SEO is a common subject in the sense that most people use it, but few understand how it works. Many business owners wage their SEO campaigns without the correct know-how for what works.
This can lead to common SEO campaign errors that can hinder traffic, ruin rankings, and more. Luckily, if you avoid these common pitfalls, you can rise up in the rankings and grow a successful campaign.
Keep reading to see what some of these errors are so you can sidestep them.
1. Not Defining Your Goals
Without a clear understanding of what you hope to achieve, you may end up wasting time and money on tactics that do not align with your overall objectives.
Always take the time to sit down and brainstorm what you want to accomplish before starting SEO work. Once you have a plan in place, you can set measurable goals and track your progress to ensure you are on the right track.
2. Not Researching Your Target Keywords
Targeting the wrong keywords can lead to wasted time and resources. It can also lead to poor ranking results. Be sure to spend time researching keywords that are relevant to your business and target audience.
You can use keyword research tools to help you with SEO and keywords to target.
3. Not Prioritizing On-Page SEO
Without proper on-page optimization, your campaign will likely never reach its full potential. You need to make sure your website is properly optimized for your target keywords. This includes both on-page optimization (title tags, meta descriptions, etc.) and off-page optimization (link building).
Also, make sure all of your pages are high-quality and informative. This will attract organic traffic and convert visitors into customers. If you want to get help from an agency for this, click here to view more information on the SEO services they offer.
4. Not Building High-Quality Backlinks
Not building high-quality backlinks can lead to your website being penalized by Google and other search engines. Make sure you are only building backlinks to high-quality websites. Avoid using automated backlink services, as they can often lead to low-quality backlinks.
Make sure to monitor your backlink profile regularly to ensure you are not picking up any bad links.
5. Not Having a Mobile-Friendly Website
With around 57% of web traffic coming from mobile devices, your website must be optimized for smaller screens. If your website isn’t mobile-friendly, you’re likely to see a drop in website traffic and engagement. You need to make sure your website is responsive and can be easily viewed on all devices.
6. Not Measuring Your Campaign’s Success
Without tracking your progress, you won’t be able to see what’s working and what’s not. This can lead to wasted time and money as you’ll be blindly making changes without knowing what impact they’re having.
Make sure to set up tracking from the start by using digital marketing tools or software. Then you can start measuring your campaign’s success. This will help you make informed decisions about where to focus your time and energy for the best results.
Avoid These Common SEO Campaign Errors
By keeping an eye out for these common SEO campaign errors and understanding some key SEO campaign elements, you can ensure that your campaign is as successful as possible. Some common errors include failing to target the right keywords and not tracking progress.
By avoiding these errors, you can give your campaign the best chance at success.
And, as always, be sure to check back for more articles like this one!