There are many people out there who believe that there are two types of websites – blogs and business sites. Of course, there is no reason why a website cannot be both; in fact, many business websites actually have a section devoted to blogging in 2020. You could be forgiven for thinking that having a blog on your business website is a waste of time, but this is not the case at all.
In this article, we are going to look at the value that a blog can add to your website when you are running a business. Keep reading if you don’t already have one on there.
Keeping Your Visitors Updated
If your business hasn’t changed much in recent years, then it is very likely that you won’t have updated your website much. Of course, just because you can’t update your product listings, doesn’t mean that you can’t update anything on your website. With a blog, you can create up to date content that informs your visitors and existing customers about your business. Perhaps you have recently been shortlisted for an award or taken on new team members – you can announce these kinds of events on your blog.
Another way that a blog can add value to your website is through SEO. You have probably already invested some time and money into creating content on your website that is optimised for Google search. However, you need to be constantly working at this to have any real effect. With a blog, you can create new content each month that includes relevant keywords. As a result, potential customers will more easily find your website through an organic search with your blog driving the traffic. NetBet UK is a great example of a website using their blog to target keywords and drive traffic in 2020.
Creating Shareable Content
Finally, you will find that creating a blog for your company’s website can help you to create content that is shareable. It is unlikely that customers are going to share certain product listings or your contact page on their social channels, but would they share a blog about something they care about? If you can create content that is interesting and engaging, you can expect others to share. To achieve this, you need to make sure to post regular items, share these on your own social media channels; you’ll find drives traffic to the site where visitors can read the full blogs.
As you can see, there are many benefits to adding a blog to your website. Whether you are hoping to create more up to date content, or you are looking for something to drive traffic from social media, a blog can be the solution. If you don’t already have a blog, it might be time to think about adding one. If you use WordPress or a similar site to run your business, you should find this process pretty straightforward. Use our tips and this should lead you to success in the future.