While the world’s slowly returning to normal, around 53% of small business owners don’t expect they’ll return to pre-pandemic operations for at least the next 6 months. And even if they do, sales might not have been great in the first place.
To have good sales numbers, you need to have good conversion rates. To calculate this, divide your conversions by the number of interactions, then multiply by 100.
If you’ve realized that you have bad conversion rates, not to worry. Keep reading for 4 tips on how to increase conversions!
1. Have Strong Pop-Ups
Pop-ups can really help your conversion rates, but they need to be done correctly. Otherwise, you’ll end up alienating potential customers and your conversion rates will drop.
Put yourself in their shoes and consider what’d be an offer they can’t resist. This can be a free PDF or a discount on their first purchase.
Make sure the pop-ups are easy to close and auto-close after 30 seconds. This will make them less annoying and intruding.
2. Make Your Site User-Friendly
Hard-to-navigate websites will turn off users fast. So make sure your site isn’t cluttered with unnecessary features; just because you can put all the bells and whistles on there doesn’t mean you have to.
Headlines and copy need to be clear and succinct. All pages should have a strong call-to-action (CTA) that motivates users to do something, like download an e-book, sign up for your newsletter, or purchase a product.
It should be easy for visitors to navigate through your pages, especially to your contact page.
3. Add Testimonials and Reviews
People feel nervous when they look at a service/product and there are no reviews. They want to be reassured that countless others have gone on the same path and have come out happy.
If you put testimonials and reviews from satisfied customers on your website, this can put prospects at ease. This is especially true if you put logos of big clients on your home page.
4. Get Third Parties to Manage Your Ads
You’re not a marketer, so you shouldn’t try to handle campaigns on your own. Not only is that a waste of your skills, but you probably won’t have much success.
Getting things like paid ads management can help a lot since these professionals come with prime marketing tactics. They can test and tweak your marketing strategy so all you have to do is sit back and watch your conversion rates rise.
It does take a little more out of your marketing budget, but it’ll be worth it when your revenue soars.
Improve Your Conversion Rates With Our Tips
If your business has poor conversion rates, the good news is, you can always turn things around. By implementing just a few things on our list, you’ll see things change for the better. And with enough time, you’ll be on your way to immense success!
Want more marketing tips? Then keep reading our blog page now!