Using t-shirts to advertise is not a new idea. Several companies used it in the past. Despite the advent of other marketing strategies, many businesses still rely on shirts to reach out to a lot of people. These are some reasons why it is a smart move to still invest in free shirts to promote your business.
You need to give your customers more reasons to come back
Some customers want to get more out of what they are paying. If all competing brands could provide the same products, customers will decide based on which of the companies could give them their money’s worth. Giving them free shirts will make them realise that the business cares about them and they will not hesitate to come back. They use the products bought, plus they receive a quality shirt.
You are advertising for free
Anyone who wears the shirts you hand out for free effectively becomes your brand ambassador. You usually pay people to promote your company or serve as a model for your brand. When you hand out shirts, you only spend money on promotional merchandise. You do not need to pay any person to help you with advertising.
It helps to start a conversation
When someone is wearing a shirt, and another person sees it, the business could be a conversation starter. It does not matter whether all parties will agree to say something positive. The goal is to start a discussion with your business at the heart of it.
You can sponsor huge events
Marathons, medical missions, sporting events, and concerts usually receive tremendous media coverage. Imagine if you sponsored these events by handing out the official shirt. You do not even need to have a large logo printed on the shirt. It is enough for the media to know that you willingly sponsored the event. The word will spread, and it is positive press for your business.
Imagine if you distributed a hundred shirts within a city. If at least half of these recipients wore the shirt, and they walked around various places, a lot of people could see your company name and logo. The good thing is that you continuously remind others who are yet to come to the fold to consider buying your products.
You are changing the image of your company
One of the reasons why it is difficult for some people to support businesses is that they think that all companies are the same. They are only after the customer’s money. When you are handing out free shirts, you are not necessarily after money. You want to also give back to those who supported your business and those who are yet to purchase products in the future.
You can consider Liverpool city t shirt printing considering the popularity of printed shirts in the city. Be smart in determining the designs to make them appealing to a lot of people. You can come up with new designs after a while if you intend to use this strategy even further.
To read more on topics like this, check out the business category.
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