There are many of us who would love to have the career of someone such as Tatiana Regan, a good friend of mine who makes a living as an Instagram influencer. When we first left college and she told us that this is what she wanted to do there were a few of us who didn’t quite believe that our good friend Tatiana Regan could make it, but she has proved us all wrong. Tatiana has worked incredibly hard to get to where she has and this is how she was able to grow such a popular social media following.
There is no point in having an Instagram profile which is about every aspect of your life, at least not if you plan to become an influencer like Tatiana. The key here is to do what Tatiana did which is to pick a niche into which you will fall. For example in the case of Tatiana she picked two of her loves, food and travel, and from that moment on everything that was posted on her social media channel was relating to that. If you have a profile which is about your entire life, you will get support but you may struggle to find the loyalty which you’ll find when you have a niche.
Content is King
When Tatiana Regan first got started on Instagram she knew that content would be the single most important part of her work. And so even way back when she had absolutely no followers, or at least no more than friends and family, she would always spend hours on each photo or video which she uploaded. At the time I remember thinking that she was going way too far to produce content, often taking hours to get the perfect post. Tatiana however knew exactly what she was doing and when the followers did begin to arrive, they would go back through this content and engage with it.
Tatiana would always spend hours communicating with her followers, thanking them for their interest and their comments and encouraging them to share things with her. To be honest as a friend this used to annoy me a lot because she’d always be glued to her phone. As the follower count continued to increase Tatiana could no longer manage all of the comments on her profile but she would still try her best to answer as many as possible. Tatiana has always understood the idea of community around social media and this is why she was so keen to constantly talk to her followers, or at least as much as she could. When people follow a certain page they want to be included in the conversation and they want to have a direct line with you. If you can engage with followers like Tatiana did then you will grow in popularity and you will have followers who continue to like and share your content.
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