In a world where there’s so much content readily available for everyone’s consumption, you’ve really got to step up your game if you want what you’re producing to stand out from the crowd. Luckily, there are plenty of ways that you can do this if you only learn how to think a little more creatively about how you reach your target audience and give them what they want.
To help you in accomplishing this, here are three ways you can begin to create more interesting content.
Repurpose Previous Successful Content Assets
If you’ve been creating content for a while, it can be hard to find new ideas to bring to your audience. But if you’ve had some success with content assets that you’ve created in the past, you should be able to easily repurpose those assets into something that can provide even more value and interest now.
To do this, Nicki Howell, a contributor to Business2Community.com, suggests that you seek to put a new spin on whatever old content you’re wanting to repurpose. This can be done by presenting this content in a new form, like as a podcast or an infographic, as well as expanding on the content that you originally published. You could also consider looking at the topic from a new angle or presenting the opposing side to try to give a more well-rounded view to your audience. All of these options will help you make your content more interesting, especially to those who consumed the original content in the past.
One thing that can make your content very interesting is if you share something that no one else has shared or even has access to: your own personal stories and experiences.
According to QuickSprout.com, creating content that’s based on something that actually happened to you is a great way to create unique content that people will likely be able to relate to even if they haven’t had the same type of experience happen to them. Even if you’re just using a personal experience or story as a jumping off point for a piece of content, it can be a great ice breaker and a way to get people invested in what you have to say.
Improve The Visuals
While content that’s text-based is great at conveying details on a topic, reading a huge chunk of text isn’t always the most enjoyable way to consume information.
Knowing this, Brian Sutter, a contributor to Forbes.com, suggests that you consider including more visuals in your content if you really want to make it more interesting. Things like images, graphics, videos, and more can all help to get your point across in a way that many people will find easier to remember and understand.
If you’re needing to make your content more interesting for your audiences, consider using the tips mentioned above to help you achieve this.