Did you know that 85% of people who read brochures learn about new businesses? Do people tend to shuffle past your advertising materials?
Marketing needs a creative makeover using the correct design elements to stand out. Brochure design matters if you want to reach consumers and sell your products.
Are you looking for marketing brochure ideas that will stick out? Keep reading to learn all about brochure design tips to stand out.
Incorporate Eye-Catching Visuals
Including eye-catching visuals in your brochures is a great way to make them stand out. Use bright colors, interesting patterns, and attractive photographs to draw attention to your brochure and make it more memorable.
You can also use unique layouts and design elements to make your brochure more eye-catching. Be sure to keep your visuals cohesive with your overall branding, and make sure they communicate the key messages you want to convey about your business.
Use Interesting Fonts And Layouts
People are used to seeing Times New Roman and Arial, so switch it up and use something different. Be playful with your font choices and make them large and easy to read.
As for the layout, go for something unexpected. People are used to seeing brochures with everything aligned perfectly, so go for something a little bit different. Be creative with your layout and make it easy for people to find the information they need.
Use Unusual Shapes And Sizes
Consider using unusual shapes and sizes if you want your marketing brochure to stand out. Try using a die-cut shape or a unique size to make your brochure stand out from the rest. This will help your brochure design stand out from all the other rectangular brochures in the mail.
Triangular or circular shapes are good options. If you choose an unusual size, make sure it is still practical for mailing.
Interesting Textures And Materials
When it comes to marketing brochure ideas, think outside the traditional paper stock! Incorporating interesting textures and materials will make your brochure stand out from the competition.
Consider using thick, glossy paper for a high-end look or kraft paper for a rustic feel. Texture can also be added with embossing or foil stamping. No matter what you choose, make sure your design is cohesive, and your materials are high quality.
Add In Unexpected Elements
If you want your marketing brochure to stick out, add unexpected elements. This could be anything from using unusual colors or patterns to including interactive elements like QR codes or Augmented Reality (AR).
Whatever you choose, make sure it ties in with your brand and messaging and will capture your target audience’s attention. QR codes and AR are particularly effective in getting people to engage with your brochure, so consider using these if you want to create a truly memorable experience.
Make Your Next Marketing Brochure A True Work Of Art!
If you want your marketing brochure to stick out, here are some ideas to get you started: use eye-catching colors, an interesting layout, and strong visuals. Be sure to describe your products or services in a clear and concise way, and don’t forget to include a call to action. With these tips in mind, you can create a brochure that will grab attention and leave a lasting impression.
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