Video reigns in content marketing. Think about it: in a world where every scroll and swipe competes for our attention, video is the heavyweight champion of grabbing eyeballs and holding onto them.
Of course, this fact applies to some videos more than others. Here are 3 popular types of videos and their relevant tips.
Explainer Videos
From the logistics of an RTA Outdoor Kitchen to legal principles, explainer videos are popular because they take the head-scratching, brain-busting stuff and turn it into plain English so that we feel like we do in fact know things.
How do you approach such videos? You want to:
- Ditch the technical talk. Nobody wants to feel like they’re back in calculus class. Keep your language simple and relatable – like explaining things to your buddy over a beer
- Show, not tell. Words are great, but visuals? Even better! Throw in some eye-catching animations or snazzy graphics to keep things interesting
- Find your voice. You know that friend with the voice that could lull a baby to sleep? Yeah, you want them narrating your video. A good voice can turn a snooze-fest into a Netflix binge
- Be short and snap. Keep things punchy and to the point – aim for that sweet spot between “I get it” and “I’m bored now”
Testimonial Videos
Think about the last time you were torn between two choices. What tipped the scales? Probably a recommendation from a friend, right? That’s the magic of testimonial videos. They’re popular because they’re like having someone you like or trust vouch for something.
How do you approach such videos? You want to:
- Find your superfans. Seek out those customers who can’t stop gushing about your product
- Keep it raw and real. Forget the scripted lines and rehearsed speeches – just let your customers speak from the heart. Authenticity trumps polish every time
- Highlight the wins. Show off those success stories like badges of honor
Behind-the-Scenes Videos
Behind-the-scenes videos peel back the curtain and let us into the inner sanctum of our favorite brands. They’re popular because they turn faceless corporations into real, relatable humans.
How do you approach such videos? You want to:
- Pull back the curtain and let your audience in on the juicy details. Share your brand’s journey – the highs, the lows, even the downright hilarious
- Keep it real. Just let your team be themselves – quirks and all. Imperfection is what makes us interesting, right?
- Bring the action. Show off the hustle and bustle behind the scenes. Whether it’s a day in the office or a peek into your creative process, make your viewers feel like they’re part of the action
- Engage with your audience. Ask questions, start discussions, and let your viewers be part of the journey
Knowing why popular content is popular is a step in the right direction toward making popular content of your own. Consider these tips.
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