Countless marketers have discovered nothing as effective as outdoor marketing for promoting their businesses, driving traffic, and boosting conversions. One of the most highly-visible, affordable, and effective methods of outdoor advertising is flags. They are very good at grabbing the attention of potential customers, increasing footfalls, and also building brand awareness. However, for your advertising flags to work well, you need to design them correctly. Some of the most important advertising flag design principles, marketers will do well to keep in mind:
Stay True to Your Brand
You need to retain your brand identity when evolving the flag design. You must keep in mind the color palette used in your brand or business logo and build on it in the flag. It will ensure that people seeing your flag will instantly recognize the association with your brand. You should try to build design elements of your brand into the flag without going into complications. It can be as simple as sticking to the same design philosophy, typography, or graphic design.
Keep the Design Simple
Most custom flag designs are simple for one reason – they communicate better with their audiences. Adopt a simple color scheme, with a maximum of two or three colors, preferably inspired by your business logo, and keep the text short and crisp. Remember, people see the flags from a distance, and it can be difficult for them to read the content, especially when they’re fluttering in the wind. Most people tend to ignore flags crammed with text or a complicated design as it takes too long to understand what they are saying.
Optimize the Flag Size and Shape
You will need to decide on the size and shape of the flag, keeping in mind the limitations of the space available. If you want the flags on the sidewalk outside your store or inside the store, you may want a vertical flag with a small footprint like a feather banner. However, you have plenty of space; there is nothing better than a rectangular banner. Your selection of the size and shape will also influence how much content you can have on the flag. According to Article Realm, teardrop flags have a small footprint, but the impact is large.
Prioritize the Content
At the end of the day, even the largest of flags have only so much space for you to get your advertising message across. Further, with people on the move and facing countless distractions, it can be difficult for them to read and understand your message in the few seconds they spare to look at your flags. It is, therefore, vital, that you focus on using visual content to get your point across, not text. If you must use text, limit it to just a few words to ensure faster comprehension.
Even if they lack the glamour of TV, print, and digital advertising, flags more than make-up for their effectiveness and superior performance in enhancing brand awareness and driving footfalls. Retail businesses and event managers rely on flags to create a buzz around their brands in a highly affordable and impactful manner.