About 70% of experiences online start with a search. In fact, 51% of all website traffic comes from search engine result pages, too. With a digital marketing strategy, you can reach clients as they look for a law firm.
Not sure where to start? Use this digital marketing 101 article for all the guidance you need!
With these tips, you can attract more clients to your website. Then, you can book consultation appointments with ease.
Get ready to grow your legal practice with these five tips today!
Research Your Clients
Before using the rest of this digital marketing 101 guide, it helps to gather some research. Research can better inform your entire digital marketing strategy.
First, learn as much as you can about your clients. Define who they are based on demographics like:
- Household income
- Marital status
You can also group clients based on pain points or the services you need.
For example, you might want to focus on personal injury clients. You can segment clients based on auto accidents, medical malpractice, or slip and fall incidents. Or maybe you want to focus on criminal lawyer marketing instead.
Then, gather keyword research. Determine what search queries people use to find your practice online.
With digital marketing for lawyers, you can appear in front of those clients when they need you most.
Update Your Website
Use your audience research to improve your website with your target audience in mind. As you upgrade your site, make sure it’s fast and mobile-optimized. Focus on creating a positive user experience, too.
Add conversion opportunities like forms and chatbots across your site.
If you want to improve digital marketing for lawyers, you need an appealing website. Otherwise, you could struggle to use the rest of these tips.
Create Optimized Content
About 60% of B2C marketers use content marketing. Content is three times as efficient as outbound marketing for lead generation. Use your audience and keyword research to create content your readers want.
Answer the questions your clients are asking through blogs, infographics, and videos. Then, optimize your content for search engines. Search engine optimization (SEO) will help boost your organic rankings.
Design Engaging Ads
Pay-per-click (PPC) advertising can also boost your brand visibility. You can design eye-catching visual ads for Facebook and Instagram. Use Google Ads to create HMTL-5 ads as well.
Then, create a dedicated landing page on your website to convert more visitors into leads. Encourage them to contact you for a case evaluation.
If you want to use online marketing for lawyers effectively, consider turning toward the pros. You can hire a digital marketing agency to start reaching more clients online.
Leveraging a professional team’s experience and expertise could save you valuable time. They’ll ensure you’re up-to-date with the latest trends, too.
Digital Marketing 101: 5 Ways to Help Clients Find Your Firm
Don’t miss the chance to reach more clients. Instead, start putting this digital marketing 101 guide to use. With a strong digital marketing strategy, you can expand your reach online.
Get ready to experience lasting growth with these tips today!
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