Experts recommend that new businesses invest 12-20% of their annual revenue in local marketing. That is because local marketing is an essential marketing strategy for small businesses. It can help you establish your brand identity within your community and bring in patrons to help you support your business.
Keep reading to learn more about local business marketing and how it can help you bring in business.
1. Local Partnerships
By partnering with local stores and restaurants you can use word-of-mouth to grow your business. Building relationships and connections within your community are invaluable to a small business. By establishing genuine relationships, you can draw in and retain customers.
Partnerships can be much simpler than you think. Many churches offer printed advertising space on their bulletins, these are often reviewed by community members and can make a lasting impact. By partnering with schools for a spirit night or fundraiser, you can garner community support and build rapport with potential clients.
2. Use Local SEO Tactics
Search engine optimization maximizes the number of visitors to a website. By using SEO tactics, sites can work in tandem with search engine algorithms to drive more visitors to a particular site. Click here to learn more about SEO.
Local SEO is the best way to help make your business more visible to your community. To increase your impact on the local community, you can use localized keywords, titles, and meta descriptions. By using language that references the local community search engines will geo-tag your page.
Developing a Google My Business profile for your business is a great way to improve your localized marketing. These accounts will let search engines, like Google, verify your business information and boost your search result rank.
Website optimization is another easy way to boost website traffic. Add business reviews to your website. This lets you integrate localized content into your site. By implementing local SEO tactics, you can improve your brand recognition and profits.
3. Invest in a Direct Mail Campaign
Direct mail marketing campaigns let you get your message to your target audience’s doorstep. Mail marketing is known to have a high return on investment and drive customers to shop locally.
Although direct mail campaigns seem to be an advertising platform of the past, they are great to get the word out for a local business. In many ways, direct mail is less expensive than digital advertising platforms.
By sending printed mailers you can stand out against competitors that are solely saturating the digital market. The power of print still reigns.
Grow Your Business With Local Business Marketing
Marketing allows you to amplify your brand and increase your business’ revenue. By leveraging local partners as well as print and digital strategies you can surely grow your business. Local business marketing is essential for any small business.
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