The average American spends more than an hour and a half on the computer each day. Some spend as much as 14 hours on the computer. That kind of time investment can make it a real pain when something goes wrong.

If you’ve got computer issues, you want it fixed fast. You don’t want to take it to a technician if you don’t have to, especially if it’s a desktop and not a laptop. Fixing a computer takes time, and you may not have that.

We’ve compiled some of the most common computer problems out there and some basic fixes you can try.

Computer Problems With Printing

Printers often struggle to communicate with PCs. Almost everyone who owns both a computer and a printer has had to troubleshoot them at least once, and unfortunately, a lot of different issues can pop up. Business computers, which deal with a lot of printing, can run into printer problems all the time.

Try these solutions first.

Check the printer’s drivers, ink reservoir, and paper tray. Sometimes paper can get misaligned, ink can run out, and software can get out of date.

Failing that, try turning both the computer and the printer off and on again. Sometimes rebooting helps.

As a last resort, try clicking on the printer’s status icon in the system tray. This will show you if something’s wrong with its queue.

Computer Making Strange Noises

A computer making strange noises often has an issue in the case. GPU and CPU fans both can fail or accumulate gunk, leading to persistent whining from the fan.

Sometimes you can address this by spraying the fans with compressed air. Make sure the computer is off before spraying it. This can even speed up your computer by allowing your parts to run more effectively.

If this doesn’t help, it might be the hard drive making noises. This should serve as a warning to back up your files, as a noisy hard drive sometimes indicates impending failure.

Black Screen

If your computer and monitor are both on but not displaying anything, you should start by checking your connections. Sometimes a wire just gets knocked loose and needs to be put back in place. Try unplugging everything and plugging it back in, if nothing seems to be working.

If all that fails, you may have a broken computer. At that point, you can either try switching to a different type of connection or take it to a professional.

Wireless Connection Drops

Wireless connections dropping sometimes happens because Windows has a power-saving feature that turns off your wireless interface card. You’ll have to turn this feature off to check if that’s the culprit.

From your computer’s Power Options, go to Advanced Settings. Under the Wireless Adaptor Settings category, you should have an option for Power Saving Mode. Set this to Maximum Performance.

Skip the Squad

The next time you’re worried about computer problems, try these simple troubleshooting tips and avoid a potentially expensive repair. Whether you’re dealing with powerful business computers or your home PC, you should know how to perform at least basic checks.

If you want to learn more about how to take care of your gear, look at our technology section. We’ve got information on all the latest gadgets.

The presence of the pandemic has brought many changes to our world. One of the significant ways it has affected us is how we handle money and transactions.

Contactless payment technology has surged in the last 2 years, and for good reason: being able to make swift transactions that are not only convenient for our fast-paced world but also the exchange of germs and viruses can be minimized.

So, how exactly does the contactless payment method work? And what new forms of this technology are being made available. Keep reading to find out more.

How Does Contactless Payment Work?

Contactless cards, and the like, use a type of technology called radio-frequency identification, (or RFID). This technology comprises two components: the tag (cards, smartphones, etc.) and the reader (payment terminal). RFID tags can store a surprising amount of encrypted data that is communicated to readers through radio waves.

Each transaction is given a unique serial number that can be traced by the cardholder’s bank. This number functions as a virtual substitute for the actual card number. Therefore this technology is far more secure than the magnetic stips of old.

Safe to say, contactless cards are more secure than the traditional method of dialing your PIN into a keypad.

Types of Contactless Payment Technology

Thanks to the versatility of this technology, contactless payment currently comes in various forms. There is the physical credit or debit card with RFID technology.

Also available is a concept called a Mobile Wallet. This is usually thanks to an app like Google Pay or the ones available at https://bentoforbusiness.com/features/virtual-debit-cards/. These programs transform your smartphone into a virtual debit card, for instance.

Gadgets like smartwatches also have the ability to serve as tags for contactless payments. The mind boggles at what could be next technologically!

What Are the Benefits?

Besides the increased security that contactless technology has over previous payment methods, the ease of use and time factors are not to be overlooked. The world continues to warm to this form of technology in areas like public transport and parking. The time saved in handling cash and time spent in long queues need not be a concern of yours.

For business owners, this kind of technology is ideal for making purchases. For instance, sending employees to make purchases without the need to share sensitive information with them may also be an advantage.

The Future of Transactions?

In the age of the NFT and cryptocurrency, one thing is clear: the way we see money and transactions are evolving. The contactless payment method appears to be here to stay in some form or other. Knowing how this technology works brings its users peace of mind. It also highlights the inevitability of becoming part of our daily life sooner than we think.

Still not convinced? Why not stick with our site and do more research on the world of business and finance? Research and education are the keys to a secure financial future.

 

Did you know that Instagram sees over one billion active monthly users and 500 million daily Instagram Stories?

As a business owner, you know that creating quality content is essential to gaining and keeping customers. But what does it take to make your content stand out on social media?

If you’re active on Instagram, you’ve probably noticed the increasing popularity of Instagram Reels. Reels are short, fun videos that users can create and share on the platform. And they’re an excellent way to grab attention and show off your brand personality.

Check out these Instagram reels tutorial tips to learn how to make Instagram reels that grow your brand:

Keep It Short and Sweet

When it comes to social media, we all know that content is key. Whether you’re posting a photo on Instagram or tweeting a witty remark, the quality of your content will determine how successful your post will be.

That’s why it’s important to remember that the same principles apply to Reels. To capture your audience’s attention, your Instagram Reels length should be concise and to the point.

No one wants to watch a long, drawn-out video when they’re scrolling through their feed.

Instead, focus on delivering your message clearly and concisely. Keep your Reels under 30 seconds for the best results. By following this simple rule, you’ll be sure to capture your audience’s attention and deliver a reel that packs a punch.

Use Engaging Visuals

If you’re looking to capture users’ attention on social media, then you need to make sure your Reels are visually appealing. Bright colors, fun fonts, and interesting graphics are all great ways to make your videos pop.

And don’t forget to use relevant hashtags and @mentions to reach a wider audience. With a little effort, you can ensure that your Reels are hard to scroll past.

Add a Touch of Humor

As an experienced videographer knows, one of the most important aspects of reel-making is injecting a sense of fun and personality into the final product. After all, reels are all about entertainment.

So if your videos are dry or overly serious, viewers are likely to click away quickly. Luckily, there are a few easy ways to inject a bit of humor into your work. For example, you could add some funny outtakes from filming or include a light-hearted voiceover.

Alternatively, you could use humor to contrast with more serious topics. For instance, if you’re discussing a difficult issue, adding a few jokes can help to lighten the mood and keep viewers engaged.

Ultimately, adding a bit of humor to your videos is a great way to connect with viewers and make your brand more relatable. So don’t be afraid to have a little fun with your reel-making!

Highlight Your Products or Services

An Instagram Reel size is small. You only have a few seconds to grab people’s attention on social media, so it’s important to make sure you’re promoting your products or services in the most effective way possible. One great way to do this is through Reels.

Reels are short-form video feature on Instagram that allows you to be creative and share engaging content with your followers.

You can use Reels to give people a behind-the-scenes look at your business, show off your products or services in action, or even just share some fun and interesting facts about what you do.

No matter what approach you take, including Reels as part of your social media strategy is a great way to promote your business and get people interested in what you have to offer.

Use Relevant Hashtags

Reels is a relatively new feature on Instagram, but it’s quickly become one of the most popular ways to share content. And one of the best ways to get more views on your Reels is to use relevant hashtags.

Hashtags help to categorize your content and make it more discoverable. And when you use popular, trending hashtags, you’re more likely to reach a wider audience. But it’s important to use hashtags that are specific to your niche or industry.

This way, you’ll reach people who are interested in your content and more likely to engage with it. So if you’re looking to reach a larger audience on Reels, be sure to use relevant, industry-specific hashtags.

Promote Your Reels

While you may think of Instagram Reels as being primarily for entertainment, they can be a great tool for promoting your business. By sharing Reels on your website or blog, you can give potential customers a taste of what your business is all about.

You can also share Reels in your Instagram Stories or on your business page, providing another way for people to discover your products or services.

And because Reels are easy to create and share, you can quickly and easily promote your business to a wide audience.

You can promote your reels for likes, but automatic likes will help you grow much faster.

Analyze Your Results

After you’ve put in the hard work of creating engaging Reels, it’s important to track their performance so you can see what’s working and what needs improvement. The number of views, likes, and comments are all good indicators of how your Reel is being received.

If you see a decrease in any of these metrics, it may be time to make some changes. Try experimenting with different types of content or vary the length of your Reels to see what gets the best response.

With a little trial and error, you’ll be able to create Reels that get noticed and get results.

How to Make Instagram Reels

Now you know how to make Instagram Reels. While there are many ways to create successful social media content, following the tips we’ve outlined in this guide will give you a strong foundation for creating Instagram reels that stand out from the crowd.

If you want more information on how to make your social media marketing strategy successful, be sure to check out our blog for more articles like this one. Thanks for reading!

Did you know that the global vehicle tracking market was worth $17.64 billion in 2020 and is projected to expand at a 13.3% compound annual growth rate from 2021 to 2028?

According to Grand View Research, different factors contribute to the expected market growth. They include the need for better operational efficiency, profitability, and productivity.

These are the sorts of things to consider if your business has a fleet of vehicles. Are you interested in learning more about the benefits of GPS fleet tracking?

Here’s a look at 5 major benefits of tracking your fleet with GPS technology.

1. Lessen Operating Costs

If you’re a fleet manager, you’ll want to investigate ways to reduce operating costs — and GSP technology is one such option. It’ll help you reduce vehicle repair costs, fuel costs, and insurance costs.

You’ll gain insight into how the vehicles are being used and will then be able to implement any needed changes to substantially lower operating expenses.

2. Learn About Vehicle Fleet Usage

When using a tracking system, you can find out about the location of the vehicles in your fleet, idle time, car speed, stops, and inappropriate use. The level of information you get will all you to get more out of your vehicles.

You can set up the system to get notifications in real-time that allow you to make decisions in real-time.

Your staff will be more accountable and less likely to be about their own business while on duty.

3. Prevent Vehicle Theft

For every 100,000 people, 246 vehicles were stolen in 2020. That was the most substantial rate of vehicle theft since 2009. If any vehicles in your fleet get stolen, that will lead to downtime that you can’t afford.

You may never get a stolen vehicle back again if there’s no GPS system. So, it does make sense for a fleet manager to use GPS tracking technology. There’s a better possibility that any stolen vehicle will be found and returned to you.

A company like equipmentshare.com provides GPS tracking technology you’ll want to explore. It might be just what your company needs for fleet vehicles.

4. Better Productivity

GPS tracking makes fleet management easier. You’ll know where all your vehicles are at any time of the day. So, you’ll be able to assign specific drivers to different locations.

Your staff will be more productive if your vehicles are equipped with GPS tracking technology. If there’s a driver in close proximity to a customer, you’ll know it. You’ll be able to dispatch the driver closest to the client in question.

5. Meet Customer Expectations

If you use GPS tracking to manage fleets, you’ll be able to provide accurate information to your customers. They’ll want reliable delivery times, and you’ll be able to deliver accurate tracking information in real-time.

GPS Fleet Tracking is a Must if You Have a Fleet

If your company has a fleet of vehicles, then GPS fleet tracking is worth considering. The benefits will likely outweigh the cost.

Are you interested in reading other articles about technology, business, finance, and more? Be sure to check out more content on our website.

Computers are impossible to escape from these days. If you’re running a business, you almost certainly rely on digital systems. According to statistics, around 77% of jobs now require a computer.

This reliance on digital technology means most businesses have an IT support system. IT support is always a difficult decision for businesses as you need to balance cost with performance.

So what are some of the factors that affect the average cost of IT support for your company? This article lists 4 of the most essential elements.

1. Internal or External

One of the most significant factors in determining your IT support rate is whether the company is internal or external. Hiring an internal team is usually the most expensive option as you’ll need to pay those employees a wage and give them all the tools they need.

On the other hand, your costs are somewhat lower when you hire an external team. The downside is that an external team will have multiple other clients.

2. Setup Costs

Another factor to consider with the cost of IT support for small businesses is the setup costs. All kinds of IT systems will need to be set up before they’re operational. For example, you might want to implement a support ticket system through an external company.

Any company you hire will need to set up the technology first. In some cases, this might take several days of labor. The more complex the system you want to implement, the more the setup will cost.

3. Data Storage

Data storage costs money, and the more data you store, the more it costs. Whether you’re storing data internally or externally, you’ll need to pay for storage space.

If you want to practice good data security, you’ll need to have multiple copies of everything. This can quickly push up your costs if you have a lot of data to work with.

You should resist the urge to cut corners in this area, as data loss can be devastating.

4. Local vs. Overseas

Remote assistance technology means you don’t even need to be in the same country as your IT consulting company. This means you can save a lot of money by outsourcing your IT to a cheaper country.

While overseas support might be cheaper, it can introduce issues like time zones. Some IT problems will also involve physical hardware. An overseas team may struggle to investigate those kinds of issues.

Now You Know the Cost of IT Support

There are certainly many ways you can cut the cost of IT support if you want to save money. With that said, your company relies on your IT systems to operate. You shouldn’t cut the costs so much that you don’t have an IT company you can depend on to keep you up and running.

If you want to learn more about some other technology-related topics, check out the rest of our blog posts.

Is your construction company still using emails, spreadsheets, and calls to stay on top of a construction project? Is communication more challenging as messages get lost in the process?

Are you spending hours looking for documents related to your current project? If the answer to all the above questions is yes, we have the perfect solution for you; it’s time to integrate contractor software into your business.

According to a 2020 study, nearly half of contractors are still using spreadsheets to manage construction projects. About 14% use these files to collect data, while 27% use them for scheduling.

Unfortunately, this means that 21st-century construction workers are still using ’80s technology. Hence, they’re missing some key benefits by not using contractor software.

There are plenty of reasons to make the switch. Read on to learn more about why contractor software is so essential and how it can help your business grow.

Risk Management

Any seasoned construction contractor knows that managing risk is a crucial part of the job. And while there are many ways to do this, one of the most important is to have good construction software in place.

You can use the construction software to track all the important details of your projects. These details include the budget, construction schedule, and weather conditions.

Having this information at your fingertips helps you anticipate risks and react accordingly.

For example, if you know that a project is behind schedule, you can take steps to speed things up. Or, if the weather is going to be bad, you can reschedule construction for another day.

This way, you can easily see where things are going wrong and make changes before it’s too late.

It Saves You Time and Money

Have you heard of the term “time is money?” Well, it’s especially true in the construction industry. If you’re not careful, construction projects can quickly spiral out of control time-wise and budget-wise.

This is where good contractor software comes in handy. If you’re not using one, there is a good chance you’re wasting time and money needlessly.

Construction software such as Costcertified can help you manage construction project costs from start to finish. This includes all the crucial details, such as the budget and material costs.

It also helps you quickly create accurate quotations for potential clients. This helps you avoid going over the budget and keeps the construction project on track.

It also saves you time by allowing you to manage construction projects remotely.

You can access the software from any device, which means you can manage construction projects from anywhere. Check out this article on how you can benefit from using Costcertified.

Managing Clients

Dealing with clients can be a construction project in itself. Fortunately, most construction software often comes with handy features like a client management system.

The feature can be a lifesaver when keeping track of construction contracts and invoices. Hence, it makes it easy to stay on top of things.

Additionally, a client management system can help you keep track of construction leads. This allows you to follow up with potential customers and turn them into paying clients.

Easy Accessibility

When handling a construction project, there are a lot of files, documents, videos, images, and emails generated in the process. If all your documents are physically stored in the office, accessing specific files and old communications related to your current project can be challenging.

You may need access to the budget, client communication, and purchase orders while on the construction site. A contractor software with a centralized system gives you and your team easy accessibility to all project-related files from anywhere, at any time.

This is especially helpful for construction managers who are often out of the office and need to be able to access files quickly and easily.

Besides, easy accessibility also allows you to easily share documents with clients and other stakeholders. For example, if a client asks for the construction schedule, you can easily pull it up on the software and share it with them in just a few seconds.

This level of transparency and accessibility is essential for building trust with clients.

Improved Efficiency

Working with contractor software means you can manage your jobs more efficiently. You can use the software to track progress, set deadlines, and assign tasks.

In addition, the software can also act as your digital assistant by sending reminders and keeping you organized. As a result, you’ll be able to get more work done in less time, which will improve your overall efficiency.

Improves Communication

Managing jobs during a construction project can be a nightmare. But with the help of a digital assistant, it can be much easier.

One of the biggest challenges most construction companies face today is streamlining communication between the people in the office and the field. However, good contractor software will improve communication between you and your team.

Poor communication often results in delayed and even canceled projects. It’s also quite easy to go over the budget if you and your team aren’t on the same page.

But with construction software, managers can communicate with the team seamlessly. This helps keep everyone updated on the progress of the project.

This level of transparency keeps everyone involved in the project in sync. Hence, you can complete the project on time without unnecessary delays.

Additionally, the team on the field can use the built-in chat feature on the software to communicate any issues they face. This way, the project manager can offer them guidance from the comfort of the office.

Invest in a Good Contractor Software Now

As you can see, there are many great benefits of using contractor software. The software makes it quite easy to manage construction projects. It also improves communication and increases efficiency.

If you’re looking for a way to streamline your construction business, investing in the right contractor software is a no-brainer. With the help of the software, you’ll be able to take your business to the next level.

For more technology and construction-related content, check out other posts on our website.

More and more garbage lands up in the ocean than in any other natural environment in the world. Our global garbage crisis starts with the 14 million tons of plastic in the ocean!

Overconsumption and the inability to recycle this waste means the world is now facing a global crisis that needs solving. Without solving this crisis, the world and our abundant ocean life will cease to exist in no time.

As we continue to stand up to the global garbage crisis, more companies are using innovative waste solutions and technologies to combat the crisis. Read on below and find out about some of these solutions.

3D Printing

3D printing has become hugely popular over the last while, so popular in fact, that construction companies have started to use the technology to build everything from homes to schools.

What makes 3D printing a good waste management solution is that the plastic used can be from raw materials that have gone through recycling. The plastic sourced is environmentally friendly and long-lasting, making it the perfect substitute.

Roads From Plastic

There could come a day when all our roads are plastic. All of the plastic made will be from recycled material, which is clogging up our streams and landfills. The plastic will be generated into module-like blocks that are fitted together like pieces of a puzzle.

Plastic isn’t biodegradable so the roads will be resilient and can last for many years without wearing away. The roads will also be hollow and can absorb any floodwaters that land up on top of conventional roads.

Build With Glass

Yes, glass is recyclable but a lot of it remains on landfill sites, unused, waiting to degrade back into the earth. This is a problem as it only happens after a million years.

Glass waste is recyclable and reusable, without needing to remelt it and with not much water. This makes glass a highly efficient material that can be recycled cheaply. A further advantage is that different types of glass can be recycled together forming polymeric glass, once again reducing energy consumption.

Waste Solutions Can Mean Junk Into Energy

Believe it or not but household trash can be burnt to produce electricity and power homes. In fact, Sweden had got so good at the process that at one point they nearly ran out of trash to burn, and much of their power grid comes off trash burning.

Using landfill sites that are stinking up the earth and turning them into electricity for the world is one of the most effective innovations out there today. Each home should have a smart bin to sort out its waste and make this process easier.

Save Future Generations

In order for future generations not to suffer, the world needs to act now and implement effective long-term waste solutions that only benefit the environment and reverse all the damage that has already occurred.

Are you a big nerd for anything technological? Looking for further solutions to make your life easier? Head on over to our technology page and get your fill of technology news and developments.

 

The global mobile phone insurance market could be worth a staggering USD 59.97 billion by 2028, highlighting how worried consumers are about damaging their devices. But, rather than relying on an insurance company to repair or replace your phone, it would be better not to damage it in the first place, and you can easily learn how to make a phone case to protect your prized possession.

Although you may be worried about making a mistake that leaves your phone vulnerable, you can follow some simple tips to create a high-quality silicone DIY phone case that is robust and durable.

Keep reading to learn more.

Gather Your Materials Together

If you’re going to make the best phone case, you need to prepare properly and gather all your materials in one place. You’ll need around tablespoons of cornstarch, 2-3 tablespoons of liquid silicone, 5 or 10 drops of liquid dye, a rolling pin, a mixing bowl, and plastic gloves. You should also obtain a craft blade and sandpaper.

Set these materials up in a well-ventilated area, and you’re ready to begin.

Mix the Cornstarch and Silicone

While wearing plastic gloves, add the cornstarch and silicone to a bowl and mix them together. Next, put in some liquid dye, and you can choose your favorite color to make your phone case look fantastic.

Create a Dough

Knead your mixture to create a dough, and this could take around twenty minutes to achieve. While your dough might still be soft, it should not be powdery. If there is powder present, you need to keep kneading for a while longer.

Wrap Your Phone With the Dough

You can now place your phone on your dough sheet and use a spatula to ensure the mixture covers the sides of your device. If there are any creases, you can straighten these out to make your phone case smoother.

If you’re finding this step difficult and are worried your phone won’t be properly protected, you may prefer to buy an affordable yet robust case such as this Galaxy S22 cover.

Let Your Phone Case Dry

Depending on the type of silicone, it can take as little as two hours or as much as twenty-four hours for your cover to dry. When the case is solid, and you can’t make a dent in the surface, remove your phone from the cover and trim off any rough edges.

This is also the time to finish your case by cutting out holes for the charger and headphones ports and to use sandpaper to smooth the surface of your phone cover.

Now You Know How to Make a Phone Case At Home

Learning how to make a phone case can be fun and relatively straightforward. It’s important to prepare your materials in advance and to take care when wrapping your phone. You should also be patient and be sure your phone case has dried properly before use.

This can give you confidence your phone will be protected by a robust and aesthetically-pleasing case.

For more helpful posts, check out our Technology articles before you go.

 

A generator is a significant investment for homeowners, providing power and ensuring your family’s safety during blackouts. An energy generator that runs for 650 hours a year can last for 30 years before finally calling it quits. However, it can last much longer if you take good care of it.

Generator maintenance isn’t rocket science, but a few pointers to help you get the most out of your generator wouldn’t hurt. If you need a little help keeping your generator in tip-top shape, we’re here to help.

Today’s post is the ultimate guide to maintaining your generator for longevity and maximum efficiency.

Replace the Air Filters

One of the simplest and most important generator maintenance tips for all types of generators is to replace the air filters regularly. Air filters prevent dirt and debris from entering the generator and damaging internal components.

You can buy air filters at any hardware store or online. If you decide to clean the air filters instead of replacing them, do so gently to avoid tearing them. Also, make sure you dry them out completely before putting them back.

Run It Every Few Months

Letting your generator sit idle for too long is detrimental to it. Try running it every few months to keep the battery charged and prevent any corrosion that can occur when a generator isn’t in use.

As a rule of thumb, run the generator for at least an hour every month. Doing so will help the generator start up quickly when you have a power outage or when a storm hits.

Take Care of Old Fuel

Old fuel is the number one reason for most of the problems you encounter with your generator. For generators that stay idle most of the year, ensure you add a fuel stabilizer to the gas. Doing so will help prevent the formation of varnish buildup and also prevent the oil from breaking down.

However, adding a fuel stabilizer doesn’t guarantee that you won’t have issues down the line. To be safe, empty your fuel tank and carburetor every 12 months and add fresh oil.

Stock Up on Fuel

For those fond of running their generators hard, keep a fresh stock of oil at hand. You’ll need to change the oil a lot more frequently than irregular generator users. Smart homeowners will always have a sufficient stock of extra oil for convenience’s sake.

If you’re spending too much on oil, you might want to purchase a Generac generator. Generac generators are known for their insane efficiency and durability.

Check the Spark Plugs

One of the major reasons your generator won’t start sometimes is a bad spark plug. Checking the spark plugs is a relatively easy generator maintenance task that you can do yourself.

Remove the spark plug wires and use a spark tester to check for sparks. If there’s no spark, it’s time to replace the plugs. Alternatively, you can try cleaning the plugs and see whether that solves the problem.

Proper Generator Maintenance Simplified

The information above should make generator maintenance a cakewalk. By following these simple tips, you can ensure your generator lasts for decades and runs at peak performance.

Don’t forget to check out the other posts on the site for more informative content.

 

 

Search engines drive 300% more traffic to websites with content than social media. If you have an online business or blog to promote, you need search engines to work in your favor.

You don’t have to be an expert in SEO to improve your rankings. You do need to know some basic terminology, starting with on page vs off page SEO.

Both have to do with optimizing your online presence for better search engine rankings. You might have a lot more questions like, “What is on page SEO? What is off page SEO?”

You can stop wondering because we’ve got you covered. Read on to learn what they mean and why they matter to your search engine rankings.

What Is On Page SEO?

Google ranks sites based on a couple of hundred ranking factors. On page SEO refers to all of the ranking factors on your website.

When Google and other search engines crawl your website, they scan your site’s code for certain HTML phrases. These lines of HTML are called tags.

For instance, there’s a title tag that tells a bot what the title of a page is. There’s a keyword tag that shows what the keywords are.

The most important search ranking factor is relevancy. Search engines match your site’s content with the searcher’s query.

This is the foundation of on page SEO. Other on page factors include site speed, security, and image optimization.

What Is Off Page SEO?

How did Google come to dominate the search engine market? Google set itself apart from other search engines by using Page Rank to determine search results.

The assumption behind Page Rank was that if a site had other sites linking to it, it is a quality site. In other words, a link from Site B is a vote of confidence in Site A.

Since these links happen away from your site, this is considered off page SEO. Today, there are other off site SEO factors.

Social media accounts, directory listings, reviews, and other social signals are part of off page SEO.

Strategies for On Page vs Off Page SEO

Search engines use both on page and off page SEO to determine search rankings. How can you optimize both?

Start with on page SEO. You can control your content, site performance, and HTML tags. If you need professional advice, check out this SEO company.

Once you have a good on page foundation, then focus on off page SEO. The backlinks and other strategies will be more effective.

Rank Higher in Search Results

If you want to rank higher in search results, you need to work on search engine optimization. The two main things to work on are on page and off page SEO.

What’s the difference between on page vs off page SEO? On page SEO is on your website. The off page SEO definition focuses on other aspects of your online presence.

Work on both of them and you’ll be able to get more traffic from search engines.

Do you want more digital marketing strategies? Check out the other articles on the blog today.