There are roughly 604,000 landscaping businesses in the United States. It’s a highly competitive market and it’s seasonal.
The market makes it difficult to grow a landscaping business because there’s a small window of opportunity. If you want to grow your landscaping business, you’re in the right place.
Read on to discover a few creative ways to increase profits and grow your business.
Manage the Business Efficiently
If you want to grow your landscaping business, you need to be able to handle more business. Start by making your current operations more efficient.
This lets you scale your business, which is more important than growth. Business growth often means that you have more revenue, but your expenses increase with it.
You’re still not profitable even though you have more business.
Scaling a business means that you handle more business without increasing expenses. This is the key to increasing profits.
Landscaping business software lets you manage your business efficiently. You can automate tasks and free up more of your time.
Do you have a lot of happy customers? You can turn them into marketing machines with a good referral system.
Most of your customers would be happy to recommend your services. You have to remind them that you appreciate their referrals.
You can create an incentive program that rewards loyal customers who give referrals. This doesn’t have to be expensive, just something to show you appreciate them.
Smart Marketing Tactics
Landscaping businesses go through feast or famine cycles. Things slow down in the winter, which gives you plenty of time to work on marketing.
During the summer, you’re already working 16-hour days. There isn’t time for marketing.
Consistent marketing is what sets your business apart from the rest. It also puts your business in front of customers when they’re searching for a landscaping business.
Use your marketing time wisely and focus on the marketing tactics that drive the best results. Search engine marketing puts your business at the top of search results for key search terms.
Between search engine marketing and search engine optimization, your business will capture the attention of new customers.
Video marketing is another effective tactic because it makes an immediate connection with potential customers.
Don’t Forget About Client Retention
It costs more money to get new clients than to keep the ones that you have. As a small business owner, you have a responsibility to provide the best lawn care possible.
Make sure that every part of the client experience is superb. This includes returning phone calls promptly, giving estimates on time, and having a great website.
Make sure you follow up with clients often to make sure their lawn care needs are met.
These small things make a huge difference and will give your landscaping business another avenue to increase profits.
Get Ready to Grow Your Landscaping Business
Did you learn a few quick tips to grow your landscaping business? These tips are easy to implement and they help you focus on the things that will generate the biggest returns.
Now that you’re ready to grow your business, check out the other articles in the Business section.