Your business marketing strategy is not drawing in as many customers as you would like, but you’re not sure what to do.
What if you knew that taking advantage of a phenomenon called social proofing could elevate your business?
But, what even is social proof?
In short, it is the psychological principle that validates products, services, and businesses through widespread or authoritative social approval. This social proof definition is not a new concept, but it has reached a new level of relevancy in a world surrounded by social media.
It’s time to get your business on board. Read on to learn all the basics to take advantage of social proofing and market your business on a new level.
Social Proof Examples for Beginners
You’d be surprised how often you pass by examples of social proof in your everyday life.
Social proofing promotes a group mentality, so if the people you follow or surround yourself with like it, you are more apt to like it too.
You can see it in trends like TikTok dances, matcha lattes, and high-waisted jeans. You learn to like these things because you have seen other people liking them, and it persuades you to try it out as well.
Where Do You See Social Proofing
Social proofing is reaching new heights in marketing, thanks primarily to social media. When wondering how to promote your own business through social media, consider these options.
Reviews are the old-fashioned and simple way to build social proof. Encouraging past clients and customers to write positive reviews will increase your average ratings on review sites.
Reviews are what people will refer to when deciding what plumbing service to use, which restaurant to go to, or what kind of skateboard to buy. It is the easiest way to bring traffic to your site through former customers.
Social Media Influencers
This is where social proofing on social media has really taken off. People who run accounts with large followings can make a living off connecting with a mass of followers from around the world.
Through these connections, social media influencers have developed a bond of trust with their followers. And their followers look up to them for advice, support, and entertainment.
So when influencers create sponsored posts for a business or product, they are acting as an authoritative reference on that product or service.
Their followers see the sponsored post and will support that company or service, simply because they trust that the person they’re following is an inherently good source.
For your business’ social media accounts, something as simple as advertising how many customers you’ve served will help build trust with future customers.
This is also called magnetic marketing. By showing how many people rely on and trust your services, your business becomes more attractive to new customers.
Even simple interactions, like responding to customer comments on social media can improve the perception of your reliability as a business.
How to Include Social Proofing in Marketing
The powers of social proofing can be subtle, but they are crucial to your business marketing strategy. By taking advantage of the flexibility and expansiveness of social media, your business can find the spotlight.
Discover the best way for your business to use social proofing, and enjoy the influx of new clients eager to give your business a try.