Search engine optimization plays a key role in a business’s success. Not only does SEO directly affect your website traffic, but it can also impact the way consumers view your business.
It doesn’t matter if you own a retail business or a dental practice. If you aren’t coming up in search results, you’re not going to generate any leads from search engine users.
Why is SEO for dentists important?
Did you know almost 90% of consumers conduct research before they invest in a product or service? If a prospective patient isn’t finding your practice when they’re searching for “dentists near me,” they’ll never even know you exist.
However, SEO is about more than online visibility. Keep reading for four major benefits of dental SEO.
1. SEO Improves Brand Credibility
Most people agree that respect must be earned. Credibility is no different.
A brand becomes credible by proving itself to consumers over and over again. As such, websites that come up at or near the top of search results pages are assumed to be credible due to their popularity and SEO ranking.
Prospective dental patients will judge the validity and credibility of your practice based on where you rank on Google pages. The higher you rank, the more likely they will be to immediately trust your practice.
2. SEO is a Compounding Marketing Plan
One of the best things about SEO for dentists is that it is a long-term, compounding marketing strategy. When you pay for an ad, the advertisement runs its course. Once its time is up, it stops generating leads.
Dental SEO, on the other hand, builds on itself, improving your website more and more over time. It doesn’t go away or have an expiration date. The more you work on your SEO, the stronger your online presence becomes.
3. SEO Drives Quality Traffic to Your Site
Local SEO for dentists is one of the best dental marketing strategies because it drives quality traffic to your website. As a dental practice that offers in-person services, you must focus your marketing message on those who live within the area.
Dentist internet marketing should focus on people who will actually use and pay for your services. Local SEO ensures you’re targeting people based on their geographic location. It would serve no purpose to have thousands of website visits from people on the other side of the country.
4. SEO is More Effective Than PPC Advertising
One of the most important benefits of SEO for dentists is that it outperforms pay-per-click advertising. PPC advertising allows you to pay the search engine to bring your website up at the top of specific search results pages.
While this can be an effective method of digital marketing for dentists, it also has limitations. When consumers search for things on search engines, they’re less likely to follow “ad” links, even if they come up at the top of the page. Consumers have become accustomed to avoiding anything that seems like an advertisement.
Quality SEO dental marketing, on the other hand, brings your site up to the top of the results pages without the “ad” label. Search engine users will be more likely to click on your site because it seems less threatening and obtrusive.
Do You Need to Invest in SEO for Dentists?
If you own a local dental clinic, you must invest in the best marketing strategy for your business. While there are countless options for online marketing for dentists, you need to make SEO a top priority. As you can see, SEO for dentists can benefit your practice in profound ways.
And if you’re looking for more marketing advice, look through some of our other articles before you go. Our blog was created to help business owners like you become more successful.