When it comes to digital marketing and advertising, Google reigns supreme. They have one of the largest and most powerful companies on the planet.
And more than 80% of their revenue is generated from Google Advertising. Millions of businesses spend money every day trying to get their advertisements in front of the right people at the right time.
Sometimes it works, but much of the time, it’s a big waste of marketing dollars. Many businesses would be much better off investing in an SEO backlink strategy.
When SEO is done right, you can guarantee your website sits near the top of search rankings, bringing in hundreds, thousands, and sometimes millions of visitors each month.
Sound like something you want? Then keep reading below to learn the benefits of SEO as well as important SEO tips and tricks when it comes to backlinks.
Know Your Keywords
Backlinks in SEO are what eventually cause your website to move higher in Google’s search rankings. But backlinks come last.
Before you start getting backlinks, you need to ensure your website is ready for it. You can get all the backlinks in the world, but if your website isn’t optimized for your keywords, you won’t see any results.
So first and foremost, know your keywords. You need to know what your most important, relevant keywords are regarding your business. You also need to know every single related keyword, as they will all work to support your SEO efforts.
So how do you find your keywords? You need to figure out exactly what your target customers enter into Google search. And luckily, there are tools that will tell you what those words and phrases are.
There are free tools that will provide you with the bare minimum of information. But using the paid tools is well worth the expense. Some offer an annual subscription, and some allow you to just use it for a month or two.
You can do all of your keyword research and generate reports of your data with just a few clicks.
Optimize Your Website
Nope, still not onto the backlinks yet. Now that you have your keywords, you need to optimize your site with those keywords.
Every page on your site should focus on what main keyword and a few supporting, related secondary keywords.
The main keyword should be in the title of the page, the URL, some of the headings, and naturally scattered throughout the copy on the page.
You should also create a separate page on your website for every relevant keyword. You shouldn’t combine multiple products or services onto one page or you can confuse Google and miss out on search rankings.
For example, if you offer plumbing repairs and new plumbing installations, you’ll want two separate pages. One that focuses on plumbing repairs, with repair-related keywords. And the other focused on the new plumbing installation.
Choose Your Core Pages
Once your pages are optimized with your keywords, you can start planning your backlink strategies. One of the most important SEO trends is the use of hub and spoke style architecture.
That means you’ll have one main page, where it’s a product page, service page, or article describing the benefits of a particular product. That’s the page you really want to rank higher in search, as it’s your money-making page.
You can have a few of these, independent of one another.
Then, you create other pages or blog articles that ultimately tie back to the main money-making page.
So if your main page is a landing page about plumbing repairs, you might write a few blog articles about different topics that link back to your main repair page.
You might write an article about water-saving upgrades you can make in your home. You might write about how long various plumbing appliances might last. And in these articles, you link back to your main page as naturally as possible.
As you start building backlinks, you can dedicate most f your backlinks to your core pages. But you can also dedicate some of them to your supporting “spoke” pages, which will transfer some of that SEO juice back to the main page.
SEO Backlink Strategy; Backlink Outreach
The benefits of backlinks are clear. The more you have from reputable websites), the higher your web pages will rank in search results.
When it comes down to it, the race to the top of search results is a race to the most backlinks.
One of the most popular methods to gain backlinks is by creating high-quality content that educates or entertains about a particular subject. You then find websites that have linked to similar posts within their content.
Reach out to them, letting them know your content is better and see if they will link to your website instead of your competitors.
Earn Guest Post Links
Another popular approach is to write guest posts for other websites. There are many publishers that rely on a network of writers to create content for their websites every day.
And occasionally, they let you link to your own website when doing so. Finding websites that accept guest posts is pretty easy. But pitching an article and initiating a conversation is tricker than you might think.
Purchase Guest Post Links
For most businesses, the fastest way to boost your search rankings is to use a guest post service. You can find more information here about how they work.
But in general, SEO providers develop relationships with high-quality websites in every industry. They can then work with these publishers to craft articles relevant to their target audience that include backlinks to your site.
It’s one of the best ways to get high-quality backlinks fast from reputable websites.
Get Started With SEO Today
When it comes to organic web traffic, your SEO backlink strategy is everything. You need to have a full plan when it comes to SEO, as each component affects the others.
Backlinks work wonders, so long as you know your keywords and optimize your website. Once you do that, you just need as many links as you can get.
Looking for more information like this? Visit our blog today to keep reading.