According to Vox, Americans applied for a record-breaking 5.4 million business ID numbers in 2021. Whether you’re an e-commerce startup or a service provider, however, every small business owner needs to have a well-constructed marketing strategy.
So how can you get more leads, more money, and more clients at a surprisingly low cost? What’s an effective way to reach people where they are? You can start a direct mail marketing campaign.
Keep reading to see how direct mail can help you get more results from your marketing efforts.
1. You Can Personalize Your Marketing Efforts
It’s been said that 80 percent of consumers are more likely to purchase from companies that can offer them a tailored experience. And with the rise of on-demand streaming and personalized ads, it’s clear that people are looking to do business with brands that can speak to their exact needs.
What pain points are your customers dealing with? What problems is your business uniquely able to solve for them?
With direct mail, business owners can write targeted headlines while choosing households based on income, address, and general demographics.
2. It’s Easy to Implement
Digital marketing is an area that has the potential to get complicated fast.
You’ve got to monitor and pay attention to your ad campaigns. You have to keep track of your conversion rates, bounce rates, AOV, and other stats. And if you make a mistake at any point, you could quite literally find yourself paying dearly for it.
By contrast, running direct mail campaigns is a lot easier. You just have to design your mailer, choose your neighborhoods, and mail your material out. For busy business owners like yourself, it just doesn’t get any simpler than that.
3. You Can Reach People Offline
Simply because social media and Google are larger than life, it’s easy to forget that there are a ton of potential customers out there who aren’t spending every waking moment online. Direct mailing campaigns give you the ability to reach out to people and say, “Hey, we’re here if you need us.”.
In addition, just because direct mail is a primarily offline advertising method, that doesn’t mean that you can’t use innovative marketing techniques to track the results of your campaign. For instance, if you get a video business card and a unique tracking URL, you can start tracking the results of your marketing right away.
Should You Give Direct Mail Marketing a Try?
Although many Americans are interested in business ownership, there’s a question that every current and aspiring entrepreneur has to ask:
“How can I get more clients for my business?”.
For many business owners, marketing is a catch-22. You have to market to generate revenue. But at the same time, marketing costs money and often requires a lot of experience and skill to do well.
Between its affordability, accessibility, and general ease of use, direct mail marketing is an option that’s worth adding to your larger advertising strategy.
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