The US real estate market is worth $43.4 trillion.
In 2021 alone it grew by over $6.9 trillion, so it’s easy to see why you want a piece of that action.
But to keep commissions flowing, you need houses to sell and that’s not always easy. These days it’s an online market, so your advertisements need to pack a punch right from the start.
Keep reading for these 5 tips to make sure your real estate advertisement stands out every time.
1. Divide Your Market and Give Them Unique Ads
Not every house appeals to every buyer, so you’re catering to many different groups. These groups are buyer personas and they have unique budgets, needs, and wants.
Because of this, you can’t get away with generic real estate ads anymore. You need to tailor your ads for each persona and speak to them.
Address their needs and smooth out their pain points; that’s what they want.
If you have a mailing list, you can turn your ads into postcards and mail them out for a personal touch. This is a great real estate marketing tip to go that extra mile.
2. Start With a Question
Ads that start with a question stand out because they make people pause and think. They also work because they stand out from other ads and people can come up with an answer.
If you do this, make sure the questions address a persona’s need or pain point. Don’t make it deep; keep it light and easy to answer. Otherwise, it could turn people off if it will take too long to think.
3. Keep It Short and Sweet
Facebook has been open about the fact it’s running out of space for ads. This means on social media you’re competing as a small fish in an ocean of similar ads to your own.
A way to stand out is to lead with your best information in a few words. Studies showed the best-performing headlines were only five words in length. This isn’t always the case for realtor marketing though, so while it may work sometimes, you need to do your market research to back it up.
4. Include Visuals
No matter how good your text is, even the best ads need a visual pop of interest. Given the visual nature of the industry, this is vital for realtor advertising.
The brain’s hardwiring responds to visual stimulus, so make use of that. For this, you want to focus on the inside of the home.
That’s the juicy part that all buyers are eager to see, even if the outside is stunning. Most buyers want to see pictures of inside the house before they go view it. Give people a reason to click your ad with videos that show off a little of the house’s interior.
5. Get the Send Time Right
Once you’ve put together your seamless ad with visuals, you need the right people to see it. To do this, you need to get it in front of the right personas at the right time.
From Facebook ads to email campaigns, you can schedule when it goes out. This should be the time of day that gets the most click-throughs for a particular persona.
60% of email opens come from mobile devices, most often after work hours. Make sure you use this information to your advantage with a tailored mobile ad.
Real Estate Advertisement Tips Not to Miss
To make sure your next real estate advertisement stands out, target your market. Give them something unique that speaks to them. This includes adding visuals that would appeal to them and a hook that draws them in.
If you found this article useful, check out our blog for more marketing tips and tricks today.