Did you know that there are more than 4 billion people worldwide that use their email on a daily basis? The sheer number of people that use an email address on a consistent basis makes the mass email seem like a great marketing approach to consider for your business. Email marketing is still effective, but there are some serious mass email limitations to consider.
Many consumers look at these emails as spam emails and will immediately move them to the junk folder or delete them altogether. It has led to consumers becoming numb to the bulk email.
The good news is that you’re in the right place to learn all about five reasons why the mass email is dead. Keep reading to learn more!
1. No Permission
A big reason why mass email is dead as a marketing resource is a fact that these emails often get sent without permission from the person receiving them. No one wants to receive an irrelevant marketing message from a company that they’ve never heard of. These spam emails are more likely to turn potential customers away from your business than they are to turn into a conversion.
Email marketing is effective with warm leads, but cold leads make things much more difficult. This is also true if you plan on using bulk email with these consumers. Check out usergems.com to learn more.
2. Mass Emails Are Generic
You should also avoid using bulk emails because they’re often generic. One of the main mass email limitations is that there is nothing exciting there that will compel consumers to open and read the emails.
3. Spam Emails Are Frequent
Another big reason why the mass email is dead from a marketing standpoint is that they get sent out on too frequent of a basis. People don’t like the feeling of getting bombarded with spam emails that they never asked for. It can turn potential customers away since they feel smothered.
4. Irrelevant Marketing Message
Sending a bulk email to potential consumers is also bad because the message of the email could be irrelevant to the person that is receiving it. An email that isn’t relevant to the interests of the recipients is a waste of your time as well as theirs. If you’re planning on using email marketing then you need to target people that have a genuine interest in your goods or services.
5. Plain Text
Many bulk emails use plain text that is boring and unappealing to the eyes of the recipients. Email marketing doesn’t have to be dead, but you need to put more effort into your mass email than using Times New Roman as the font.
Avoid the Mass Email Today
Using a mass email to reach your target audience might have been a brilliant idea at one point, but email marketing has evolved and focused more on personalized messages. Avoid sending out an irrelevant marketing message as these often get sorted as spam emails. You should also understand the mass email limitations and avoid using plain text with your emails.
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