Did you know it’s forecasted that by the end of 2020, U.S. consumers will have spent approximately $709 billion on eCommerce?
The percentage of eCommerce sales continues to grow each year, and it doesn’t appear to be slowing down any time soon.
However, in such a fast-paced industry, it can be difficult to keep up. How can you stay up to date on the future of eCommerce?
We’re here to help you out! Check out our guide below for some of the eCommerce trends that are on the rise.
SMS Marketing and Follow-Up
We’re all familiar with order confirmation emails, but how many of those actually are opened by consumers?
Multiple sources have reported that open and response rates for emails only meet a high of 20 percent, while the same rates for SMS are as high as 98 percent. SMS marketing campaigns are a cheap and easy way to keep customers engaged and relay information quickly.
No matter your industry—whether you’re searching for logistics trends or the newest food industry trends—SMS marketing can’t be ignored. The future of eCommerce relies on customer engagement, and SMS marketing is key to interacting with consumers.
The Future of eCommerce Through Social Media
Social media platforms have become more than just digital advertising channels. They are now funnels through which online shoppers can buy products.
With the addition of product tags on websites like Instagram, it’s never been easier to list products on social media. Product tags allow viewers to learn product descriptions, prices, and more before visiting your site.
You no longer have to pin a URL in your caption and hope that viewers will click it before scrolling away. They can simply click on the product, which will take them directly to the listing and checkout page.
Striving Towards Environmentally-Friendly eCommerce
As the world continues to change and adapt, we’re seeing a shift towards more responsibly-sourced and eco-friendly products.
You’ll see an increase in recyclable packaging, reusable products, and sustainable producers. If you’ve hit a marketing plateau, a green campaign is a great way to shake things up.
The Importance of Personalization
Personalization is considered the next big hurdle that eCommerce must tackle. With the assistance of AI technologies, it’s become easier to personalize eCommerce experiences.
Of course, there’s a fine line between infringing on a customer’s privacy and personalizing their shopping experience. In fact, 87 percent of consumers think it’s important that companies safeguard data privacy. That’s what makes personalization in the eCommerce field challenging.
However, it’s a challenge worth taking on because 80 percent of consumers are more likely to do business with a company if they offer personalized experiences. In order to best connect with consumers, brands have to jump aboard the personalization trend.
The future of eCommerce looks bright—for both consumers and businesses. The ease of access is something that can’t be overlooked, and the trends above will help you create an even more streamlined eCommerce approach.
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