The talk of the digital marketing world for the past few years has been centered on one thing: search engine optimization. We all talk about it as if we’re experts on SEO, but there are tons of strategies, techniques, and practices that are constantly changing – making it difficult to actually be an expert.
This is why you can’t trust every SEO company or SEO specialist that claims to have what it takes to up your search engine ranking. Maybe you’ve already had some bad experience with your SEO company failing to deliver the results you were hoping for. This is actually more common than you’d think, and here are a few reasons why your SEO company is failing you.
Lack of SEO Knowledge
It is one thing to say you’re an expert on SEO, but another thing entirely to actually be one. Maybe you hired a company based on their humming and hawing and overall confidence in their skills. But these days, anyone with a laptop, a WordPress account, and access to Google can call themselves an expert. It really means nothing unless you have previous customers who can vouch for you.
SEO pros like to talk a big game, but don’t let this fool you. Do your research ahead of time and look into the supposed “company”. If there aren’t many reviews and the company hasn’t been around for long, our best advice is to move on to the next option. Also, see how the company ranks when you perform a Google search – this is a great way to determine who the experts really are.
Only One SEO Specialty
There are tons of moving parts involved in developing a successful SEO strategy. If your company is failing you, there’s a good chance that they only focus on one of those parts, rather than the machine as a whole. In order for the SEO machine to work properly, every part must be working together.
Some companies just don’t understand this, and they feel that keyword optimization on its own will show results. Well, it won’t. There is way more involved than just optimizing your website with related keywords. You also need to focus on things like original content creation, authority link building, and the overall user experience of your website.
One of the best ways to keep the eye on the prize is to actually keep the eye on the competition. Try to think of Google as the housing market. In order to get the #1 listing for your property, you have to bump someone out of the #1 spot. This is essentially what happens when your competition invests more time and money into their SEO strategies (and has chosen a proper SEO company).
In order to stay ahead of your competitors, try to think outside of the box. It’s a good idea to check out their websites – you can even get your own ideas by browsing through the competition’s site. Obviously we’re not recommending any shady behavior, but it just gives you the chance to see what’s working for them – and what’s not.