Did you know that branding consistency can increase revenue by 20%?
You’re looking to do some corporate marketing, but you’re not sure where to start.
It can be tough to know where to start when it comes to corporate branding. There are so many things that go into it – from the logo and colors to the website and social media presence.
But don’t worry. Keep reading and check out these 9 corporate branding examples from history for some inspiration. These brands have nailed their branding strategy, and you can learn a lot from them.
1. Procter & Gamble
Founded in 1837, Procter & Gamble is one of the oldest companies in history and has become a household name today. As early as the 1940s, they launched radio ads to promote their products and connected emotionally with customers by emphasizing family values and time-saving convenience.
Over time, the company has evolved its branding, using the most current mediums for maximum exposure.
The famous drink Coca-Cola has a pretty interesting history. It was created by pharmacist John Pemberton and was initially only sold in soda fountains in 1886. In the years since Coca-Cola has capitalized on marketing to become a globally recognizable brand.
Throughout the decades they’ve used everything from memorable slogans like “Coke Adds Life” and jingles to celebrity endorsements, sponsoring events like The Olympic Games, to creating merchandise to promote their product and let people show their love for Coke. Coca-Cola is here to stay and remain a pop culture icon for many years to come!
McDonald’s has also pushed the envelope in service by introducing new customer convenience features, such as mobile ordering and delivery. At this time, McDonald’s is now more than just a burger joint with over 38,000 restaurants across 132 countries.
Customers can order specialty items like the artisan grilled chicken sandwich or McFlurry ice cream sandwiches for pick-up or delivery. Not to be overlooked are the other products and services offered by their franchisees such as drive-through coffee stands and signs that attach to vehicles advertising locations of their closest restaurant.
With all these options and commitment to customers delivered in each store, McDonald’s has become an international leader in fast food restaurants.
With products ranging from their flagship iPhones to the revolutionary Macbook, it’s clear that Apple is one of the leading forces in tech today. But more than just offering cutting-edge technology, Apple has been known for making products that balance innovation with usability, making them an essential part of people’s lives.
The company has also made sure to stay ahead of the curve when it comes to marketing and branding, often creating campaigns that draw on nostalgia and emotions to create a deeper connection with its customers.
All these elements combine to make Apple one of the most successful companies in existence, and a shining example of how far human creativity can take us.
Nike has become a household name in the world of sports, and it’s easy to see why. With cutting-edge designs and clever ad campaigns, Nike quickly gained recognition for producing great gear for athletes around the world. Not only does Nike have top-quality apparel, shoes, and equipment but its marketing style is second to none.
Over the years their use of celebrity endorsements and commercials featuring some of the greatest athletes alive have caught consumers’ attention and kept them hooked. From Tiger Woods to Kobe Bryant, Nike has represented a wide range of professional sports stars that reflect their mission to inspire greatness on and off the field.
Since its humble beginnings, Disney has become an international powerhouse with a strong presence in the media and entertainment industries. Known for its films, cartoons, theme parks, and merchandise, Disney has managed to capture the imaginations of all ages everywhere.
Whether it’s reruns of classic films or visiting one of their resorts in person, there’s no denying the timeless impact that Disney has had on generations of people. The character of Mickey Mouse continues to be one of the most iconic representations of childhood innocence and happiness.
This beloved brand has earned its place as a household name in every corner of the globe and will continue to captivate us for years to come.
Sony has long been a household name, with a wide range of products ranging from television sets to phone accessories. Their success comes in part due to their unique and cutting-edge marketing approach. By embracing both traditional mediums such as television commercials as well contemporary platforms including social media networks, Sony has made sure they stay at the forefront of the ever-changing industry of electronics.
They have partnered with celebrities and influencers, who have helped skyrocket their brand image in the minds of consumers around the world. Sony continues to innovate in their marketing strategies, ensuring their products reach customers wherever they are.
Microsoft has built its success on the back of innovative products and clever marketing. Many know them for their operating systems like Windows and Office, but they have also been responsible for some game-changing technology, such as its Xbox gaming console.
To reinforce its brand amongst consumers, Microsoft embraced a wide range of marketing channels. It ran campaigns in newspapers and magazines, airing television commercials during primetime slots, optimizing content for search engine visibility, launching online ads across mobile phones and PCs, and running social media campaigns.
Microsoft was among the first to recognize the importance of digital marketing for increased brand awareness and lasting impressions with new customers.
IBM has been around since 1911, making it one of the oldest companies in corporate history. To promote its products, IBM used a combination of traditional media such as television commercials and magazines to reach consumers. The company also developed creative partnerships with universities and other organizations which helped them build its brand over time.
Click here to learn more about corporate retreats.
Want More Corporate Branding Examples?
As you can see from these nine corporate branding examples, marketing in the business world takes a different level of expertise. It’s not just about creating ads and driving traffic to your website. You need to create a brand that people will remember and trust.
To learn more, check out our blog for more articles like this.