There are approximately 13,000 trade shows hosted across the United States every single year. That’s not counting the many thousands more trade shows held in other countries across the world.
Trade shows are big business, and they can mean big business for your company. But if you’re planning on heading to a trade show any time soon, you need to know how to stand out with the finest trade show ideas.
With so many companies vying for attention at these shows, you don’t want to get lost in the shuffle. Luckily for you, we’ve highlighted these 7 things you can do to succeed at the next trade show you attend.
1. Brand Marketing is Everything
When it comes to good trade show booth ideas, you first need to understand that branding is everything. Branding can include your logo design, your slogans, the way you interact with customers; everything.
Because it’s so all-encompassing, this is something you have to get right from the get-go. Otherwise, customers may not be able to properly interact with your business.
The best way to ensure your brand is trade show ready is to work with an experienced booth brand services provider.
There are many of these in different areas across the US, with one notable example being Nimlok Orlando.
Make sure you contact a professional provider if you’re heading to a show and are concerned about how you’ll perform.
2. Make Your Booth Interactive
When it comes to trade shows, you want people to stop at your booth for an extended period of time. With so much ground for guests to cover, this can be easier said than done.
But one way to entice guests can be to add interactive elements to your booth. You need to ensure these elements revolve around the product or service you’re actually selling.
Product trials can be a good way of bringing guests to you, particularly if it’s food or technology-based. Whatever you decide to do, make sure it’s something guests can get involved with themselves.
3. Focus on Exploring a Particular Theme
Next to your brand, your booth needs to convey a particular theme to your potential customers.
If you’re selling beds, you don’t want your booth to feel like a raucous nightclub. If you’re selling new technology, you don’t want guests to feel overly relaxed when visiting your booth.
Narrow down what your product or service is, and what kind of mood you want it to provide customers. Then, figure out ways that you can convey this mood when designing your booth.
This is a great way of connecting your trade show presence with an overarching company or brand message. This synergy can make your business more memorable to trade show guests when they think back later.
4. Big Trade Show Ideas Involve Refine Your Eye-Catching Visuals
Some of the best trade show marketing ideas are visually involved.
This is because the main way you can entice customers on a trade show floor is through visual means. If your booth looks like nothing else at the show, chances are it’s going to be popular.
Make sure to design your booth so that it stands out. Focus on your brand, but do something really creative or exciting with it.
The more eye-catching you can design your booth, the more customers you’ll attract to it throughout the trade show.
5. Leverage VR and Advanced Technology
Almost 60 million people are predicted to use VR across America in 2021. Though this sounds like a large figure, that means there are millions more who may have never experienced the technology before.
A trade show can be a great way to use technology people have yet to experience en masse. This is because it ensures your booth appears cutting-edge to all of your potential customers.
It can also be another good way for trade booth guests to interact with your booth. Finally, it’s a way that you can stand out from the crowd.
If possible, see if you can adapt your product or service to a VR platform. This could be with a virtual showroom or a mini-performance.
This is another form of advertising you can utilize that works brilliantly on the tradeshow floor.
6. Hold Contests With Prizes
This is another one of our trade show booth ideas that involve interacting with customers. Holding a contest can be a good way to create some drama around your booth.
If you’re in the videogame industry, a videogame contest writes itself. Or, if you’re selling other competitive products, try and encourage people to get high scores.
This means they’re trialing your product, and you could even get spectators for the event. All of this ensures more eyes and hands on your product during the trade show.
7. Focus on Your Trade Show Hosts
Finally, when it comes to trade show display ideas, they won’t work without the right kind of hosts.
You want your most enthusiastic employees to work your trade show floor. These are the people who will be bringing customers in.
They need to know the product or service inside and out. They also need to be personable, warm, and inviting.
Make sure to have a couple of trade show hosts at least, so that you can juggle several customers at once. These are the people who will eventually clinch a sale or opportunities, so you need to put your trust in them.
The success of your trade show can depend on those who are working the floor that night.
Where Can I Find Out More About Trade Shows?
You should now know some of the most useful trade show ideas for booths, designs, branding, and more. But succeeding at trade shows with trade show marketing requires a lot of trial and error to finally get it right.
If you’re interested in finding out more about trade shows, business, tech, or other matters, make sure to take a read through some of the previous posts on our website.
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