Trends come and go, but one of the most enduring innovations in recent years is the arrival of the QR code. QR, also known as Quick Response, is an evolution of the barcode, and it offers an incredible tool for brands to connect and engage with their customers. This is because of the fact that QR code packaging is uniquely social. Traditional packaging offers a one-way conversation in which a product typically features messaging directed at the consumer with no avenue for receiving a response. By integrating QR codes into product packages, though, brands are finally offering their customers the opportunity to enter the discussion. This promises to strengthen the relationship between creators and consumers.

Provide More Brand Information

Many recent trends have revealed the value that consumers place on their favorite brands’ principles. More than ever, people are driven to buy conscientiously. This is bad news for companies with questionable business practices, but it’s great news for brands that put effort into their ethics. If your company specializes in cosmetics that are vegan and cruelty free, for example, you have a unique angle to exploit in your marketing and customer relations — and you can use a package with a QR code to tell customers all about the values that drive your brand and make your products different.

In addition to providing customers with more information, a QR code allows them to provide feedback that can be invaluable to your company. You can do this by linking the QR code to your company’s social media and incentivizing customers who complete brand surveys. Data from consumers is one of the most important resources you can have, and QR codes make it easier than ever to develop an extensive wealth of information. Your customers probably have a lot to say, and you can finally listen.

Create Interactivity Experience

Nothing has the power to engage customers like an interactive experience. If you’re looking for a way to build clientele and attract the attention of new customers, interactivity is one of the best strategies. To create this experience, you can design custom stand up pouches that feature your brand’s logo and visuals. You can then integrate a QR code into the design that allows users to engage with your brand further. Use your imagination and design an experience that’s uniquely linked to your product. It could be a digital scavenger hunt or a fun game they can play for prizes.

This type of innovative packaging is great for any industry. Many food product brands love QR codes because they offer customer engagement and provide additional product information at the same time. You can create custom coffee bags, for example, that feature a QR code that links to your website. On your site, you can share the history of your company, the process involved in creating your coffee, and solicit feedback from customers who might have some thoughts to share.

Develop your relationship with your brand’s customers by investing in packaging with interactive QR codes. It could help support your marketing efforts.