. Instead, reach out to others and try to get a spot on their productions.
6. Write for Readers
There are endless website traffic tactics about how you should write to increase search engine traffic. However, what they fail to address is that writing for search engines will get you nowhere. You need to write for people, most notably your specific audience.
Know the language and keywords they use, both in everyday life and search queries. Tie all of your content into your demographic. This is more likely to make it enjoyable and, thus, sharable.
7. Get Organic Traffic Assistance
Getting more organic traffic is not an easy task. In fact, it can be extremely frustrating and daunting. That is why many companies choose to pay a third party to do this for them.
There are lots of excellent websites, such as seoclerk.com, that can do this for you. With very reasonable prices, you should look at how much time this will save you and measure up the cost. Good SEO takes a lot of time, effort, and knowledge to implement correctly.
Keep on Going
These tips will get you organic traffic, but they are not something you can do and forget about. SEO leads to organic traffic, and that can not be done then forgotten about. You need to embed it in everything you do, working consistently to make gradual gains.
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