For those who spend any time on Instagram, you know just how prolific reels are on your feed. You really can’t scroll through much content without having some reels brought to your attention.
From a business standpoint, reels can be a great way to get people interested in your business or your content. However, since there are so many reels being created every second of the day, knowing how to make yours rise above the fray can be a challenge.
To help you in accomplishing this, here are three tips to help you in creating reels that go viral.
Focus On Only One Message Or Idea
Reels are naturally going to be short. And while you might feel like this time is constricting, one way you can free yourself from this mindset is by committing to focusing on only one message or idea for every reel you create.
To help you stay on message, it’s vital that you spend the majority of your time working on your reel in the planning process. Think long and hard about what the sole message of your reel will be and how to best get that point across in just a few seconds. By doing this, you can make your reels much more impactful. You’ll also help people to not feel confused about what you’re trying to say, as too many messages in such a short period of time can get very murky.
Keep It As Short As Possible
The length of your reels can vary a bit. But when it comes to the ideal time frame to aim for, the shorter, the better.
Once you’ve created a reel that you think you’re happy with, see if there’s anything you can do to shave even just a few extra seconds off of it. This time can be well spent, as people seem to be more willing to watch video content, like reels, that are closer to 30 seconds. So if you can get to this point, it could be worth it in terms of getting your reels to go viral.
Use The Right Hashtags For Promotion
For reels and other short forms of video content, using the right hashtags in the description or body copy can give you a huge leg up in being found.
When people spend time on Instagram, and other social platforms, one way they can search is with a specific hashtag. So if you’re able to use a trending hashtag when creating your video content, you could be drastically improving your chances of getting your reel seen by a larger number of people.
If you’re wanting to create viral reels and other video content for your brand, consider using the tips mentioned above to help you learn how this can be done.