Did you know that the colors you choose for your retail store can determine whether customers make a purchase? Color psychology isn’t a new concept. Businesses from a variety of industries are using color in order to influence purchasing decisions, create memorable brand experiences, and set expectations for customers.
However, it can be hard to choose the best color scheme when there are hundreds of options available. In this guide, we’ll go over how to choose the best color schemes so that you don’t have to agonize over the decision any longer!
Know Your Brand
Before you start coloring the best paint color schemes, it’s important that you know your brand, customers, and product line inside and out. Here are a few questions to get you started:
- Would you describe your brand as a youthful one, or luxurious?
- What is the average age of your target audience?
- Do they want a relaxing or invigorating shopping experience?
- Do you already have well-defined visual branding?
By answering these questions, you’ll be able to make informed, educated decisions when it comes to choosing color schemes for your store. You can also click here for more tips on painting your retail store.
Use Your Logo
If you already have well-defined visual branding, we recommend starting simple–use the colors in your logo! These colors were chosen by your graphic designer because they set you apart from competitors as well as give customers a good idea of what you stand for in one glance.
Using the colors that are also used on your website, business cards, and other marketing materials can help strengthen the association between those colors and your brand. If you already have an established base of customers, they may also feel more comfortable shopping in a store with the colors and branding they’re familiar with.
You’ll also find that by using the colors of your logo, you may already be using colors that are associated with your industry. This is a great help to businesses that are just starting out and need more authority with customers.
Create an Inviting Space
It’s important that your retail space welcomes people inside and invites them to browse for longer amounts of time. Consider the mood that you want your customers to be in as they browse your store. If you have a brand that’s known for loud, youthful designs and trendy products, you may want a vibrant environment that boosts customers’ moods and beckons them to pay attention.
If you want a more vibrant setting, here are some of the best three color schemes:
- Orange and red
- Red and yellow
- Pink and red
On the other hand, lifestyle brands or yoga brands will probably want more peaceful, tranquil environments that are similar to the products they sell. Neutral colors excel when it comes to creating peaceful spaces.
Consider using off-whites, creams, taupe, with some accent colors that match your visual branding.
Consider Your Products
Keep the purpose of your retail store in the back of your mind–to sell your products! With this in mind, make sure you’re creating a space that highlights your products. Consider your product colors as well as their packaging.
You don’t want to choose paint color schemes that are too similar to those colors, as you’ll products will blend into the background of the store. Instead, you may want to paint your store with neutral or complementary colors where your products will be displayed. This will ensure that no one will miss the products you’re selling.
Utilizing Color Psychology
Last but not least, utilizing color psychology is a great way to begin considering color scheme ideas for your retail store. Before you start looking at colors, it’s important to know as many details of your target audience as possible, such as their:
- Income bracket
- Marital status
- And more
For instance, blacks, deep blues, and browns are typically used as masculine colors, while blush reds and light purples are usually preferred by women. Regardless of your gender, red typically grabs a person’s attention and can even increase your heart rate in large amounts.
Orange, on the other hand, usually has an association with enthusiasm, positivity, and happiness. This is a large reason why you may see many fitness brands utilizing the color orange.
Blue is a color used often for a variety of brands because it’s preferred by both men and women. It also has an association of trustworthiness as well as calm because it reminds people of the sky and ocean. The use of blue as a gradient can create the effect of a sky within your retail store.
You can also play with texture, tone, and shade when it comes to the colors you choose.
The Best Color Scheme: Know Your Brand
When it comes to choosing the best color scheme for your retail store, we recommend first deciding whether you already have well-established visual branding. This is because professional graphic designers often take time studying your competitors, the market, your mission statement, and more in order to find colors that perfectly exemplify your brand.
The best setup color schemes will showcase your brand and products without clashing. Even better, they’ll invite your target audience to shop and evoke emotions that are in line with your brand, industry, and the products you’re selling. For instance, people often expect to feel invigorated in a store selling workout gear!
Ready for more tips on how to create a vibrant brand experience? Keep reading the blog for more strategies!