Why use videos to market in the first place? Despite how making videos require light, cameras, a video editor, and all, videos convert better. An estimate reveals that 80 percent of the content on the internet should be video by 2019. In addition, sales experts claim that videos convert better than other content sorts. Similarly, to mention ‘video’ in a newsletter increases subscribers by 26 percent. Meanwhile, a video editor may not realise how to boost profit from videos. In this regard, this piece gives practical steps to boost more profit as a video maker. One such tool is the Adobe Premiere Pro, try this tool out.
As long as you’re making a sales video, make the video short. This is because, more than ever, people have shorter attention spans. It is more challenging to have people sit down to watch 20 minutes of your product promotion. Meanwhile, there are no strict rules about the length of videos. The right length depends on the target folks and product niche. Several tools are present online to help you edit your video in the best manner.
For the most part, sales videos are kept within 1.5 minutes to 3 minutes. Again, there are no strict rules as regards sales video length. But a video maker should come to terms with video lengths that work. For videos meant to drive sales on Instagram, the length should not be more than a minute. There are some tips for making short videos and passing a vital message.
To create short videos, a video maker has to fast cut. Fast cuts involve cutting off dead air time like silence and repetition. Also, a video can contain more footage with a split-screen. A split-screen will help keep the video short and show multiple footages simultaneously.
These days, video makers admit that you can create great videos using a good background and flying texts. These videos function well because the animation grabs attention. Similarly, even without audio, the text passes the message. This is beneficial on social media sites where videos are often mute before the viewer touches the video—Instagram and Facebook mute videos in this manner.
To create sales-boosting videos using kinetic typography, you should use these methods. The first five seconds of your video have to catch your audience. Catching your viewer’s attention in these starting seconds is the only way to sustain their interest through the video length. Adobe After Effects help add kinetic typography. For normal sound videos, adding kinetic text would sum up to boosting sales greatly. To your video containing a product detail, adding texts to the minutes of description would remove the boredom. Summarily, kinetic texts help turn suitable video ads into excellent ones for boosting profit.
When you get reviews for your videos, you should note the nature of the reviews. Just fine videos are not enough when you’re a small business. You’ll need videos that’ll help drive your business up. Both in production and post-production, the quality of the videos has to be great. Simply, the videos have to be top-notch, and a new video maker should realise this.
There are things to note for making great videos. Firstly, the footage has to be steady. Often, new video makers use shaky footage. This can be because the tripod is not well placed, or the camera is unsteady when in motion. The solution to this is to carry the camera with both hands when it has to move around.
In addition, good lighting is suitable for making good videos. The trouble with most cameras is that they do not capture well when the light is low. For indoor videos, you need a bright light source. For outdoor videos, fetching additional light may not be helpful. A secret to using light for videos is hidden in the ‘golden hour’ period. Every day, the golden hour is when the sun is nearest to the horizon line. At this time of the day, the sky and natural light look much better than mid-day.
A video editing tool will not do too well if your raw footage is poor. It is not a must to buy a drone before you become successful with your videos. But to have quality videos, a video creator has to invest in the right stuff. A video maker has to get a good place to shoot (say a studio), nice hardware, and a good videographer.
Creating videos is not always as easy as it seems. Sometimes, scenes get cut off, and the process may be tedious. Stock footage is video footage that you can use in other videos. Since videos are made from merging up the proper stock footage, you should keep stock footage. This does not mean that you should make videos totally from stock footage. You should love to create unique video pieces. Your video should contain your creative touch, style, and flavour.
Even if you use footage, one way of making unique videos is to use colour grading and correcting. In addition, you can put video elements like visual effects, singular objects, and smoke.
Finally, without a sales drive, you don’t want your video to have all the quality production features. Your video will not boost sales, except the compelling call to action. As such, your video needs a concise and straightforward call to action. As a video maker, a means of nailing your call to action is to recap your video. You can recap your entire video in the last 10 seconds of the video. You can use text overlays to state the vital video points in recapping your video. The essence of recap is for the summary to usher in a final call to action.
The five points above are simply guidelines to help create videos that boost profit. Instead of taking the given points as strict rules, work on getting creative with your video editing.