Have you thought about collecting data for your business?
This is a great way to target potential customers and increase your client base. This is an ideal method for learning about your customers and how you can best serve them.
But how do you go about collecting data for businesses? What’s the best approach for collecting data amid rising concerns of privacy infringements?
Here’s how your business can collect data:
One of the easiest methods for collecting data is to directly request it from customers.
For example, you can ask visitors to your website to enter their email addresses to receive your newsletter, e-books, or other updates. An email address or mobile number is a great way to connect with your customers at all times.
Through regular communication, you can learn more about your customers. For example, you can send them surveys to garner their feedback about your brand.
Make sure you also offer methods for your customers to opt out of your communications.
Use Data Collection Services
Another option is to use a professional data collection service. This can help you not only collect your customer’s data but also other important information such as energy data.
However, you want to ensure that your customers know that you’re using a third-party data collection service.
You also want to check the laws and regulations in your jurisdiction as to how you can collect your data and if you can use third-party services.
The next way to collect data is to look at your communication records with your customers and potential customers.
For example, you can record the phone calls to your customer support department. You can listen back to these calls to find a way to better serve your clients.
You should also save records of customer support emails to improve your relationship with your clients. This will help you provide better products and services to them.
Make sure that you always let customers know that their communication might get used as examples for customer service training. You should always anonymize a phone record or email when sharing it with other team members.
Your staff members shouldn’t be able to trace the customer to the form of communication. This should be kept confidential from most staff.
*Make sure you inform the customer of this and get their consent.
Social media is where most companies collect data to help understand their clients.
If you have followers who have public profiles, you can look through their profiles to collect their data. For example, on Instagram, you can look at a public profile to see what other interests your followers have.
For example, you can use social media to learn about the political affiliations that your followers have.
You can look at their cultural tastes and preferences. You can use this crucial data to create targeted marketing campaigns for your followers.
You can then use social media to create ads and then share them with your followers. This is one of the best ways to use data to help acquire more clients.
Make sure you never use tools that can extract data from private social media accounts. While many of these apps are legal to use, you can still expect issues from your customers. It’s unethical and it’s not the way to ensure trust with your clients.
This goes back to what we discussed in our first point. You should regularly send surveys to help understand exactly what your clients are looking for.
You should always let your clients keep copies of their survey responses. They should also have the assurance that these responses are kept confidential and never sold to third parties.
Keeping Track of Data
So how do you keep track of your data once you’ve collected it? You should use a database management service to store this information.
An easier method is to use a spreadsheet to keep track of the collected data. You should also give your customers a method for downloading their own data.
You can expect to receive backlash if you don’t offer your customers a method to access their data. They should also get a chance to delete or edit data as needed.
Make sure you also take steps to protect your data. You can expect issues from your customers if you don’t keep their data protected. You want to ensure them that you have security and privacy measures to protect their data.
How to Use Data
So how do you use your collected data to your company’s benefit?
You want to mainly use your data to target your customers to offer them a better service.
For example, let’s say you collect demographic data from your customers. You can use this to promote your products and services to them.
Let’s say that you find that most of your customers are between 18 – 22 years old. You can use this information to create marketing campaigns that target this demographic.
That’s How You Collect Data for Your Business
Now you know how you can collect data for your business and how it benefits your customers.
The easiest way is to directly request data from your customers. Make sure you give them an option to opt out of any communication from your business.
You can also use a third party service to collect data. Make sure you learn the rules and regulations in your jurisdiction before you do this.
Data collection is a great way to market your brand to your customers. You can find even more tips on how to collect data on our blog!