Search engine optimization, or SEO, is an essential tool when it comes to running a small business.
Along with helping you build brand awareness and a more user-friendly website, it can also help you find new customers and rank higher in search results. Here are five SEO tips for small businesses.
1. Learn About Links
Leveraging SEO to improve your small business can seem overwhelming, but there are plenty of tips for do it yourself SEO. One great place to start is with links on your site.
Linking out from your site to other trustworthy sites can help with link building. That site might in turn link back your business, or share your post with their audience, increasing your reach and customer awareness.
Remember, too, to check your website for any broken links, and remove any pages that don’t load quickly and slow your site down.
2. Get Reviews
When it comes to improving your SEO, getting customer reviews can go along way. Try encouraging customers to leave a review after they patronize your business — you can even incentivize this by offering a discount on their next visit.
Reviews can help improve local SEO visibility, which can encourage new customers to check out your company. Just don’t forget that responding to reviews — positive and negative — is another crucial part of success for a small business.
3. One of the Most Important SEO Tips for Small Businesses? Get a Google My Business Account
Among the most crucial SEO tips is creating a Google My Business account for your company. This account lets your manage your Business Profile on Google, which is what shows up in Google Maps and local search results.
By completely filling out this profile and keeping things like business hours updated, you can improve your business’s local ranking on Google.
4. Make the Most of Your Blog
While you don’t want to create a blog just for the sake of having one, it can be a useful tool. Creating content allows you to incorporate keywords and help you rank on Google for your target terms.
Posting regularly is an important part of having a blog, but remember to focus on quality content over quantity. You can also link back to older related content in your new posts.
5. Improve Pages on Your Website
One of the most important SEO tips for small businesses is to optimize website pages. This means adding things like titles and meta descriptions and make sure you’re following best practices.
Incorporate targeted keywords where it feels natural, but remember not to overstuff content with keywords.
Tackle SEO Now
When it comes to running a successful business, SEO is a crucial tool to increase awareness, improve search engine ranking, and bring in new customers.
From optimizing your website to creating a Google My Business account, there are plenty of SEO tips for small businesses that you can follow.
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