Search engines drive 300% more traffic to websites with content than social media. If you have an online business or blog to promote, you need search engines to work in your favor.
You don’t have to be an expert in SEO to improve your rankings. You do need to know some basic terminology, starting with on page vs off page SEO.
Both have to do with optimizing your online presence for better search engine rankings. You might have a lot more questions like, “What is on page SEO? What is off page SEO?”
You can stop wondering because we’ve got you covered. Read on to learn what they mean and why they matter to your search engine rankings.
What Is On Page SEO?
Google ranks sites based on a couple of hundred ranking factors. On page SEO refers to all of the ranking factors on your website.
When Google and other search engines crawl your website, they scan your site’s code for certain HTML phrases. These lines of HTML are called tags.
For instance, there’s a title tag that tells a bot what the title of a page is. There’s a keyword tag that shows what the keywords are.
The most important search ranking factor is relevancy. Search engines match your site’s content with the searcher’s query.
This is the foundation of on page SEO. Other on page factors include site speed, security, and image optimization.
What Is Off Page SEO?
How did Google come to dominate the search engine market? Google set itself apart from other search engines by using Page Rank to determine search results.
The assumption behind Page Rank was that if a site had other sites linking to it, it is a quality site. In other words, a link from Site B is a vote of confidence in Site A.
Since these links happen away from your site, this is considered off page SEO. Today, there are other off site SEO factors.
Social media accounts, directory listings, reviews, and other social signals are part of off page SEO.
Strategies for On Page vs Off Page SEO
Search engines use both on page and off page SEO to determine search rankings. How can you optimize both?
Start with on page SEO. You can control your content, site performance, and HTML tags. If you need professional advice, check out this SEO company.
Once you have a good on page foundation, then focus on off page SEO. The backlinks and other strategies will be more effective.
Rank Higher in Search Results
If you want to rank higher in search results, you need to work on search engine optimization. The two main things to work on are on page and off page SEO.
What’s the difference between on page vs off page SEO? On page SEO is on your website. The off page SEO definition focuses on other aspects of your online presence.
Work on both of them and you’ll be able to get more traffic from search engines.
Do you want more digital marketing strategies? Check out the other articles on the blog today.