The explosive growth of the internet and all related digital technologies has reversed almost every element of human action. This of course also applies to the way we plan, order, and experience travel. Tourists have gained access to a wealth of information and, for the most part, provided substance for their holidays and trips. Consumers orient themselves through different channels – online and offline – and are very guided by the experiences of the people around them and the findings shared by other travelers through the review site. The result of this is that travel organizations no longer lead. The revolution by the Internet has also penetrated different fields, for example is the world of online gambling. By accessing sites such as onlinecasinodeutschland.com.de, everyone can play gambling without having to leave their comfortable home.
Therefore, focusing on customers and responding to their changing orientation processes must be the main agenda of every travel organization. Driven by digital disruptions from new entrants such as Airbnb, the possibility of new technology and big data, the travel industry is at an important crossroads.
1. A growing journey with the internet
The evolution of the internet can roughly be divided into three phases, each of which has an impact on travel:
* Web information: compare and compile your own trip with a focus on price differentiation.
– Winner: Booking.com
– Tactics: competing prices
* Social web: terms such as living with locals, vacations, social trust systems and reputation management determine the orientation and order process here.
– Winner: Airbnb
– Tactics: compete in price and convenience
– Web everything: Data-based personal assistant like Siri, demo
* Virtual reality, and interactive experience (smart space, keys, keys, etc.)
– Winner: unknown
– Tactics: compete in experience and comfort
2. Technology has an impact on every phase of the journey
Travel retailers are one of the leaders in the application of technological trends and digital possibilities. Paying with a smartphone and on purpose via a smartphone is provided with information about flight times and events in the area just a few examples. The use of new technology must primarily contribute to creating a stress-free experience for travelers.
The social, mobile and internet combination changes the door experience. Technology has an impact on all phases of doordoor experience: Prepping-To-Go, On-The-Way, On-The-Ground. Three big trends driven by technology will be added in the next five years.
3) Internet of Things (IoT) driven experiences:
The combination of wearables (identification bands such as Nymi) and mobile apps will together be leading in the development of “connected payment”. Many touch points for payments are being added via the Internet of Things, for example via NFC tags. The goal is clear: higher conversion optimization by making payment accessible and faster.
Furthermore, the IoT means a streamlined experience on location. Checking in and paying with smartphone or wearable and thus also closing your room. The first examples of this can already be seen on the Hong Kong Peninsula. There, guests can use a tablet to control the light, the curtains, the temperature and the television, order a dinner, make spa reservations and plan day trips. Another example comes from Disney.
To read more on topics like this, check out the technology category.