World Sports Network, more commonly known as WSN, is one of the top sports betting guides that provides its readers with sports news and stories alongside betting picks, predictions and odds. They cover sports from all over the world and also keep readers informed of any bonuses or promotions that the major sportsbooks are offering.
In recent years, WSN has branched out into the world of online casinos. WSN now has independent reviews of online casinos available for players looking to learn about their options before they start playing.
Providing online casino reviews is a natural progression for a company that is involved in the sports betting industry. Both are very important sectors in the gambling industry that offer plenty of potential for research, review and analysis.
We’re going to take a look at WSN.com as a company, their expansion and why they have been able to make this transition so smoothly.
World Sports Network was founded in 2005. They were originally owned and operated by a Danish media company called Rebel Penguin ApS. WSN underwent a redesign in 2016 and now has a modern look and innovative user interface that makes the site easy to navigate.
In 2017, WSN and its parent company were bought by Gaming Innovation Group (GiG) which brought it into the fold of one of the leading iGaming companies in the world. GiG provides iGaming software services and acts as a media partner for online gambling companies.
WSN has become one of GiG’s most successful brands. WSN was the brand that allowed GiG to enter the fledgling US sports betting market. While it was initially unknown how the country would take to sports betting, the US has embraced sports betting and WSN has helped to make information on sportsbooks accessible to the wider population.
What they offer
WSN isn’t just a sports betting guide with reviews of sportsbooks and explanations of how to bet and what the different types of bets are. They also provide information on the bonuses that individual sportsbooks offer as well as bonuses tied to specific sports or major events.
Since each state has its own betting legislation, WSN helps its users navigate this maze by giving them state-specific guides alongside the more general links to major sportsbooks.
The online casino reviews explain which casinos are the best for each type of player, for example which casinos work best for players who prefer to play poker or who prefer to pay with PayPal.
The reviews aren’t just puff pieces. WSN takes its reputation seriously, so they only offer reviews based on the reality of playing at each online casino. For example, BetMGM is one of the top US online casinos, but WSN still makes sure to note that they do not have a live customer chat feature.
This attention to the details that matter to the full customer experience can be seen in both their sports betting guides and their online casino reviews.
Why has their business expansion gone so smoothly?
Sometimes when businesses expand into a new sector, they dilute their brand and lose credibility with customers. This hasn’t happened with WSN. Here are a few of the primary reasons why.
The most important reason for WSN’s initial success and for their ability to transition into the online casino sector is their employees. By hiring driven, dedicated and passionate employees who care about sports and iGaming, WSN was able to establish itself in the sports betting industry.
As experts have shown, recruiting the best employees is integral to a company’s success. When WSN decided to expand into online casino reviews, they made sure to hire people who were as talented and knowledgeable as the rest of their staff, ensuring an equal level of quality across all parts of the company.
Established user base
There are many companies that review online casinos. It is difficult for new brands to break into that market. Since WSN already had a healthy user base, it was much easier for them to expand into reviewing online casinos.
One of the perks of being known by an acronym rather than your company’s full name is that it makes it much easier to expand into different markets. World Sports Network doesn’t exactly sound like somewhere you’d look for casino reviews, it sounds more like an ESPN competitor. WSN, on the other hand, doesn’t have those connotations.