Did you know that almost 9 in 10 consumers research products online before they make a purchase? In other words, if you don’t have an online presence, you’re not going to generate any leads or make any sales.
To compete in the modern business world, you must invest in your digital brand awareness. Even as a local brick-and-mortar business, you still need to drive local online traffic to your website. If the consumers in your area don’t know you exist, how are they going to hear about your products or services?
We’re here to help you build an online presence. Keep reading for our top digital marketing tips to help you elevate your online awareness to the next level.
Perfect Your Website Experience
Simply being online and having a website isn’t enough to ensure lead generation or customer conversions. You must provide a positive and enjoyable experience for the consumers that visit your site.
Conversely, if your website is slow or difficult to navigate, consumers will quickly lose patience and abandon your site. Then, they’ll go to one of your competitors to find the products or services they need.
As most people in the US have smartphones, you also need to optimize your website for mobile devices. Otherwise, it won’t load correctly or quickly for people using smartphones and other mobile devices.
Invest in Your Search Engine Visibility
No matter how good your website is, it won’t mean anything unless you have an online presence through search engines like Google, Yahoo, and Bing. Online consumers must be able to find your website quickly while searching for keywords related to your brand.
The higher your SEO ranking is, the more website traffic you’ll receive. You can boost your SEO ranking by publishing blog articles, researching trending keywords, registering your site with Google My Business, using meta titles and meta descriptions, and implementing a link-building strategy.
Publish Customer Reviews and Testimonials
One of the best ways to improve your online presence is by publishing customer reviews on Google, Yelp, social media, and your website. Not only will this improve your SEO rankings, but it will also provide social proof of the quality of your brand.
Consumers need to see that your customers are happy with your products or services. If you have countless five-star ratings and positive reviews, it will help push them in the right direction. Follow this link to learn how to get more yelp reviews.
Stay Active on Social Media
Finally, most American consumers use one or more social media platforms. To capitalize on social media’s popularity and increase your online presence, create an account on Facebook, Instagram, and LinkedIn. You can also experiment with YouTube, Tik Tok, and Pinterest.
The platforms on which you find success will depend on your niche and industry. Regardless of which apps you use to market your brand, you must stay active and learn the way the algorithm works. We also recommend investing in paid social media ads to maximize your outreach.
Do You Want to Increase Your Online Presence?
As you can see, online marketing is essential to your business marketing strategy. We hope these tips help you build an online presence so you can start generating more leads and making more sales.
For more company marketing tips or small business guidance, stick around. Check out some of our other articles before you go to find the content you need to grow your business.