Are you looking for ways to research companies and the people behind them? Knowing more about the people who run a company can help you make more informed decisions about potential investments, partnerships, and even job opportunities.
The last thing you want to do is join a company that doesn’t align with your values and goals, or worse, one that is unethical.
In this article, we discuss 4 tips to help you research a company and the people behind it so that you can make an informed decision.
1. Start with the Company’s Website
When researching a company and its people, the most logical place to start is with the company’s website. It may sound simple, but several tips help ensure your research yields accurate and up-to-date information.
First, review the organization’s basic information, such as its mission statement, organizational structure, and contact information. This will provide a critical foundation for further research into the people behind the business.
Also, look for detailed profiles of leadership team members on their websites. They often include biographies outlining each individual’s expertise, experience, or background that can be useful in understanding how they fit within the organization.
And finally, many companies have blogs or newsletters which can provide insight into current events or trends impacting them.
2. Access Online Databases
Database subscription services offer many features, including access to detailed directories with contact information on thousands of companies and individuals worldwide.
Also, users can access financial data such as balance sheets and income statements that give a broader understanding of the company’s financial standing.
An excellent example of a database subscription service is Crunchbase. Crunchbase is a search engine that indexes data from more than 2 million companies and organizations. You can find profiles of all the company directors, key employees, and financial data on every company in the Crunchbase database.
3. Use Professional Networking Sites
Another effective way to gather information about a company and its stakeholders is via networking platforms. These platforms let you connect with people who work for, have knowledge of, or are related to the company.
LinkedIn is perhaps the most well-known professional networking site and allows its users to search for specific company profiles and individual connections related to them.
This platform lets you look up details about a company’s size, job openings, contact information, and more. It also provides access to individual profiles to learn about their background, experience, and education.
Other popular professional networking sites include but are not limited to, AngelList, Facebook groups, and MeetUp.
4. Analyze Financial Reports & SEC Filings
Financial reports and SEC filings may be of great interest depending on what kind of dealings you intend to have with the company. Financial reports can provide a snapshot of a company’s performance over a certain period and can be used to assess the health of the business.
SEC filings, meanwhile, provide detailed information about a company’s financial health, ownership, and management. This information can help you make an informed decision about whether or not to invest in the company.
Researching companies and the people behind them is very useful in helping you make informed decisions, whether evaluating a potential job opportunity or deciding who to do business with. With the right tools and resources, you can increase your chances of success by thoroughly investigating a company.