Even if machines are made of metal and programs, devices remain similar to humans in that they can wear down and lose their quality of performance with further use. In other words, machines can lose the optimum quality that they once had due to heavy use and old age. As with the changing global climate of technology, different industries, ranging from manufacturing to construction, are forced to keep their machines up to date with the latest trends to keep operations going. This procedure of upgrading and changing has become necessary to stay alive in the competitive game of the business world. To this end, there are ways for a business to keep operations efficient by ensuring the up-to-date quality of their machines.

Always check the quality of your machines

Routine check-ups of equipment and machines are of big help in informing an entrepreneur of what needs to be repaired or changed. Small damages that are detected early on can prevent you from suffering a significant financial loss. Potential massive losses can be anticipated and avoided if the entrepreneur makes the wise decision to replace the machine with a better one. While ensuring the quality of the machines, regular check-ups also ensure the safety of the workers in the business.

Only buy quality products

One of the more efficient ways to accomplish this is by looking at competitors and comparing machines sold by different companies and only buying from those that have published reviews proving their quality. Indeed, it is always a desirable situation if quality equipment is purchased at a low price. In times like this, an entrepreneur is also tasked to weigh options before investing in such machines. Will it help the company in the long run? Will it endure heavy use? Whatever the answers are, quality equipment should always be purchased.

Stay vigilant for the latest trends in technology

It may be cranes, steam machines, scales, or gadgets; all devices will always need upgrading, and every company will want to have the best among the available ones sold in the market. For the manufacturing industry, more often than not, a heavy-duty scale gets sold out quickly as most companies know the importance of having consistent and reliable tools for the handling of their goods. An entrepreneur is tasked to read up on the news about technology, especially about occasional discounts, sales, and new company releases to be one step ahead of his or her competitors in the industry. Some of the best quality machines are also only sold for a limited time. Hence, it is always crucial for businesses to be updated on the latest trends in technology.

It may feel like a lot to keep a strict eye on your equipment, but you’ll be able to see that staying vigilant on maintenance and keeping up to date on newer models will enable you to raise the quality of your services to your customers.

 

The prevalence of online shopping has brought about a surge in the delivery business. The need for the fast delivery of items bought online means that the courier industry will continue to grow, as more services enter the marketplace. The large number of courier companies has made the competition stiff. If you are part of this industry, you have to go all out to promote your business in order to succeed.

Here are 5 insider secrets that will help grow your courier business fast.

Target new markets

If you already have a customer base, you should start exploring ways to break into new markets. Analyse your market to discover delivery routes you are not currently targeting and consider how you can cover these areas.

For instance, if you currently cover the delivery of gadgets and technology, you can consider including food items and perishables. But first, find out how you will need to adapt your business to manage these new items. It is vital you have the correct preparations in place before committing to anything.

Invest in a new delivery method to expand your reach

Another way to expand your delivery business is to upgrade the way you deliver items. This may mean buying new equipment or overhauling your current one. For example, if you want to venture into the delivery of food items, you will need a refrigerated van to ensure that deliveries remain fresh until they get to their owners.

You should also consider investing in a larger delivery vehicle so that you can expand your delivery reach. This way, you can cover more area without returning to the depot for a reload. If you have or are upgrading to a van, consider investing in the protection of van insurance. It is important that the assets that support your business are covered in the event of an accident or accidental damage.

Offer value-added services

The strength of your service delivery is important if you want to grow your courier business. Explore different ways to make your brand stand out, such as using custom packaging, going the extra mile, and even coming back if the recipient is not available for collection the first time.

Some of these activities will incur a few extra expenses at your end, but improving your customer service skills will become a worthwhile investment when more online stores start using your services. Like everything else in life, you will probably make mistakes, but how you handle these mistakes will mean a lot to the growth of your business.

Explore online advertising

These days, you must have a website, or you are missing out on a massive potential customer base online. The internet offers affordable ways to advertise your business to the people that matter, and your website is a great tool for achieving this.

Apart from your website, you should also have an active social media presence. With social media, you can narrow down the reach of your message to your target audience so that only people that use and need courier services will see it. So, while you are using the traditional methods of advertising that has worked in the past, explore the opportunities that the internet has to offer.

Be visible

After creating a website or blog for your courier service, the next step is to make your business visible across every free platform and database possible. You can use more traditional forms of marketing like newspaper ads, posters, and radio to get the message out there. Make yourself a well-known name in the courier world, and customers will seek you out when they need you.

Running a courier business takes a lot of hard work, but it’s vital you take steps to adopt an effective growth strategy.

To read more on topics like this, check out the business category.

There are many of us who would love to have the career of someone such as Tatiana Regan, a good friend of mine who makes a living as an Instagram influencer. When we first left college and she told us that this is what she wanted to do there were a few of us who didn’t quite believe that our good friend Tatiana Regan could make it, but she has proved us all wrong. Tatiana has worked incredibly hard to get to where she has and this is how she was able to grow such a popular social media following.

Niche

There is no point in having an Instagram profile which is about every aspect of your life, at least not if you plan to become an influencer like Tatiana. The key here is to do what Tatiana did which is to pick a niche into which you will fall. For example in the case of Tatiana she picked two of her loves, food and travel, and from that moment on everything that was posted on her social media channel was relating to that. If you have a profile which is about your entire life, you will get support but you may struggle to find the loyalty which you’ll find when you have a niche.

Content is King

When Tatiana Regan first got started on Instagram she knew that content would be the single most important part of her work. And so even way back when she had absolutely no followers, or at least no more than friends and family, she would always spend hours on each photo or video which she uploaded. At the time I remember thinking that she was going way too far to produce content, often taking hours to get the perfect post. Tatiana however knew exactly what she was doing and when the followers did begin to arrive, they would go back through this content and engage with it.

Communicating

Tatiana would always spend hours communicating with her followers, thanking them for their interest and their comments and encouraging them to share things with her. To be honest as a friend this used to annoy me a lot because she’d always be glued to her phone. As the follower count continued to increase Tatiana could no longer manage all of the comments on her profile but she would still try her best to answer as many as possible. Tatiana has always understood the idea of community around social media and this is why she was so keen to constantly talk to her followers, or at least as much as she could. When people follow a certain page they want to be included in the conversation and they want to have a direct line with you. If you can engage with followers like Tatiana did then you will grow in popularity and you will have followers who continue to like and share your content.

For more tips from Action Life Media, check out our Blog.

Jeff Lupient wife is a truly inspirational figure and a woman that I feel very lucky to know and lucky to call a friend. I first met Jeff Lupient during our time at Hamline University and it was clear even back then that he would go on to find great success. After experiencing the world of management for over 10 years Jeffrey Lupient eventually set up his own automotive group right here in our home town of Minneapolis-St. Paul Area, Minnesota. Given that we both loved the industry and that we were both from Minneapolis-St. Paul Area, Minnesota, he invited me on board to manage some of the admin side of things. Jeff places high focus on success, much like myself and this is why we have managed to achieve so much, in Jeff’s case however, his highly charged energy and drive for success comes from his super star of a wife, and here is how she supports her successful partner.

Pushing

Jeff’s wife Anne is not someone who will hide in the shadows when it comes to how Jeff manages his business and she is very often the one behind him giving him a push. Anne also hails from Minneapolis-St. Paul Area, Minnesota and around here we don’t accept second best. Jeff’s wife is able to gee him up when it is needed and ensure that he is firing on all cylinders when his head starts to drop.

Decisions

Anne is also involved in a lot of the decisions which are made about the business and although she isn’t necessarily named on the business, she always has insightful and interesting things to share when it comes to making a decision. I often think that this must be brilliant for Jeff, to have an intellectual and forward thinking partner who can help him out.

Responsibilities

Given that Jeff Lupient can’t be home as much as he’d like to his wife takes on a huge amount of responsibility when it comes to looking after the home and their children. The pair could easily pay for a nanny but they both decided that a present parent would be far better. Somehow Anne even finds the time to work as a consultant despite how busy she is with her home life.

Sacrifice

When Jeffrey W. Lupient decided to start this business his wife and he had a conversation about what they wanted to achieve. Knowing that they both couldn’t achieve their dreams right away, Anne decided to put hers on hold until the children were old enough to look after themselves. This act of sacrifice is incredibly noble and it shows just how much she loves and supports her partner in his endeavors. Knowing Jeff as I do, I understand full well that he will repay that debt to her.

What do you think a partner of someone successful should be like?

 

When you are running a consumer business, you always expect the unexpected. A number of problems can arise, and it is vital for you to find ways to resolve things to the best of your abilities. One of the most common scenarios that you can possibly encounter is a customer complaint. What are you going to do to make the customer satisfied at the end of the day?

In reality, customer complaints are unpredictable. Some issues are pretty much easy to handle, but some problems are known to be quite complicated and can trigger the customer to get angry thus negatively affecting the business. That is why everybody in your company needs to know how to handle complaints in a professional manner. Here are some tips on how to get you started.

Just listen

When a frustrated customer approaches you with a series of complaints, it is essential that you let them talk while you listen. It is usual for the customer to vent out their frustrations towards you but do not take it negatively.

Check account history

Proper documentation is essential in every type of business. Investing in a CRM system can help you efficiently manage each customer account making it easier to check for issues and provide real-time solutions. Being organised with company records will benefit not just your existing clients, but it is also for your employees.

Acknowledge the customer

If the customer is expressing their frustration make sure to let them know that you are listening. If you are speaking to them over the phone, short statements such as “I see”, “I understand” or “Go ahead and tell me” are helpful in terms of letting the customer know that you are listening. When taking customer complaints personally be eager to show them your willingness to help by writing down notes and asking probing questions.

Apologise

Whether it is your fault or not it is important to apologise to the customer for making them feel bad. Aside from offering a solution, customers would also like to hear that the other party is sincerely apologetic about the situation. Remember that filing a complaint alone is a very frustrating process that is why every angry customer deserves an apology.

Find a solution right away

Once you are able to get all the necessary information, do the investigation and provide the appropriate resolution. Make sure that you are still using the standard guidelines to ensure that you are giving customers equal treatment.

Do not forget to follow-up

Make sure to get back to the customer to check if the issue is already resolved. Call backs may seem like a small gesture, but it is a way to show customers that you care.

Poor customer service can significantly affect your business in many ways. Stories about lousy experience travel fast, and it can discourage other potential clients from trying out your products and services. That is why all customer complaints must be handled quickly and efficiently before they escalate to a higher level.

Image: https://cdn.pixabay.com/photo/2017/07/25/09/39/call-center-2537390__340.jpg

 

If you just fired another receptionist for continuing to show up late for work over and over again, it is time to look into another option. Have you ever considered a live answering receptionist service instead? Maybe you assume that it could never work, not having an actual receptionist come to the office every day. But there are some major advantages to a professional receptionist service, so don’t knock it til you’ve tried it.

Services are provided 24/7

With a normal answering service utilizing an in-person receptionist, business hours are only in session for 9 hours of the day. With a receptionist service, your business can accept calls 24/7 without ever needing to send someone to voicemail. This is true even when the office is closed, setting you apart from your competitors whose phones redirect to voicemail after 5PM.

There is no hiring, training, or firing involved

You won’t need to accept applications for a receptionist or invest time and money into training that person. Instead, you just need to call your local live answering agency and you will be assigned with someone who has been thoroughly trained already. Of course there will be a briefing period for this individual to learn the ins and outs of the company, but this should not take long. If you decide that it’s not for you, simply call the agency to discontinue the service.

It will save money in the long run

Keeping an in-house receptionist on your payroll is actually more costly than outsourcing. Not only will you be required to pay your receptionist a salary, but you also need to provide health benefits, office supplies, vacation time, and an office space.

You don’t have to worry about sick days or vacation weeks

When the office receptionist takes a sick day or heads to Bermuda for her 2-week vacay, the entire office seems to fall apart. Someone from another department can be assigned to the phones, but who will cover that person’s position? When you hire a live answering service you never have to worry about this.

There will be several call representatives who can handle the job, so if one rep is not available another one will just fill in for the day. The same goes for vacation time; when it comes time for your regular virtual receptionist to take her yearly vacation, you won’t be responsible in any way to find a replacement.

There will be more time to focus on business growth

When you are not concerned with answering the phones or receiving reports from your in-house receptionist, you will have more time to focus on the overall business. Your main goal is to grow your business, and with a virtual receptionist you can do that.

It will impress your potential customers

When a client calls and is directed to a professional virtual receptionist, your company appears to be well-established and more “corporate”. Even if you are running a small family-owned business, a call service will give the appearance of extreme success. This is something that a lot of potential customers gravitate towards.

 

Investing in the services of a search engine optimization agency is proven to be one of the top methods for growing your business. The results probably won’t come about instantly, but you will definitely see some positive change with time. Getting started is the hardest part, but luckily there are plenty of experts available to help you out. Here’s what they have to say about getting started on SEO the right way.

Step 1: Analyze EVERYTHING

Before you can set goals, you have to understand what is going on with your website and the current state it is in. This can be done by using analysis tools that will provide you with every piece of vital data you might need. There are 3 main categories of data that you should focus on during the analysis phase:

• Website analysis – Start doing keyword research, look into your coding vs. text ratios, etc.
• Initial keyword nomination – Think about what you yourself would type into the search engine if you were looking for a company like yours. You can even ask your existing customers about this.
• Competitive analysis – Look into your competitors. Closely examine their websites and the keywords that they use throughout it.

Step 2: Keyword Research and Optimization

We’ve already brushed on keyword analysis, but the next stage is to delve even deeper into researching your keywords and phrases. You can do this in several ways, the first being to utilize Google suggest. When you type in a keyword relevant to your company, what other suggestions appear below? These should be utilized as keywords since they are suggested by Google based on what people are searching for.

Once you’ve researched what they are and compiled a list, the next step is to optimize your site with them. So how are keywords optimized? This is done by placing them throughout your site, but in a natural way. Don’t just plug in keywords wherever possible – the site will look unnatural and it will read as if you are trying too hard. Everything on your site needs to flow naturally, including the placement of your keywords.

Step 3: Start Submitting Your Content

This is the fun part. The next step is where you can actually start to get creative and provide your audience with valuable information. It is time to start adding more content to your website, as well as to other sites filling the internet. First, focus on your own site’s content. If you don’t already have a blog section, now is the time to create one.

Once you have filled your own site with interesting content that provides some sort of value, you can focus on other aspects of the internet. The practice of “link building” is when your website gains more authority on a search engine. This happens by increasing the number of links to your site found throughout the world wide web. You’ll have to pay for each link, but this practice is extremely effective in improving rankings.

For more business tips from Action Life Media, check this out on our category page!

Trade show booth displays offer businesses a special chance to showcase their goodies and also have fun. They get to cut through online interactions, and traditional venues to leave a lasting impression on customers and other businesses. However, to succeed at a trade show, you need to equip yourself with the right supplies. At your next show, bring the following items to ensure you capture as much attention as possible from the attendees.

1. Signage

When preparing for your trade show, ensure you have many signs in form of banners, posters, etcetera that can be easily seen by attendees from multiple angles. You should try to draw attention to your trade show display in a visible and classy way.

2. Proper Presentation Media

Signs capture the attention of people and the best presentation media helps to maintain it. When putting up your trade show display, ensure that you have some sort of interesting presentation media. Using slideshow presentations, engaging short video clips, and some presentations accompanied with visual aids will keep your potential clients engaged and interested.

3. Business Cards

Passing out your business cards will help customers to remember your company and engage with you in the long-run. Keep the cards to a standard, pocket-fitting size. It might not be a smart move to use bookmarks or heavy postcards as these oddly-shaped stationary items are highly likely to be thrown away.

4. Giveaways

Who doesn’t love to get free stuff? Prior to your trade show event. Reach out to a company that produces amazing customized gifts like t-shirts, mugs, tote bags, bottles, etc. and emblazon a bunch of them with your brand’s logo and color scheme. Given that your giveaway is great, it will lure visitors to your booth at the show and you will get a chance to introduce them to your actual goods or services.

5. Organizers

You want to make a good impression on visitors who come to your booth; therefore don’t waste your display’s potential by being poorly organized. Get good stands for putting your business cards, boxes for giveaways, and always organize items properly on your display table. Trade show chaos can overwhelm your exhibit and turn your trade booth into an unattractive pig sty.

6. Box of Useful Supplies

Duct tape may not be able to fix all sorts of problems; therefore bring with you some sort of MacGyver kit that includes pens, rubber bands, scissors, a stapler and pins, paper clips, thread, tape, zip ties, and so on to help keep all your banners and posters in good condition, table tarps connected, and displays from falling apart. Even if you think you may not need those items, carry them. You never know when emergencies might arise.

7. Proper Wiring Equipment

Given that your trade show display majors on technology, carry the necessary wiring equipment like extension cords and power strips. You do not want your battery to run out of power and the outlets are just a foot away where your charger cannot reach. Maybe you will not need to use your extension cord or power strip, but you can loan them out to another exhibitor at the show and thus make a new ally.

8. Refreshments

Trade shows can require you to use a lot of energy. Amidst all the activities, you need to maintain focus and stay hydrated. Carry with you nutritious snacks and water to maintain your energy, in case you will not be able to visit the refreshment stand. If you can, bring some extra bottles of water to give to potential visitors.

Looking for custom trade show displays? ExpoMarketing has been in the trade show business for many years and they make top-notch designs for exhibitors in the US. Call them today for more details.

To read more on topics like this, check out the business category.

Webcam modeling can offer incredible rewards to women who are serious and are involved in this activity daily. The average earnings of a webcam model amount to nearly $4,000 each month, but if you work hard to achieve your objectives, you can reach up to $10,000 per month.

This is the main reason why more and more young women choose this activity today, but only a few of them actually know what it takes to be a successful webcam model and enjoy the financial benefits they dream of. If you want to enter online modeling or are already a model, but feel like you need a new start, below you will discover 5 efficient tricks that will help you earn a lot more money from this activity.

Offer diversity

Your admirers have various preferences and want to experiment with new things on a regular basis, so if you want to enjoy high earnings, you will need interesting outfits and different decors and room settings. If you have the exact same attitude, outfit or makeup each day, your fans will end up getting bored and will look for other webcam models.

In order to have all these things, choose to be part of a prestigious studio’s modeling team. For example, Studio 20 is renowned for the luxurious decors and the excellent working conditions it offers.

Work passionately, but don’t forget to have some fun

Although many people believe that all a webcam model has to do in order to earn money is to take her clothes off, the reality is completely different. To make it as a webcam model, you must prove you are ambitious, dedicated and ready to learn. Your silhouette is important, but your personality is essential because this activity is based on conversations and constant communication.

Every time you go online, you must create a nice and relaxing environment, in which the members can feel safe and comfortable to share any secret in their life. If someone asks you to do or say something that takes you out of your comfort zone, you can politely refuse and steer the conversation to a topic you are both comfortable with.

Be unique for your fans

Some people have special skills or talents, such as dancing, video games, role-playing, singing or certain sports. To be different from all the other models, find out more about your fans and figure out a way to bring some of their interests into your performances. This will make you unique in their eyes, thus building a strong connection and captivating the attention of other people.

Spend more time online

A lot of girls that take up online modeling choose to work from home, and the earnings are not fantastic at all. Why is that? Because they have the tendency to regard webcam modeling superficially and don’t establish a working schedule.

From this point of view, it’s best to work for a studio, because there you will set up a schedule which you will have to respect. This way, you’ll treat webcam modeling like any other job and maybe actually build a successful career. Also, if your fans get used to certain hours, you will have the opportunity to enjoy their fidelity.

Be active on social media

We live in a digital era, so you should take full advantage of this fact. Use social media platforms such as Twitter, Facebook or Instagram to promote your site and personal brand. Inform your fans about your shows and don’t forget to post some cute or hot pics that can trigger their curiosity. The more you post, the more members you will engage, bringing you higher earnings each month.

Join the discussion on this topic with action life media by visiting our contact page.

Digital marketing is the most commonly used tool nowadays to promote products and businesses. There are many reasons why this is the case, such as accessibility and ease of use, as well as reaching a wider range of people. Since almost everyone is on the web and has access to social media pages, are printed marketing materials still doing their job and is it even worth investing in them?

Consumers still trust printed ads

Not everything has gone online and, believe it or not, most consumers trust printed marketing materials more than digital ones. Even though we’re all on the web, many people still prefer a pull up banner, flyers, posters, brochures, and invitations, rather than online ads. One reason is many email marketing materials are associated with viruses, spam and malware, to name a few.

Print subscriptions still exist

Many publications have gone digital, and a lot of magazines, newspapers, and printed advertisements are now done online. Even though digital materials dominate printed ads, not too many people are willing to shell out money for online subscriptions. They find it an unnecessary expense and would instead buy a magazine or newspaper when they feel like it.

Printed materials are easy to read

Nothing beats holding an actual book. Most people still prefer to have a physical book in their hands than read a novel straight out of an ePub reader. A physical text is easier on the eyes and much more comfortable to read compared to staring at a digital screen for hours.

Websites can have a lot going on, and it’s one of the reasons why customers still prefer printed ads. The latter is easier to read and navigate, while the former is too distracting and makes it more challenging to find the vital information that they’re after.

Memory retention is more effective

It’s easier to remember something when you read it straight from a piece of paper than seeing it somewhere online. In fact, there’s a British study showing students doing better in their assessments when they use paper notes and books.

This goes the same for marketing materials. Customers can recall information better when they read something from a brochure, poster, or banner. It creates a more lasting impression and will be easier to remember. Besides, most webpages are only full of pop up ads and irrelevant information, which pushes viewers to skim through and miss the critical details they need to know.

Tangible material is better

Many consumers still prefer tangible reading materials over digital ones. A good example would be physical greeting cards, which people choose over e-cards. Nothing beats receiving a letter in the post because it feels more personal and touching.

Even though we already live in the digital age, printed materials won’t be obsolete anytime soon. So, if you’re thinking of your next marketing strategy, don’t forget that investing in brochures, banners, and printed ads will help you with your sales; there’s no doubt about it!

Image: https://pixabay.com/photos/banner-street-light-city-438053/