In today’s business world, it’s all about marketing and building your brand. One of the most effective (and fun) ways to do that is through company swag.
From t-shirts and water bottles to tote bags and stickers, company swag is a great way to get your brand out there and show your employees and customers that you’re proud of what you do.
Plus, it’s great to show your employees that you appreciate their hard work. And let’s be honest, who doesn’t love getting free stuff?
Here are all the perks of using company swag effectively.
Benefits of Company Swag
There are plenty of benefits that come along with company swag. For one, it helps promote your brand and get your name out there. It also shows that you are a company willing to invest in marketing and promotion.
Swag also makes a great employee incentive and can help to boost morale. It can also be a great way to thank customers and clients for their business.
These giveaways can also function as advertisements. Other people could see your company name as your employees and clients wear your branded swag.
The Best Swag for Your Company
What kind of swag should you get for your company? Custom hats? Tech goodies? Based on my research, the most typical company swag is t-shirts. Shirts are cheaper on average and are versatile.
Embroidered shirts are even better because they are of higher quality than those with printed designs. Check out Big T Printing if you’re interested in getting embroidered shirts for your company. Embroidery costs found here.
The ROI of Company Merch
There are a few key metrics you can use to measure the ROI of your company swag.
You can track how many leads and sales you generate from the swag. You can do this by including a unique code on your swag items and monitoring how many people use that code to make a purchase. You can also measure brand awareness by surveying customers and prospects before and after receiving your swag.
Finally, track customers’ satisfaction with your swag. Happy customers will likely buy from you again and recommend your brand to others.
Proper Company Swag Usage
Most companies offer swag – branded merch like t-shirts, mugs, and pens – to their employees and customers. There are many benefits to giving out swag, including promoting your brand, building morale, and showing appreciation.
But it’s essential to use swag wisely, or it can backfire. For example, giving away too much swag can make it seem cheap, and giving the wrong swag can come across as tone-deaf. Give it thoughtfully and sparingly to get the most out of your company swag.
Explore the Perks of Company Swag
Overall, company swag can have a lot of benefits. It can help with marketing and employee morale and can even be used as a form of customer appreciation. If you’re thinking of investing in some company swag, go for it! Your employees and customers will thank you.
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