Investing in the services of a search engine optimization agency is proven to be one of the top methods for growing your business. The results probably won’t come about instantly, but you will definitely see some positive change with time. Getting started is the hardest part, but luckily there are plenty of experts available to help you out. Here’s what they have to say about getting started on SEO the right way.
Step 1: Analyze EVERYTHING
Before you can set goals, you have to understand what is going on with your website and the current state it is in. This can be done by using analysis tools that will provide you with every piece of vital data you might need. There are 3 main categories of data that you should focus on during the analysis phase:
- Website analysis – Start doing keyword research, look into your coding vs. text ratios, etc.
- Initial keyword nomination – Think about what you yourself would type into the search engine if you were looking for a company like yours. You can even ask your existing customers about this.
- Competitive analysis – Look into your competitors. Closely examine their websites and the keywords that they use throughout it.
Step 2: Keyword Research and Optimization
We’ve already brushed on keyword analysis, but the next stage is to delve even deeper into researching your keywords and phrases. You can do this in several ways, the first being to utilize Google suggest. When you type in a keyword relevant to your company, what other suggestions appear below? These should be utilized as keywords since they are suggested by Google based on what people are searching for.
Once you’ve researched what they are and compiled a list, the next step is to optimize your site with them. So how are keywords optimized? This is done by placing them throughout your site, but in a natural way. Don’t just plug in keywords wherever possible – the site will look unnatural and it will read as if you are trying too hard. Everything on your site needs to flow naturally, including the placement of your keywords.
Step 3: Start Submitting Your Content
This is the fun part. The next step is where you can actually start to get creative and provide your audience with valuable information. It is time to start adding more content to your website, as well as to other sites filling the internet. First, focus on your own site’s content. If you don’t already have a blog section, now is the time to create one.
Once you have filled your own site with interesting content that provides some sort of value, you can focus on other aspects of the internet. The practice of “link building” is when your website gains more authority on a search engine. This happens by increasing the number of links to your site found throughout the world wide web. You’ll have to pay for each link, but this practice is extremely effective in improving rankings.
For more business tips from Action Life Media, check this out on our category page!