Are your financial advisor leads running dry?
It’s time to branch out and grow your network to remain competitive.
This doesn’t mean you have to toss out trusted traditional marketing methods like print ads, word-of-mouth marketing, and elevator pitches. On the contrary, savvy financial advisers blend traditional and digital approaches to generate more leads quicker.
Here’s a closer look at different strategies you can implement right now.
1. Choose the Proper Social Media Channels
Not every digital marketing strategy is appropriate for every niche.
You’re not going to generate many leads from Instagram, so it doesn’t make much sense to invest your marketing budget there. However, Facebook would yield far more promising leads since your target audience is more likely to use Facebook to find your services than Instagram.
Facebook’s demographic uses the platform for the following engagements:
- Connecting with friends and family
- Discovering communities (based on shared interests)
- Buying and selling used merchandise
- Reading reviews for local businesses
- Learning about local services
As such, Facebook also provides an affordable PPC-based advertising platform to small businesses.
First, you will need to set up (and brand) a Facebook business page. Upload your business logo and a compelling, on-brand image for your cover photo. Next, populate your page with contact information, photos, videos, behind-the-scenes media, and more.
Now, you’re ready for Facebook advertising. You can promote posts (known as boosting), websites, or services. Posts will appear in followers’ feeds, sidebars, and the feeds of your followers’ networks.
2. Generate Leads With PPC Ads
If a financial advisor were to choose just one digital marketing strategy, Google PPC ads would win hands down. You can promote your services through search engine ads, YouTube ads, the Google shopping section, and Google’s site network.
Similar to Facebook’s ad program, you only pay when users engage with your ad. You also bid on keywords before creating your advertisement. Thus, you’ll need a sound adwords budget strategy to match.
3. More Ways to Reach Prospects
Trial and error is your first step to creating a PPC budget strategy. Perform a campaign test run, also known as an a/b test.
Create three different ads, running each at different times for a month. Monitor your analytics to save every lost drop of data possible. You’ll need that data to assess the performance of your campaign.
This method is a great way to promote in-person events like seminars. Seminars empower potential clients through information which builds trust with financial advisers. Try merging seminar ideas for financial advisors with other digital marketing strategies, like YouTube webinar marketing and Twitter.
Other lead generation ideas include:
- Finance tradeshows and conventions
- Linkedin presentations
You could also partner with other small businesses to grow each other’s clientele. For example, you could partner with a local real estate firm to generate leads together.
Level Up Your Lead Generation
There are so many lead generation ideas you have yet to unlock. These ideas are just the beginning. Follow these tips to inspire even more creative strategies, like integrated digital methods.
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