Did you know that companies that blog get about 55% more web traffic? Besides, 57% of businesses get a customer through their firms’ blogs.
Brand awareness refers to how consumers identify and recall your business products and services. Increasing brand awareness makes your small business brands a top priority when customers make purchases.
Today, people spend more than six hours of their time online. Therefore, you shouldn’t miss out on the internet when planning to increase awareness of your branded gear.
Learning branding ideas can help you run a successful marketing strategy for your business products and services. This article will provide you with five perfect tips for increasing brand awareness.
1. Guest Blogging
This entails the process of writing and pitching blog posts for another publication. You can research blogs and journals in your line of business operation.
Once you identify some trendy keywords, brainstorm ideas for blog posts. Your thoughts and insights should be unique and different from other sites.
The ideas you put into writing will help you attract a new audience.
2. Partner With Social Media Influencers
Most social media channels have celeb figures that generate content based on different interests and hobbies. Often, these influencers have a large following that can make a potential market base for your products.
Getting into a contract with one or more influencers will increase awareness of your small business brands. It’s advisable to look for celebrity influencers with reputable values and whose interests align with your organization.
3. Improve Your Content Marketing
It would help to increase the volume of content uploaded on your social medial walls and business website. Besides, it will improve your SEO rankings.
You should generate high-quality content that resonates with your clients. The chances are high that your customers will share enjoyable posts with more people.
That way, you increase your brand awareness and attract more potential customers to your business.
It’s advisable to generate more video content that will grab the attention of your target customers. Increased user engagement through likes, shares, and comments will boost your brand awareness.
4. Use Branded Packaging
You can increase your brand awareness by using unique packaging that looks and touches your business. Branded packaging improves your customers’ shopping experience, making your products seem like gifts during holidays.
Get more personal with your target customers by including a handwritten note or tag that shows you care about your customers.
You can check out Axomo branded gear to better understand how branded packaging can boost your brand awareness.
5. Run Adverts
If you wish to attract more customers to your business, you’ll need to broadcast your brand. You can pay for ads on different social media platforms to make more people see your products and services.
It would be best to know how much you want to spend on paid advertisements. This method can be costly, but you’ll enjoy a high return on investment.
Increasing Brand Awareness
It’s essential to measure your brand awareness at all levels of your marketing strategy. Also, keep track of your competitors’ brand awareness. Doing so will help you identify what they’re doing differently and make the necessary improvements on your end.
Further, you’ll need to be consistent in your branding tips to get better results.
Browse this page to learn more branding ideas for increasing brand awareness.