Online marketing is complicated, and outsourcing is a common practice. Even companies that can actually afford an in-house team of marketing professionals often choose to outsource. Outsourcing is often seen as a cheaper means to continue online marketing, but there are advantages beyond the price benefits.
With an experienced SEO agency or marketing firm working for your brand, you can actually focus on the core aspects of your business, and more importantly, use your internal resources for the right jobs. Also, outsourcing is easy, and most agencies will offer regular reports, which give a fair idea of how their efforts are faring.
All that said, we are now discussing about the 7 mistakes you must avoid while looking for affordable SEO services.
- Falling for the cheapest price
SEO is scalable, and in most cases, your expenditure on SEO alone is a fixed sum. Companies, in an effort to cut corners, often end up looking for agencies that offer the cheapest price, and that could be the biggest mistake. Pricing is important, but you don’t want hire an agency for that alone. Beware of the fact that many SEO services actually end up outsourcing their work to even cheaper services or to resellers.
- Starting without a discussion
As a business owner, you probably have a few expectations from the concerned SEO agency and from your campaign. The first discussion and subsequent meetings with an agency are important, and you don’t want to just “hand away the keys” of your marketing campaign without having a clear conversion.
- Expecting immediate results
You may have to manage your expectations when it comes to SEO. This is a comprehensive process and a long shot. You cannot expect great things within a week, and the best agencies will tell you that right away. Depending on the current position of your website, it can take months to see a considerable difference in position, authority and traffic.
- Not asking for a website audit
A website audit is like a quick review, which allows both the SEO agency and the client to have a fair idea of the possible issues with the website. You can discover all the on-page elements related to SEO that must be fixed, and other things, including website speed, page loading speed, and other smaller things in the design that’s hampering your marketing audit.
- Missing out on project progress/tracking
SEO is trackable, so whatever an agency is doing for your website can be measured in metrics that are pretty straightforward. As a client, you should insist on getting regular SEO reports, at least once or twice a month. That is necessary not just to track the website, but to also compare if the concerned agency is delivering on the promises.
- Trusting big claims
SEO agencies often have big things to say about their work, and that’s something you need to really be cautious about. A company may have worked with a huge number of clients, but if their client retention period on an average is low, you have reasons to be worried. Keep in mind there is no secret sauce in SEO, so there are no tricks.
- Not asking for references
The simplest way to evaluate an SEO agency’s work is by checking their profile and asking for references. Ask about their current clients, the biggest names they have worked with and how they manage the work at hand. You want to be also sure that they have the time and resources to manage your project, and when you get references, call at least a couple.
Check online now to find more on the best affordable SEO services near you!