Are you looking for a unique way to market your business? Printed or online ads work, but being able to hand a client something they can use is an even better advertising tactic.
Promotional trinkets have been around for a long time, since the days of George Washington. They’re generally mass-produced, inexpensive items that companies brand with their name, logo, and phone number.
The key to a good swag giveaway is to brand things that your customers will find interesting. And if you stay away from overused trade show gadgets, like pens and fridge magnets, your swag will get noticed and shared.
Sometimes it’s not easy to think of truly unique things to use as promo materials. So here’s a quick creative marketing list to stir the imagination.
1. Mini Bluetooth Speakers
Bluetooth speakers are not your average trade show swag giveaway. They may be one of the best promo ideas out there because almost everyone wants one.
Whether you’re a techie or grandparent, you can use a Bluetooth speaker and fall in love with it. So imagine your customers with their very own little Bluetooth speaker and YOUR business card information in front of them every day!
2. Bamboo Spatulas
Bamboo is a renewable material, so if you put your brand on anything bamboo you’re showing a commitment to sustainability. Most people would value using a bamboo spatula for cooking and baking. So again, they’ll be using a gadget they really love and seeing your company slogan and phone number all the time.
3. Customized Jackets
If you’ve ever experienced new employee onboarding you probably remember how fun it was to get your first company-branded clothing. Reward your avid customers with logoed jackets and more. It’s a great way to build brand loyalty!
4. Stamped Pottery Mugs
Coffee mugs make great gifts, but a handmade coffee mug will truly stand out. Give your customers something to talk about in the mornings by branding a handmade clay mug with your company’s information and logo.
5. Knit Beanies
Customers will always appreciate warm hats in the winter. So if you put your logo on one, you’ll get your name in front of lots of people, for free!
Socks may seem like a silly promo item, but the fact is someone will have to put them on and take them off each day. They’ll be able to see your company logo without you having to pay for more than a pair of socks for the exposure!
7. Custom-Designed Patches
Customers of all ages appreciate getting patches to sew or iron on their clothes.
Popsockets are easy to customize and cell phone users love them. Put your business card details on them and they’re a great way to advertise.
It’s Time to Get Creative With Your Swag Giveaway
Now that you’ve seen this list, try to come up with a few ideas of your own. There’s really no limit to what types of things you can customize and brand- just stay consistent within your industry and choose items your customers will enjoy.
Are promo items here to stay? Everyone loves a good swag giveaway, so don’t expect this form of advertising to disappear any time soon. Prepare a nice swag bag for your next trade show, and you may get some new clients right away!
To read more about advertising, marketing, and other topics, check out our other blog articles.