search engine optimization (SEO) word on notebook screen with hand type on keyboard, SEO business concept.
Did you know that organic search is responsible for 53.3% of content traffic?
Organic search is still the dominant avenue for traffic. That is why you need to learn the types of SEO that can help open up your business to over half of all online traffic.
If your business is not utilizing these types of SEO, it’s time to build them into your content strategy.
Continue reading to learn the importance of SEO services.
1. On-Page SEO
If you are familiar with any of these types of SEO, it is likely on-page SEO. On-page SEO encompasses all of your online content.
Though there are some specific techniques you can use, content quality is still the number one priority when it comes to on-page optimization. Search engines are ultimately built to connect users to exactly what they want to see.
The better search engines do that, the more users will utilize their services. High-quality original content will almost always outrank the competition over time.
Because search engines need to connect users to your content, one of the major ways on-page SEO is optimized is through using precise keywords and other writing techniques.
This is why many companies will outsource their content to businesses that specialize in content creation. Agencies like this SEO company can handle your services to create the best-optimized content.
2. Off-Page SEO
The majority of time spent investing in off-page SEO is on link-building. Though your on-page content is most important, link-building is one of the primary ways search engines recognize authoritative websites.
Links direct readers to other content. Similar to how you will link to other authoritative sites in your content, you want other sites to link to your content.
When websites link to your content, your website is viewed as more authoritative. Over time, link-building efforts will pay dividends as websites continue to link to your content.
3. Local SEO
Local SEO for businesses is very important for any company that does in-person business.
Local SEO is any optimization effort that elevates your business in a specific location. When you search “best restaurants near me” on Google, every business that comes up has a certain rank.
When you target specific areas in your content and posting, you increase your business authority in relation to your surrounding area. Services such as Google My Business or customer reviews will optimize your local SEO.
4. Technical SEO
Technical SEO relates to your on-page SEO, but you would never notice it if you clicked on a webpage to read an article.
Factors like your page speed are important for search engines because slow websites are less appealing to users.
Page speed refers to the rate at which your content loads for users. For small websites, page speed is not as important, but websites that generate a lot of traffic need high page speed.
Implement These Types of SEO
Are there types of SEO you aren’t currently using? There are so many SEO options out there, and they can all increase your website traffic. Like all aspects of business, it’s best to strategize and develop a plan of action,
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