Video is one of the most powerful methods you can use to reach your client base, which explains why explainer videos are so popular these days. Explainer videos allow you to grab your audience’s attention quick and present your products or services in a clear and concise way. However, you have to put some thought into your explainer videos if you want them to get the results you need and convert your visitors into paying customers. Here are a few tips from Louis Hernandez Jr that will allow you to get the most out of your explainer videos.
The first thing you should do is make sure that you understand your audience. You simply won’t be able to communicate with your audience properly if you don’t know exactly who you’re talking to. That’s why it’s essential that you create a clear buyer persona and make a video specifically for your core audience. That means considering demographic aspects like education level, location, age, style, look and occupation, and psychological aspects such as hobbies, values, interests and problems among other things.
The script is where many people go wrong with their explainer videos. You should view the script as the foundation for your explainer, the glue that keeps it all together. In most cases, the video production company you choose to go for will give you a creative brief for you to fill out. They might ask questions such as, ‘what target audience are you trying to reach?’, ‘describe your product in as little sentences as possible’ and ‘what problem are you trying to solve with your product?’ These questions will allow you to formulate a script that will have the most impact and focus on the most important points about your business.
When it comes to video explainers, or any type of video content in general, there is generally a sweet spot as far as length goes in order to not lose your audience while still conveying your message properly. While you may have lots to say in your explainer video, less is often more and you should be focusing on hooking your audience instead of going too in-depth. So, you should not only focus on the length, but how much you say within these minutes.
As a rule, most people in the industry will advise against going anywhere over 150 words per minute. And several pieces of research show that the attention span for most viewers is about 60 seconds when it comes to video content. However, between 1 to 2 minutes is usually the mark most will aim for with their explainer videos, which will allow them to capture and keep their audience’s attention while getting their message across.
If you want to keep things as short and sweet as possible, you have to simplify things as much as you can. The first part should be focusing on your customers’ problem and the second part should be to present your product as the solution to the problem. You should then spend a few seconds to explain how the product or service works and follow with a clear call to action.
Don’t try to get over analytical here by trying to mention your product’s every single feature. You have a short period of time to create an emotional connection with your reader, and just listing features won’t do it. Focus on what kind of benefits they’ll be able to get from your products instead.
|Louis Hernandez Jr||https://www.linkedin.com/in/louishernandezjr/|