People are busier than ever, and they’re more distracted than ever, too. So you might have missed this little stat: People switch between 100 apps every day.
One hundred apps! That’s a lot of jumping around. A lot of starting and stopping.
So how do you get people to notice your message and keep them hooked?
You have to be strategic about catching people’s attention and then holding onto it. You have to think about the consumer attention span and how you can make your app stand out in a sea of 100 other options.
Keep reading for what it takes to get a consumer’s attention, as well as how long you have before they lose interest.
You Have 8 Seconds to Capture Your Consumer’s Attention
It turns out that the average human has an attention span of about eight seconds—and yes, that includes you. For comparison’s sake: A chimpanzee has an attention span of twenty seconds.
Now that we’re all on the same page regarding our own (and other animals’) abilities to focus on tasks at hand, let’s look at what happens when we lose someone’s interest.
Consumers Don’t Pay Attention to What They Can’t Relate To
You might be thinking: But I have such an interesting content strategy! We’re going to get people’s attention with this post, and then they’ll…
Hold on there.
Before you decide how your content will grab the attention of your audience, it’s important that we get some context around what consumers really want from brands.
Consumers don’t pay attention to things that aren’t relevant to them. Why? Because they’re busy.
So if you want people to come to a seminar or buy a product, then make sure that it includes something relevant for them—like networking opportunities or loyalty points—in order for them not to click away after five seconds.
Relevancy Is Key In Getting and Keeping Consumer Attention
Relevance can be achieved in a number of ways, but it’s an ongoing process rather than something that happens at once. Consumers are always changing, so relevance needs to be constantly reviewed and tweaked. The message itself isn’t enough; the experience must feel relevant as well.
Make Sure Your Content Is Mobile-Friendly
For better or worse, most people use their phones to access the internet. This means that it’s important for your content to be mobile-friendly.
It’ll be easier for people to find and access your website, which increases your chances of holding the attention span of consumers and ultimately raises ROI. If your website isn’t mobile-friendly, you’ll find that consumers will quickly leave and continue their search for what they need elsewhere.
That’s a risk you can’t afford to take these days. So, make sure mobile optimization has the top slot on your digital marketing plan.
Stand Out From the Crowd
The bottom line is this: You have less than eight seconds to catch consumer attention. But attention isn’t enough—you need their loyalty, which takes time to build.
Make sure you keep your content relevant and responsive to what consumers are looking for in order for them to stick around and build loyalty to your brand. For more tips on how to get consumer attention, check out some of our other posts.