According to statistics, there are over 2 million podcasts.
This is a lot of competition. If you’re starting a podcast, you have to know how to promote it. Gone are the days when you can just launch a few episodes and rake in hundreds of followers.
If you want to conduct successful online marketing for your podcast, you also have to know what methods generate the most returns. Everybody’s time is limited, and you don’t want to waste yours on promotional strategies that don’t work.
Avoid this and keep reading to discover some of the most effective podcast promotion methods.
Invite Guest Speakers
One of the most powerful ways to grow your audience, build brand awareness, and conduct podcast promotion is by inviting guest speakers. When you interview a guest, chances are they will bring their audience with them.
This increases exposure to your podcast and can win you a new set of listeners.
If you’re just starting a podcast, it can be hard to find guest speakers with large audiences. In the beginning, don’t focus on metrics like followers, instead focus on quality content creation. Invite people that will bring value to your podcast and let the rest follow.
As you become more well-known, make sure you also invest time into accepting invites to other podcasts. This is a valuable form of exposure, as you will gain access to new listeners who might follow you over to your own podcast.
Leverage Social Media
Another top tip for promoting your podcast is to leverage the reach of social media. Traction can be slow in the beginning, but if you are consistent with your podcast, and follow this up with regular social content, you will begin to gain an audience.
Make sure you cross-promote your social channels and your podcast. Not only does this benefit you, but it can also provide value for the listener. For instance, if you regularly poll your audience on Instagram, mention this on your podcast. Loyal listeners will be more than happy to jump over to Insta to follow and engage with you.
SEO and keyword optimization are cornerstones of digital marketing. As of yet, podcasts don’t have a lot of searchability. But, you can increase the searchability of your podcast by including the right keywords in your titles and descriptions.
Don’t resort to keyword stuffing or clickbait, but do include relevant keywords when it flows contextually.
Repurpose Your Podcast
Another way you can promote your podcast is by repurposing it. Not only can this gain you more views and listeners, but it can also increase your revenue.
For instance, besides publishing your podcast on the major podcast platforms, you can also air it on Youtube, without or without video footage. This could gain you extra ad revenue, and it can also put you in front of a new audience and make your podcasts more discoverable.
You can also look at transcribing your episodes into blog posts. This can maximize your content creation efforts, gain you Adsense revenue, and make your podcast discoverable through search.
Invest in Marketing
Last but not least, you can also invest in marketing. Put some budget aside to invest in things like podcast marketing services, PPC ads, and social media ads. You can also leverage things like the Apple Podcast Promotion feature.
Podcast Promotion Is a Long-Term Game
If you’re starting a new podcast, one of the most important things to do is be patient. Growth can be slow at the beginning of starting a podcast, and it can feel like you’ll never get enough followers to make things worthwhile.
But, if you’re focusing on high-quality content creation, and ongoing podcast promotion, you’re sure to meet with success. When the algorithm tips in your favor, you’ll be raking in views.
If you’re looking for more actionable info, browse the business section of our blog.