Did you know that businesses that embrace content marketing get an average of three times more leads than businesses that focus their efforts on outbound marketing?
Those who know how to focus their marketing efforts on content creation are able to grow their brands quickly and easily. But you’ll need to know about the top content creation ideas if you want to be successful with your marketing efforts.
To help you start developing the best possible content, we’ve created a guide. Keep reading and we’ll tell you what’s important to know.
Create a Series of Posts
If you want to encourage people to read and comment on your digital content, you should consider creating a daily or weekly series of posts. When people see that you’re delivering important information on a dependable schedule, they’ll be more likely to create a habit of engaging with your content.
You can do this by starting every week with a series of behind-the-scenes stories about what it’s like to work at your business. You might also consider creating a series on Fridays which summarize some of the biggest news stories related to your industry.
There are various templates that you can use as inspiration when designing your stories if you want to make your job as easy as it can possibly be.
Create a Competition
People love interacting with companies that give away prizes. There are several things you can do to make sure that your contests increase customer engagement.
First, you should make sure that the prizes you give away relate to your brand. Those who give away valuable prizes that have nothing to do with their business tend to attract people who are only looking for freebies.
It’s also a good idea to create terms and conditions so that you protect yourself from running into legal problems. By doing this you will also show people that the contest is for real and that it’s not a cheap marketing ploy.
If possible, consider adding a requirement that contest participants make a social media post about your brand. This is an effective method for increasing brand awareness.
Hold a Series of AMA (Ask Me Anything) Events
It’s smart to hold AMA sessions if you want to position yourself as an expert in your industry. Doing this will also offer value to your followers by educating them and offering them the chance to engage with your company.
AMA events will give you the chance to become more personable with members of your target audience. People will get the chance to see the human face behind your brand. This will make it easier for people to relate to your business on a personal level.
There is also a lot you’ll be able to learn from your followers when you host AMA sessions. This includes things like their interests, struggles, and possible insecurities they might have around investing in your products and services.
If it feels like it’s going to be too much work to hold AMA events, consider inviting other members of your team to participate. You can organize several different events and invite a different team member to be responsible for holding each one.
Don’t Underestimate the Power of Reposting
Many people make the mistake of thinking that they need to create all of the content that they post on their social media channels. The truth is that there is nothing wrong with reposting other kinds of relevant content. This includes things like blog posts, photos, videos, and related products or services.
When people see that you’re promoting content from other organizations and people, they’ll recognize that you don’t just create content to make sales.
Create Attention-Grabbing Short Videos
One of the most popular social media content creation ideas is to create videos that are short and to the point. There are many business owners who choose not to create videos because they think that doing this will be labor-intensive and expensive.
What they don’t realize is that there are many inexpensive (or free) tools that make it easy to produce professional videos in just a few minutes. That is why creating short videos is one of the best YouTube content creation ideas. You can also post these videos on your other social media accounts such as Instagram and Facebook.
If you want to start creating excellent videos, you should also consider hiring a Production Company to help you out.
Partner with Another Organization
This is one of the hottest content creation ideas of 2022. You can do this by hosting a live online event or co-authoring an ebook. You can then coordinate with your partners to promote your event or product on social media.
Go Live More Often
Platforms like Facebook and Instagram make it easy to create live videos. And social media users are much more likely to engage with live content than they are with recorded content.
Before going live, it’s a good idea to let your audience know by creating a social media post to inform them when and where you’ll be live. You should also consider writing a script and an outline so that you know exactly what to talk about when you’re on camera.
Make Use of Top Content Creation Ideas to Grow Your Brand
If you’re looking for top content creation ideas, remember that the simplest kinds of content are usually the most effective. Consider holding a contest, going live more frequently, and partnering with other businesses or people.
If you’re interested in reading more articles about digital marketing, be sure to visit the Business section of our blog.