Today’s business climate is a competitive one and you need all the help you can get to beat the competition. Many companies live and die by generating leads. You need as many qualified leads as possible, but how can you get them?
We’ll examine various lead generation tactics and what you can do to bring in leads to your business. Don’t let the competition win just because they learned the top lead generation tactics.
We’ve compiled this quick guide to help you find leads that you can nurture along the buyer’s journey and end up with increased revenue and conversions.
1. Lead Generation Tactics Include Video Brochures
Today’s customer wants to feel special. They don’t just want to be a number in your digital marketing plan. They expect personalized service from beginning to end.
One of the most innovative ways to reach customers is with personalized video brochures. They’re unique and provide an experience your customers crave. It’s imperative to stand out in today’s marketing world and video brochures can be one of the best lead generation tactics.
2. Email Marketing is Tried and True
As long as there has been email addresses, there has been email marketing. It’s still one of the best returns on investment methods of b2b lead generation tactics available. You can use numerous ways to get potential customer email addresses, from newsletter signups to gated content.
You create email newsletters and sales emails that are designed to keep their interest and your company at the top of their mind. There are several email programs available and each provide unique features and analytics to make more personalized content.
3. SEO Is King for Search Marketing
When someone wants to look up information about a business or a problem they’re having, they Google it. If you want to get traffic to your site, then you need to be on the top page of Google search results for various search query keywords.
The key is to create amazing content that helps educate and inform your potential customers. You need to answer their questions and help them understand why your company is the best to help them. This is the cornerstone of search engine optimization.
4. Paid Advertising and Landing Pages
When you want guaranteed qualified traffic to your website, one of the most effective lead generation tactics to use paid advertising. Google Ads is one of the most robust providers with search ads above search engine results, video ads on YouTube, shopping ads for your products and display ads on websites.
You’ll also find paid advertising options on many social media sites such as Facebook, Twitter, and Instagram. You need to develop your paid advertising campaign and create specific landing pages for ads designed to drive people to the next step in their buyer’s journey.
5. Social Media Marketing Engages Leads
As we said before, customers want to feel special and that companies notice them as individuals. One of the best ways to do this is with social media marketing. You can interact directly with your customers through posts and tweets.
You can comment on their responses to your posts and they’ll feel like they’re getting personalized treatment. It helps you gain trust and engagement, which turns into more traffic and leads.
Develop Your Lead Generation Strategies
Leads need to be found and nurtured from the beginning until they hit that buy button. These are lead generation tactics, but once they’ve made contact you need to proactive in helping them through the buying process.
If you want to learn more about lead generation, then please explore our website.